Mycotoo, a leading agency in entertainment strategy and experience design, is celebrating the eighth anniversary of its European office.
The firm has been operating for almost 14 years and has delivered an extremely diverse portfolio of projects from both its headquarters in Pasadena, US, and the Europe office in Barcelona, Spain.
Mycotoo works across numerous sectors, including theme parks, museums, cultural centres, brand experiences, entertainment centres, seasonal live events and mixed-use developments. By delivering integrated storytelling and immersive design with elegant logistics that keep storytelling as the focus, the firm ensures that visitors are fully immersed from beginning to end.
Victor Arca, managing director of Mycotoo Europe, says: “Our successful track record in multiple and diverse projects worldwide, both in scale and variety, from inception to opening, nurtures us with the expertise and flexibility to always find the perfect solution.
“Over these eight years, we have been able to create an incredible team of wonderful people that combines genuine passion for the industry, unique creative and artistic thinking along with seasoned expertise in technical integration, operations and production.”
See also: Mycotoo: creating unforgettable experiences
Mycotoo Europe has worked with clients and IPs such as Parques Reunidos, Dubai Holding, Fever, Codorniu, Real Madrid, Lionsgate, Paramount, Ikea, and the Rixos Group, among others.
The Europe team has delivered projects including Real Madrid World Theme Park, Nickelodeon Land at Mirabilandia, Lionsgate Entertainment City, and Masha and the Bear. It also played a leading role in Watermania at the Land of Legends, in partnership with Chris Lange from Creative Studio Berlin.
Sebastià Llaneras, lead designer at Mycotoo Europe, says: “It’s an amazing feeling to be able to build all these wonderful worlds from concept to opening, creating memories for people from all over the world.”
Clifford Warner, chairman of Mycotoo, says: “At our core we help passionate people achieve. We are experiential storytellers, world builders and designers who deliver. Our track record of successful and repeated collaborations with world-class attractions is something we are proud of.”
Established reputation
Mycotoo was founded in 2011 and upholds an organisational culture and philosophy that emphasises a strong creative vision while ensuring financial sustainability. The firm is renowned for providing market-leading experiences that stay true to this vision.
Mycotoo’s headquarters in Pasadena, California, and its Barcelona location work together seamlessly. As the Europe office celebrates its eighth year, its full-service capabilities in design and production reflect the company’s long history of collaboration and trust from its clients and partners, who continue to see Mycotoo as an extension of their own team.
Mycotoo’s successful global projects include award-winning brand experiences such as HBO’s SxSWestworld in collaboration with Giant Spoon and Netflix’s Stranger Things: The Experience global tour in collaboration with Netflix and Fever.
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