Exhibitors, events & education not to miss at IAAPA Expo 2024

IAAPA Expo in Orlando, Florida, is the premier event for the visitor attractions space. It brings together industry professionals to discover new products, cutting-edge services, insightful education sessions, and impactful networking opportunities. IAAPA Expo 2024 will take place from 18 to 22 November. The education element runs from 18 to 21 November. Meanwhile, the trade show floor is open from 19 to 22 November.

The event is a one-stop destination for professionals in the leisure and attractions industry. Throughout the event, various educational sessions, workshops, tours, and more will allow attendees to explore the latest trends and key issues and also learn from their peers across the industry.

As well as this, a vast trade show floor will encompass the newest rides, video games, VR attractions, design theming, motion simulators, POS technology, water solutions, F&B, health and safety equipment, playground equipment, arcade and coin machines, and much more.

New additions on the agenda this year include a special Legends celebration event for the IAAPA Hall of Fame inductees. There is also the new IAAPA Street Market, IAAPA Haunting Grounds, the world’s first AI-powered recycling kiosk, a drone show, and much more.

Special events at IAAPA Expo 2024

Over the weekend of November 16 and 17, additional ticketed pre-conference events include IAAPA Rookies: FEC 101 on Saturday evening and the all-day IAAPA Institute for Attractions Professionals on Sunday. There are also two charity events on Sunday: the 14th Annual IAAPA Charity Motorcycle Run for Give Kids the World and the 21st Annual IAAPA International Charity Golf Tournament. Additionally, there is an evening EDUTour to Fun Spot America.

On Monday morning, there will be an EDUTour to DreamWorks Land at Universal Studios Florida as well as a Lunch and Learn session with leaders from Qiddiya and Saudi Entertainment Ventures (SEVEN). Then, in the afternoon, there will be a Zoos and Aquariums Community Experience and an EDUTour that goes behind the screams at Halloween Horror Nights.

Evening receptions on Monday 18 November include the Zoos and Aquariums Reception, the Food and Beverage Operators Reception, the Water Park Operators Welcome Event, the Museums and Science Centres Reception and the Family Entertainment Centres Reception. There is also the LEGENDS: A Hall of Fame Celebratory Affair, honouring this year’s IAAPA Hall of Fame inductees. This includes a live auction, with all money raised supporting the IAAPA Foundation.

Special drone show at IAAPA Expo 2024

Ticketed events on Tuesday include the IAAPA Leadership Symposium – Breaking Down Silos, and both the Opening Reception and Young Professional Receptions. There is also a series of Lunch and Learn sessions. Attendees should also keep their eyes on the sky at 6:15 p.m. and 8:05 p.m. and again on Wednesday at 6:15 p.m. for an all-new drone show sponsored by Sky Elements.

On Wednesday 20 November, there is an EDUTour of Tiana’s Bayou Adventure. There is also an invite-only Influencer Breakfast, which Triotech is sponsoring, as well as the annual leadership breakfast, and more Lunch and Learn sessions. In the evening, ticketed events include the Carnival and Showmen’s Reception, the Latin America Fiesta, the Europe, Middle East and Africa Reception, and the Water Park Social.

More ticketed events will then take place on Thursday 21 November. For example, the 18th Annual IAAPA Footprints from the Heart 5k Fun Run and 1 Mile Walk, an EDUTour of Legoland Florida, and a selection of Learning Breakfast Sessions. Finally, in the evening, the annual IAAPA Celebrates event will head to Epcot.

Education sessions

The IAAPA Expo 2024 agenda features various educational sessions exploring topics from across the attractions industry. Here are some of the highlights to look forward to:

Monday 18 November

Monday morning starts with a session called It’s All Fun and Games: Exploring Gamification in Parks and Attractions. Erica McCay of Valtech, Logan Zawacki from Sally Dark Rides, David Andrade of Theory Studios, Meghan Gardner of Guardian Adventures, and Daniel Kaufmann, Associate Professor, will explore gamification and how it encourages guest loyalty. 

Then, in Bridging the Gap: Inclusive Insights from Museums, Zoos, and Themed Attractions, attendees can experience firsthand perspectives from museums, zoos, and themed attractions. The speakers will share best practices and actionable approaches to prioritise inclusivity. The panel includes Emily O’Hara of the Detroit Zoological Society, Sarah Drees from Solid Light, Melissa Leahy of Universal Creative, and Sarah Macey from Little Ray’s Exhibitions.

In Creating FOMO-Worthy Experiences through Experiential Activations, Ben Thompson of Storyland Studios will discuss the growing trend of limited engagement opportunities and their activations, as well as examining their crucial role in audience and consumer building.

Meanwhile, in Redefining Immersive Experiences, panellists will share strategies, processes, and solutions through real-world case studies, discussing how they incorporate immersion without compromising educational outcomes, community engagement, or accessibility. Speakers include Cynthia Brown of Museum EXP, Jesse Kramer from Conner Prairie, Monica Ramsey of The Children’s Museum of Indianapolis, Abby Bysshe of The Franklin Institute, and Erika Kiessner of GSM Projects.

Worldbuilding, walkthroughs, and workshops

On Monday afternoon, in World Building with Meow Wolf: AVL and Integrated Technologies, Meow Wolf’s VP of design and integration, Derek Pendergrass, will explain how light, sound, integrated technologies, and video come together to make immersive art exhibits live, breathe, and respond to guest interactions.

Then, in Extending the Experience: Enhancing Attractions with Interactive Walkthroughs, Katie Baker of Simworx will show how integrating interactive walkthroughs into new or existing rides can transform and level up these experiences. 

Tell Stories that People Want to Hear: Innovative Approaches to Experiential Storytelling will feature the secrets behind crafting rich, story-driven experiences that leave a lasting impression on visitors. The panel includes Brett Bagenstose of NeoPangea, Jasmin Jodry from MOTO, Christopher Morrison of Reality+, and Lee Francis IV from the Indigenous Imagination Workshop.

Exploring Current Trends: Family Experiences will focus on the current trend of family experiences. It will also look at the different rides, shows, and attractions that fall into this category. Attendees can hear from Carl Crider of Delgrossos Family Amusement Park, Logan Zawacki from Sally Dark Rides, Yael Coifman of Leisure Development Partners, Andreas Andersen from Liseberg, and Jeff Hornick of B Morrow Productions.

Later, in Money in Merchandising: Maximizing Sales from Analytics to Operations, Laura Iles, COO at Integrated Insight, will share guiding principles for optimising revenue through merchandising. At the same time, in Marketing Optimization: Leveraging Data-Driven Strategies, Jessica Dreiling, chief marketing officer at Integrated Insight, and Kristi Keister, senior marketing consultant at Integrated Insight, will deliver a presentation focused on marketing optimisation.

XR and Experiential design at IAAPA Expo 2024

Tom Acomb of AOA and Mike West from Innovative West will present The Pitching Playbook: Mastering the Art of Persuasive Presentations. Crafting the perfect pitch is essential for entrepreneurs. So, this session will look at how to develop compelling pitches that captivate investors.

In a session called Reality Bytes—How Extended Reality (XR) Attractions are Reshaping Location-based Entertainment, participants can learn how VR, shared, and mixed reality delivered through wearable technology or immersive enclosures revolutionise guest experiences by blending physical and digital. Speakers include Bob Cooney of The VR Collective and Kevin Williams of KWP Limited.

Emerging Trends, Techniques and Technologies in Experiential Design will provide attendees with a comprehensive look into how cutting-edge technologies and innovative storytelling techniques are creating unforgettable guest experiences. It will use case studies highlighting cutting-edge attractions and cultural destinations worldwide. The panellists are Shawn McCoy of Imagine, Cynthia Sharpe of Thinkwell Group, Zoe Thatcher from Creative Principals, and Jenny Lim of Gigantic Playground.

Food Trends 2024 is a chance for IAAPA Expo 2024 attendees to catch up on the latest food trends in the industry, from theme parks, water parks, museums, science centres, and FECs. The panel includes Jon Vigue of Wild Adventures Theme Park, Jeff Whiting from Whiting’s Foods, Inc., and Gary Gochenour of SSA Group.

Tuesday 19 November

Tuesday morning at IAAPA Expo 2024 begins with Hasbro: Innovating the Waterpark, featuring the development team behind the concept for the first-ever Hasbro waterpark. This session includes Matthew Cross of OE Experiences and Josh Martin from Martin Aquatic Design & Engineering. They will also be joined by Matthew Proulx of Hasbro, Inc.. and Chris Grap of Mall of America.

IDEA in Entertainment: Designing With Everyone In Mind will explore the importance of IDEA DEIA [DS1] throughout the live entertainment creative process. Attendees will hear from Mel McGowan of Storyland Studios, Genein Letford of CAFFE Strategies, and Monai Rooney from B Morrow Productions.

Solution Spotlights

The first of a series of Solution Spotlight sessions is Gateway Ticketing Systems – The Power of Website Customization: Tailor, Target, and Win!

In this session, attendees will learn how to leverage data-driven customisation to promote products effectively and showcase new offerings. The Gateway Ticketing Systems team will demonstrate how to transform a website into a powerful growth tool.

Brogent Technologies Inc. – Redefining the Flying Theater: A new Era of Flying is another Solution Spotlight. This will explore a new era of immersive experiences and the future of flying theatres.

DEAI and more

Inclusion and Accessibility Champions: The Creative Minds Behind Morgan’s Wonderland 2024 Expansion is moderated by Sharon Newhardt, director of inclusion and culture for Morgan’s organisation. It also features Richard Pretlow, park president of Morgan’s Wonderland, alongside Vittorio Babini of Zamperla and Mike Frueh of SimEx-Iwerks.

Later, the annual IDEA Roundtable is a chance to join fellow industry professionals to discuss and share current directives about this critical and relevant topic. Broken into several timed rounds, attendees can learn firsthand about multiple topics based on their interests.

SeaWorld Yas Island, Abu Dhabi: The Making of the World’s Largest Indoor Marine-Life Theme Park will offer an in-depth exploration of the creation, design, and development of the world’s first indoor Marine Life Theme Park on Yas Island, Abu Dhabi. Speakers include Jonathan Brown, Glenn Davidson and Timothy Sau Kin NG of Miral. They will also be joined by Al Cross of PGAV Destinations and Scott Gass of United Parks & Resorts.

Jakob Wahl, IAAPA president, will then round out the afternoon when he presents this year’s IAAPA Fireside Chat: Inspiring Minds of the Industry. He will chat with Scott O’Neil of Merlin Entertainments, Robert Dahl of Karls Erlebnis-Dörfer, and Steve Thomas from Belmont Park.

Wednesday 20 November

A morning session on Wednesday at IAAPA Expo 2024 called Using Artificial Intelligence to Your Advantage will examine how attractions can use AI in their everyday marketing and sales operations to help maximise their ROI and do more with less. This will feature insights from Anthony Palermo of Connect&GO, Jessi O’Daniel from Shipwreck Island Water Park, and Tyler Jacobs of Morey’s Piers.

In Creating Waves: A Conversation about Surf, Josh Martin of Martin Aquatic Design & Engineering will highlight some of the top surf simulators and wave generation technology. He will also examine the unique aspects of each system.

Staying on the water park theme, Create a Good Inspection Checklist in Your Water Park will be a power-packed 20-minute session. This will be led by David Bromilow of Mobaro. He will share essential insights on checklists tailored specifically for aquatic facilities.

In the afternoon, Unveiling Insights: Lessons Learned from the Evolution of Immersive Attractions & Experiences will provide valuable insight into key success factors for immersive attractions and experiences. Natalia Bakhlina of Leisure Development Partners will present this session.

Solution Spotlights at IAAPA Expo 2024

The first of several Solution Spotlights for the day is RocketRez – Growing Up: How to take the Attractions Industry from Adolescent to Adult. John Pendergrast of RocketRez will discuss the two critical areas attractions must prioritise: data and communications. Attendees will leave with actionable strategies to enhance these elements, ensuring their attractions are ready for the future in 2025.

Another Solution Spotlight is Storyland Studio, Inc. – Secrets of Storytelling. During this, Ben Thompson will share the secrets of good storytelling with examples of powerful experiences driven by compelling narratives.

Next is Solution Spotlight: ROLLER—2025 Benchmarks: The Cheat Sheet for Business Growth. In this session, ROLLER‘s Brett Sheridan will unveil the latest 2025 industry benchmarks for visitor attractions. This includes critical data on guest experience, revenue generation, and operational efficiency. The session will also analyse market performance, emerging trends, and key metrics to help attendees make informed decisions.

DOF Robotics will also present a Solution Spotlight in the afternoon. In Next-Gen Amusement: How AI and DOF Robotics Are Transforming Attractions, Ozgur Kucukates will talk about how AI is revolutionising personalized guest experiences, enhancing operational efficiency, boosting safety, and creating immersive attractions. He will also discuss how DOF Robotics uses AI to push the boundaries and redefine amusement experiences.

Legends 2024: Legends Who Share Their Secrets

One session not to miss at IAAPA Expo 2024 is this year’s Legends Panel on Wednesday afternoon. For 22 years, the Legends Panel, moderated and curated by Bob Rogers of BRC Imagination Arts, has offered essential knowledge sharing from creative leadership. The panel for 2024 features three talents who exemplify Ralph Waldo Emerson’s quote:

“Do not go where the path may lead; go instead where there is no path and leave a trail.”

Attendees can hear from Joe Pine, author of The Experience Economy; Margaret Chandra Kerrison, author of Immersive Storytelling for Real and Imagined Worlds: A Writer’s Guide; and Bob Weis, author of Dream Chasing: My Four Decades of Success and Failure with Walt Disney Imagineering.

Thursday 21 November

Thursday begins with Unlocking Inclusive Thrills: Rider Accessibility in Amusement Parks with ASTM F24 Standards. This session explores rider accessibility in amusement parks and attractions. Anthony Rossi of Hersheypark and Mark Stepanian of CAVU Designwerks will present it.

Later in the morning, Transforming IP into Tangible Magic: The Art of Immersive Attractions will explore how globally recognised IPs are being translated into innovative physical worlds, offering guests unparalleled, memorable encounters. It will include insights from Shawn McCoy of Imagine, Greg Lombardo of Netflix CPX, LLC, Alexis Scalice from Universal Live Entertainment Group, David Hutchinson of Path Entertainment Group and Jason Egan of Egan Productions.

In the first of two Solution Spotlights, Hasbro—Innovation in Global Experiences, Matthew Proulx will discuss the company’s latest trends and developments. A Solution Spotlight from TAIT will follow this.

In the afternoon, Empowering Women in Leadership: Insights from the Water Park Industry invites attendees to join a dynamic conversation with extraordinary women who not only occupy a “seat at the table” but “lead the table” within their water parks. This includes Lisa Hall of Universal Orlando Resort, Bridgette Bywater of Cedar Fair Entertainment Company, Melissa Lockwood from Baha Mar, Marah Rodriguez of Mobaro and Samantha Frachey from Grupo Lomas.

New research

In Dancing Across Disciplinary Boundaries to Create Immersive Experiences, participants will take inspiration from real-world examples of innovative projects. The panellists are Linda Hung and Terry Brown of FORREC, Irene Eshak from Huitt-Zollars, Keith James of JRA, Part of RWS Global, and Luc Mayrand from Walt Disney Imagineering.

Later, in Optimizing Handover and Performance with On-Ride Data Integration, attendees can join Dollywood and Mobaro for an extended view of essential routines and data within maintenance and operations. This features Nick VanGelder and Kevin Russell of Herschend Family Entertainment. David Bromilow from Mobaro will also join.

Finally, in the 2025 Economic Outlook and IAAPA Research Update, Kelly Repass will present IAAPA’s research offerings and highlight brand new results from the North America economic impact report for the attractions industry. In addition, Daryl Cronk of Tourism Economics will give an overview of current economic trends and forecasts for 2025.

Meet the exhibitors at IAAPA Expo 2024

The large trade show floor is open from 19 to 22 November. The hours are 10 – 6 on Tuesday, Wednesday and Thursday and 10 – 4 on Friday.

accesso – booth #5131

accesso Technology Group PLC, a leading technology provider for attractions worldwide, is returning to IAAPA Expo 2024 as both a Platinum Sponsor and Global Sponsor. It will bring the latest in guest engagement and operational innovation to the show floor.

At the heart of the firm’s showcase this year is the latest version of accesso Passport. This is an all-in-one SaaS platform the firm has built for where guests shop: onsite, online, and on the go. More than just eCommerce, accesso Passport streamlines operations and drives revenue by seamlessly managing tickets, season passes, parking, meal deals, and more.

Visitors to the booth will experience hands-on demonstrations of accesso’s newest technologies. They will also see how real-world use cases are helping top attractions thrive. The team will be on-site to share insights, discuss best practices, and explore future trends. They will be discussing how accesso is helping its clients enhance efficiency and unlock new growth opportunities to maximize revenue.

accesso recently announced a new collaboration with immersive attractions company Little Lion Entertainment.

Alterface – booth #1083

Alterface, a leader in interactive technology, will host the Imagination Playground in a custom-built demonstration space. This will feature four stations where guests can experience new applications of Alterface’s signature interactive technology.

A short experience will be provided at each station, demonstrating how the technology could be part of a larger attraction. Guests will enjoy the unique gameplay experiences Paint, 4D Shooter, Trace and Illuminate.

Alterface will also provide details on a new software suite, service package, and updates to the technology that drives its attractions. In-depth advice and consulting are included in Alterface’s services, which support designers from conception to execution.

Attendees can reserve a VIP tour of the Imagination Playground in advance by email. During a press conference at the Alterface booth #1083 on November 20 at 11:40 AM, attendees will also gain exclusive insights into Alterface’s state-of-the-art interactive technology and its possibilities.

Alterface recently united the iconic Cinnamoroll character with fans at the Discovery Theater in Sanrio Puroland theme park in Tokyo for Cinnamoroll’s Little Big Adventure.

Attractions.io – booth #4349

Attractions.io, a leading creator of mobile visitor apps, will introduce its new AI Assistant at IAAPA Expo 2024. The AI Assistant accompanies guests throughout their visit, connecting with your existing technology to offer personalised recommendations and real-time support.

The AI Assistant answers detailed questions, like “Where is the best pizza near me?” or “What is the name of the big green ride?” using insights from across the guest journey to inform its recommendation. For example, using a combination of ticketing, location and reservation data may suggest that the “Best pizza restaurant for your young family is Pierre’s because guests with kids rate it 5 stars.” Or recommend that you “grab a slice in the hotel tonight.”

Attendees can stop by Attractions.io’s booth 4349 to see a live demo of the AI Assistant. To celebrate the launch, Attractions.io will also host a happy hour on Tuesday at 3 p.m. Here, attendees can connect with the team and learn more about the solution.

The executive team, including Mark Locker, founder and CEO, Ted Ismet, COO, and Peter O’Dare, VP of product, will be available to discuss how operators can use AI to make every experience unique and personalised. To book a meeting during the IAAPA Expo or for more information, click here.

Last month, Attractions.io also shared details of its partnership with Magnolia Plantation & Gardens in Charleston, US, where it developed a new mobile app.

Beaudry Interactive – booth #565

Beaudry Interactive, an experiential design and production studio that works with themed entertainment, museums, exhibitions, live shows, and branded experiences, will also be exhibiting.

The team will highlight recent projects, including the Currents interactive zone on the new Carnival Jubilee ship for Carnival Cruise Lines. The underwater-themed Currents zone is a two-deck-high promenade with a massive wave-shaped LED ceiling, six LED windows, show lighting, and an immersive sound system.

Beaudry Interactive will also showcase the bespoke Dino Tracker handheld device created for Dino Quest Re-imagined at the Discovery Cube in Orange County, California.

Other projects on show include Augmented Putting at Atomic Golf in Las Vegas, the E.L. Weigand Educational Activity Center for The National Automobile Museum in Reno, Small Talk with Big Bird at Sesame Place in San Diego and Philadelphia, and Wondrous Space at The Franklin Institute in Philadelphia.

During the trade show, attendees can meet with David Beaudry, Valeria Beaudry, Danny Taylor, Nick Taylor, and Kentaro Yajima. Meetings can be booked here.

Beckhoff

Beckhoff Automation, an innovator in PC-based control technology and automation software for the entertainment and leisure industries, will also attend.

Recently, the Beckhoff team shared how its reliable and flexible PC-based control systems are vital for system integrators, installers, and planners in the entertainment industry. The firm’s solutions provide them with technology proven in applications worldwide, enabling them to master any creative challenge.

Based on its TwinCAT software and EtherCAT communication protocol, the company’s open automation platforms have enabled integrators to achieve unparalleled precision and scalability. Beckhoff’s technology can control components for 4/5-D cinema effects, animatronics, kinetic objects, AV installations and movable water features, stage machinery, lighting effects and more.

The team at Beckhoff has worked on a wide range of projects worldwide using its state-of-the-art technology. Examples can be found across the attractions industry, from an Alterface 4/5D interactive cinema in Belgium and a flying theatre project in partnership with Simtec Systems in Germany to a 3D dark ride at Fantawild Wuhu in China.

Attendees at IAAPA Expo 2024 can arrange a meeting with Michel Matuschke, entertainment industry manager at Beckhoff Automation, via email. 

blooloop – booth #6139

blooloop, the global attractions industry’s leading news and networking site, will have a booth at this year’s event. The team will cover IAAPA Expo’s press conferences, announcements and sessions and catch up with clients and friends throughout the show. As the industry’s most-read platform, blooloop works closely with companies who want to showcase their projects and news to the attractions industry’s biggest global audience.

We’d love to meet with anyone looking to raise their company profile and walk them through blooloop’s opportunities. Meetings can be arranged through our calendar here, or stop by our booth to say hi to the team.

This year’s blooloop 50 Theme Park Influencers will be revealed at a special celebration and networking event in the IAAPA Members’ Lounge on Wednesday 20 November at 6.30 p.m.   Storibox, a global leader in imaging technologies and services for the attractions, entertainment, and hospitality industries, will host this exclusive event.

Spaces are limited, so attendees should register for a ticket and get there early to reserve their place.

The blooloop party will also return this year. At the newly reimagined Dave & Buster’s in Orlando, this is a chance to network with the industry’s finest while experiencing the latest immersive, competitive socialising activations presented by CONDUCTR. The party is supported by our friends at 501 Fun, experts in social entertainment, Mall of America, a leader in retailtainment and attractions, and SEGA of America Inc., a world leader in providing interactive entertainment.

The party will take place on Tuesday 19 November at 7 p.m. Click here for more information and to get tickets.

Brogent Technologies, Inc. – booth #5731

Brogent Technologies Inc., a leading manufacturer of media-based attractions, will unveil 2025 partnerships and innovations at IAAPA Expo 2024. It is also a sponsor of this year’s event.

An official press conference will be held on 21 November at 11 a.m. to share more information on a new partnership.

Attendees can also discover s-Ride, Brogent’s latest innovation in flying theatre technology. This product offers two key highlights: a unique riding position that transforms the flying theatre experience and a budget-friendly design that allows operators to bring a fresh journey to fans.

This year marks the 5th anniversary of The Lego Movie Masters at Legoland Florida. Brogent invites everyone to celebrate this milestone. Located just outside Orlando, it’s the perfect opportunity to experience the magic of the Lego universe alongside Emmet and dive into an unforgettable brick-filled adventure.

Earlier this year, Brogent Technologies also hosted a groundbreaking ceremony for its new facility in Ciaotou Science Park, southern Taiwan. The factory will serve as a centre for advanced development, manufacturing, and testing of large amusement ride systems and will significantly expand Brogent’s manufacturing capacity.

Attendees can schedule an appointment with the team at the show by email.

Capturelife – booth # 790

Capturelife, an innovative digital platform reimagining attraction photography, will be exhibiting and on the ground at IAAPA Expo 2024 as a souvenir photo partner for the conference. Participants can experience the Capturelife platform firsthand by getting their photo taken by one of the team’s official photographers throughout the show. They can then view their photos through the official IAAPA Expo mobile app, IAAPA Connect+.

While photos are free for attendees at the expo, the Capturelife platform helps attractions create, manage, and/or enhance souvenir photo sales. This includes new features like automated background removal, enhanced on-site sales tools, and additional functionality for multi-size automatic printing, post-visit marketing, and e-commerce sales.

In addition to the booth on the show floor, there will be a Capturelife kiosk next to the IAAPA Connect+ Help Desk near the South Entrance. Attendees can also schedule time directly with Alex Pudney, managing director, via email. 

CAVU Designwerks

CAVU Designwerks, the media-based attractions specialist, will have team members on hand during the show to meet with clients and partners and share CAVU’s latest innovations.

Mark Stepanian, president of CAVU Designwerks, will also participate in the above-mentioned education session, Unlocking Inclusive Thrills: Ride Accessibility in Amusement Parks with ASTM F24 Standards, alongside Anthony Rossi, managing director of attraction development and maintenance administration at Hersheypark. This takes place on Thursday 21 November at 8:30 a.m. in room S330AB.

CAVU will be hosting meetings during IAAPA Expo 2024. Attendees who would like to learn about the company’s latest products and how it can work with clients to develop state-of-the-art attractions can book a meeting with the team via email.

Additionally, CAVU is a proud sponsor for IAAPA Celebrates at Walt Disney World’s Epcot on
21 November. Founded in 2015, CAVU is home to experience engineers who take attractions to the next level through innovation. It offers a globally recognised engineering and project management team with the capacity and vision to deliver attractions on time and within budget. 

Centaman – booth #4343

Centaman, a software leader in the attractions industry, has exhibited at IAAPA Expo since 2008. With over 30 years of expertise in the attraction industry, it has created an all-in-one attraction management software that offers both the features and functionality needed to run a successful business.

Its solution prioritises user-friendliness and the guest experience, ensuring seamless operations and satisfied visitors. Centaman’s powerful and comprehensive platform includes robust features such as kiosk solutions, waivers, and camps management.

Attendees can meet Centaman’s experienced team at IAAPA to discover how the firm can streamline operations and elevate guest satisfaction. Meetings can be booked here.

Cloward H2O – booth #2837

Cloward H2O, an expert in aquatic design, will be bringing a team of 14 to IAAPA Expo 2024.

The company will exhibit its services in aquatic engineering, from surf parks, wake lakes, lagoons, and waterparks to fountains, splash pads, aquariums and everything in between. For almost 50 years, it has been working worldwide to bring aquatic visions to life. Whether attendees have questions about their latest project, need inspiration for their next venture, or just want to catch up, they are encouraged to come and meet the team at the booth.

Last month, Cloward H2O won the Consultant category in the 15th Annual Danfoss EnVisioneer of the Year Awards for its contribution to the Montgomery Whitewater Center in Alabama, US.

The Montgomery Whitewater Center boasts a cutting-edge recirculating river system built for sustainable water use. It has two channels, a 1,600-foot Olympic-standard competition channel and a 2,200-foot creek channel, which imitate natural river settings. It also uses a closed-loop water management system to save water and lessen its environmental effects.

Digonex – booth #4656

Digonex, an expert in dynamic pricing solutions that provide visitor attractions with customised and automated systems to drive revenue, will showcase its automated dynamic pricing.

The company’s customised pricing algorithms were developed by its team of PhD economists. The algorithms gather data and analyse patterns to determine the right price so operators have more time to focus on their business. The automated algorithm-driven dynamic pricing strategy helps attractions, performing arts, and live entertainment organisations achieve higher financial, strategic, and operational outcomes.

Digonex works with many clients, including Six Flags, Herschend Family Entertainment, Skydeck Chicago, Bronx Zoo, Banff Gondola, and Shedd Aquarium. Its solution is integrated with most leading ticketing systems. This includes accesso SiriusWare, ACME, Anchor, Blackbaud Altru, Gateway, RocketRez, Secutix, Tessitura, Ticketure, Ventrata, and Vivaticket.

Attendees can book meetings with Greg Loewen, CEO, and Harry Tomasides, chief revenue officer, by email.

DOF Robotics – booth #1086

DOF Robotics, a producer of dynamic simulation platforms, will reveal its latest innovations at IAAPA Expo 2024. This includes new products such as the Hurricane 360 VR and the AIQ queue entertainment solution. The company is also a global sponsor of the event.

The AIQ queue entertainment solution is an advanced, AI-powered photo experience that instantly provides digital files or prints. This technology offers visitors at theme parks, FECs, and other entertainment venues custom-themed photos and an entertaining experience while waiting in line.

The AIQ solution will be joined by the award-winning Hurricane 360 VR ride. This is a 7DOF motion ride that provides a stunning virtual reality experience with 360-degree rotations. IAAPA Expo visitors will be able to experience this thrilling ride and discover why it has captivated guests all over the world.

Furthermore, DOF Robotics will share its recent success in Guadalajara, Mexico, where the firm constructed a large-scale Flying Theater at Werika Park. This immersive attraction has rapidly become a visitor’s favourite, blending motion, visuals, and special effects to create a memorable experience.

Dronisos – booth #3802

Dronisos, a leading drone light show specialist, will present recent projects like Le Petit Prince: A Celestial Voyage, its latest ready-to-play spectacle.

In addition to creating bespoke shows tailored to specific events or park programming, Dronisos offers a catalogue of ready-to-enjoy spectacles, making premium, innovative art accessible to a broader audience. Le Petit Prince: A Celestial Voyage is inspired by Antoine de Saint-Exupéry’s timeless, philosophical tale. This 20-minute immersive show, featuring 1,000 drones, transports viewers into a dreamlike world where technology and poetry intertwine to bring the story’s universal themes and messages to life.

Dronisos also recently partnered with Legoland Florida Resort to bring the Halloween event, Monster Skytacular, to life. Using approximately 500 drones, Dronisos transformed the skies over Lake Eloise with a dynamic nighttime spectacle.

Since 2022, Dronisos has been an official technology provider for Disneyland Paris and a partner to prestigious clients such as Legoland, Dollywood and Puy du Fou. It will host a special giveaway to celebrate its presence at IAAPA Expo 2024. Attendees will have the chance to enter a contest to win a spectacular drone show.

Visitors are encouraged to stop by the Dronisos booth to learn more about the company’s cutting-edge technology and immersive experiences. Fabrice N’Kom, VP and sales and marketing director, Camille Beaumont, general manager, and Laurent Perchais, CEO, can be contacted via email to schedule meetings.

Elumenati – booth #5941

The Elumenati, a designer of innovative solutions for immersive and interactive experiences, will join Panasonic Connect to exhibit a GeoDome Portal illuminated by a PT-REQ12 1-Chip DLP 4K projector with its OmniFocus folded lens.

The Portal’s open dome design creates a casual, immersive experience that attracts guests across the show floor. The team has put together a showcase of immersive content in WorldViewer. This highlights its ability to bring content for all sorts of uniquely engaging guest experiences, from museums to zoos and theme parks.

Last year, as The Elumenati celebrated 20 years in the business, team members spoke to blooloop to chart the company’s evolution, highlight standout projects, and signpost the future.

Embed – booth #740

Embed, a leading worldwide supplier of point-of-sale and revenue management systems, is set to showcase its Software as a Service (SaaS) solutions and other innovations at IAAPA Expo 2024.

For example, Embed’s Mobile Wallet 2022-2023 metric results from its customers show a 5x increase in average reload value compared to cash and credit cards. 60% of reloads happen before guests arrive at the FEC.

Jeremy Dickamore, Embed’s Payment Gateway Guru, will be at the show for FREE consultations on how operators can assess their losses to credit card processing fees and merchant fees.

Further driving revenue growth with the Mobile Wallet, Embed GoTrain—the Success Squad’s training arm—conducts gamified, in-venue training of FEC operators and staff on how to drive greater Mobile Wallet registrations and sign-ups. Embed will also feature its new 40 Made-to-Order Designer Game Cards, now live on its eSHOP.

Embed also recently announced a new event designed to bring the industry’s best together. The inaugural Embed Connect Summit will take place on 18 November at Andretti Indoor Karting and Games in Orlando, Florida, from 8:30 a.m. to 4:30 p.m.

Attendees can book an appointment with the Embed team at the show here.

Environmental Street Furniture – booth #2173

Environmental Street Furniture (ESF), a supplier of exterior street furniture products, will present a range of solutions, including recycling and litter trash cans, recycled plastic picnic tables, new double-width recycling bins, digitalisation of products for ESG/CSR tracking and reporting, data collection and blockchain cloud storage, rental and leasing of site furnishings as digital assets.

Recently, the firm has supplied themed furniture to notable attractions like Alton Towers and Cultus Lake Water Park, enhancing guest experiences with custom designs. Following its successful showcase at IAAPA Expo Europe 2024, ESF says it is excited to bring back some of its popular pieces. This includes creatively themed bins and picnic tables. These products are designed to elevate any park or venue, adding functionality and fun to public spaces.

During the event, attendees can meet Alan Lowry, founder and CEO, and Larry Stock, USA partner. Meetings can also be booked by email.

ETF Ride Systems – booth #4827

ETF Ride Systems, a leading ride designer and manufacturer, will showcase its newest innovation, the Dynamic Mover.

A game-changer for modern attractions, the Dynamic Mover offers unprecedented freedom of movement and performance. Its versatile and innovative features transform the guest experience. This includes higher maximum speeds of 1.5 m/s and rotations at 10 rpm. Meanwhile, optional hill-climbing capabilities ensure an exciting ride on any terrain. 

The Dynamic Mover can move in any direction, including 360-degree chassis rotation and “crab-walking” from a standstill. The ride vehicle can navigate small spaces, maximising available space and allowing for more imaginative and compact ride configurations. With a powerful inbuilt battery that may last up to 14 hours after overnight charging, it can also operate efficiently during the park’s working hours without recharging.

It can also carry up to six visitors per vehicle, with an optional upgrade for eight. Meanwhile, its cutting-edge optical navigation technology allows endless track construction possibilities and complements ETF’s reliable guide wires. 

Attendees can also see the model for Six Flags Qiddiya City’s flagship dark ride, The Enchanted Greenhouse, at the booth and meet Jos Sloesen, CSO, and Rob Reijnen, sales manager. Meetings can be booked by email.

Falcon’s Creative Group – booth #2236

Falcon’s Creative Group, the entertainment design firm, will make a big announcement during IAAPA Expo 2024. A press event at the booth is scheduled at 4 p.m. on Tuesday 19 November, followed by a celebratory happy hour.

Earlier this year, Falcon’s Creative Group was chosen as a lead creative consultant for the world’s first Dragon Ball theme park. Qiddiya Investment Company and Toei Animation selected the company to deliver master planning, attraction design, and creative guardianship. The Dragon Ball theme park experience will occupy more than 500,000 square metres. It will play a significant role in Qiddiya City in Saudi Arabia, the world’s first metropolis designed for play.

Falcon’s Creative Group is assisting with the creative development of several entertainment experiences within Qiddiya City, in addition to the Dragon Ball theme park. These experiences include master planning the Qiddiya Water Theme Park and assisting with developing the world’s first Gaming and Esports district, which is also planned for the destination.

Daryl White, EVP of global licensing and business development; Jason Ambler, president of digital media; Saham Ali, EVP of technology; and Toni Caracciolo, EVP of marketing and branding, will be present. Meetings can be booked in advance here.

Float4

Float4, an award-winning multidisciplinary studio integrating digital experiences in physical spaces, is the official content partner for the Electrosonic booth (#2069) at IAAPA 2024.

Here, attendees can experience interactive installations crafted to inspire and engage. Collaborating with themed entertainment leaders, Float4 brings immersive experiences to life. These range from dynamic visitor journeys to media-rich transformations of iconic spaces and personalised interactive exhibits.

For example, Float4 revealed its artwork, Opulence, earlier this year at the Cosmopolitan of Las Vegas resort and casino. It also recently worked with the Hyatt Regency Orlando in Florida to create digital art installations that make a memorable first impression.

Visitors can connect with Alexandre Simionescu, Sarah Meltzer, Nigel Alexander, Tracy Balsz, Cedric Balor and Alexandra Margulescu at booth #2069 or in the Quebec Lounge (#NC9256) to discuss designing impactful guest experiences. Meetings can be booked by email.

Frontgrid – booth #1781

Frontgrid, an expert in adventure leisure and virtual reality attractions, will preview Fly Niagara Falls, a major new attraction opening in the USA in 2025. Recreating the real-world environment of Niagara Falls in VR enables participants to explore the landscape and cityscape in a gamified way.

Frontgrid combines motion-based engineering and immersive content to create sensational experiences. It is well known as the creator of ParadropVR, an under-canopy flying experience in VR with installations in 15 countries and counting. As well as offering subscription games and pre-designed hardware, Frontgrid also specialises in custom-made engineering and experiences. From operated to unattended business models, single and multiplayer experiences, and competitive online global leagues, it drives proven ROI.

Last year, Frontgrid brought its ParadropVR experience to the Royal Air Force Museum in Cosford, Shropshire. Guests can enjoy an exhibit that recreates the experiences of the UK’s premier military parachute display team.

Attendees can book a meeting with Matt Wells, CEO, or Tammy Owens, business development director and producer, by clicking here.

Gateway Ticketing Systems – booth # 4847

Gateway Ticketing Systems, a leading provider of admission control systems, will introduce a new e-commerce solution and showcase significant updates to its Galaxy ticketing system during this year’s IAAPA show.

New features include mobile-friendly solutions designed to enhance guests’ convenience and operational flexibility for teams, as well as customisable e-commerce platforms with adaptable features to match operators’ marketing goals and guest expectations. Attendees can also learn about the firm’s latest innovations in guest management. from personalised guest journeys to stress-free admission processes.

Earlier this year, Gateway Ticketing Systems announced the successful deployment of its Galaxy Guest Management and Ticketing System at 26 RedSea Children’s Entertainment locations in Saudi Arabia. Prologic First, the firm’s regional partner, oversaw the project.

A large team will be present, and meetings can be scheduled via the IAAPA Connect+ platform.

Greenspan Projects – booth #2862

Greenspan Projects Ltd., a creative design and build specialist, will showcase two Puttifiy holes and its Cyprus model, along with footage from the first-ever Puttify venue.   

Attendees can email to arrange meetings with Rod Morton, CEO; John Whitehead, project consultant; Brook Tuffin, VP of sales; Nathaly Riano-Gomez, business development; Heidi Reslow, business development; Shannon Traynor, marketing and event coordinator; Anthony Lovell, Puttify Management; and Adam Kiddell, project consultant.

Greenspan Projects recently shared details of its project to create a 27-hole indoor modular mini golf attraction for PAR3 Putt in Newport on the Levee, Kentucky, US. It has also announced a new partnership with Alltid Opplett in Bergen, Norway. The 2,200-square-metre venue is set to feature four street curling courses, six high-tech dart lanes, a karaoke room, two 9-hole digital and interactive mini golf courses and a large bar area.

Hero Zone – booth #654

Hero Zone, creators of immersive VR experiences, will exhibit a range of free-roam VR solutions that allow operators to choose one that fits their space and their business. The firm offers mobile VR setups, turnkey arenas, and the ability to build a Hero Zone free-roam play space in the following configurations: 15ft x 15ft for four players, 20ft x 20ft for up to six players, and 20ft x 30ft for up to eight players.

IAAPA attendees can be among the first in the world to try Hero Zone’s new free-roam VR magic game, Wizard Academy. They can also meet Hero Zone founder Sebastian Malavasi and head of sales Aziza Jarnija.

Last month, the company shared details of its collaboration with The Broken Controller VR Experience in California, US. This 4,000-square-foot attraction aims to “redefine the boundaries of gaming and entertainment through the immersive power of VR and AR.”

Hero Zone also recently highlighted its collaboration with NaVRtar, an innovative immersive entertainment retail venue in West London, UK. The attraction opened in Dickens Yard, a shopping and leisure destination, in 2019. It also has a partner franchise location in Amsterdam.

Hologate – booth #4458

HOLOGATE, a global leader in turnkey compact multiplayer VR systems, will present its new wireless HOLOGATE ARENA lineup, featuring the HOLOGATE ARENA INFINITE. As one of three distinct ARENA variations, the INFINITE is easy to set up, offering a compact and visually appealing game area that captivates players and spectators alike –  an immersive and flexible VR experience that stands out in any venue.

The HOLOGATE ARENA INFINITE elevates virtual reality gaming with its hyper-real wireless streaming technology. This innovation eliminates the need for wired headsets, providing players unprecedented freedom of movement. With high-fidelity streaming directly to the headsets, the INFINITE delivers stunning graphics and smooth performance, fully immersing players in the game world.

In addition to its technological advancements, the HOLOGATE ARENA INFINITE boasts an expansive game library that caters to all tastes. The games are addictively fun, regardless of age or skill level, creating powerful, long-lasting memories of good times with friends and family. Fan favourites like Zombyte and Ghostbusters VR Academy offer engaging experiences. This ensures there’s something fun for everyone, whether they’re seeking intense action or fun challenges.

With over 450 installations in 50 countries and over 20 million players worldwide, HOLOGATE has established itself as the largest VR network.

Meetings can be booked with Ferdinand Eppensteiner, head of sales, and Fabian Toegel, sales manager, via email.

Holovis – booth #1878

Holovis, a leading experience designer, will showcase its 360Golf product during IAAPA Expo 2024. The 360Golf technology incorporates advanced tracking technologies into the golf balls themselves. After registering at a kiosk, each team is given personalised golf balls, which the system can track from tee off. Sensors on the course identify who is playing, track the amount of strokes, and calculate scores automatically.

360Golf’s unique supershots and bonus points also add an exciting element to each game. The technology automatically tracks all these elements, allowing players to focus on having fun rather than keeping score.

Holovis recently partnered with UK holiday brand Butlin’s in the most recent installation of its 360Golf system. This collaboration delivers the next generation of mini-golf to the brand-new £15m indoor activity facility, PLAYXPERIENCE, at the Bognor Regis Butlin’s resort. TechPutt opened on 7 October with three themed courses.

Ben Fry, marketing manager; Matt Dobbs, business development manager; Jon Tozer, head of global delivery; Stuart Hetherington, CEO; Dean Wright, global head of creative; James Lodder, head of product; and Ahmed Naseef, business development director, GCC, will all be in attendance. Meetings can be booked by email.

Huss Park Attractions – booth #4224

Huss Park Attractions, the German ride manufacturer, will showcase 22 attractions. This includes Break Dance 5, the first attraction from the new HUSS Signature Rides Collection.

Since launching in 1985, Break Dance has remained one of the most popular attractions at fairs and amusement parks. With over 100 units delivered, it is the most successful attraction ever designed and built by the manufacturer.

The first Break Dance 5’s world premiere was at Laser Dance Vienna Prater in Austria in August. Compared to previous models, the company has added 30% more power to the attraction. It has also increased the top speed by another 30%. The higher speeds of the central turntable and the gondola gyros create a more dynamic and powerful ride experience. At the same time, the redesign has been optimised with a particular focus on durability and safety.

The redesigned gondolas offer more space, and the seats with individual lap bars provide more comfort and safety. They can also optionally be equipped with onboard sound and even motion sound.

Last year, building on more than a century of history and over 50 years of experience in the amusement industry, the ride manufacturer launched a refreshed brand identity and website. It also announced the new HUSS Creative service and a revamped portfolio.

Mirko J. Schulze, André Warnecke, Lars L. Hartmann, and Dominik Werra will all be present. Attendees can book meetings by email.

Imagine

Imagine, a creator of engaging visitor experiences that entertain, educate, and inspire, will be at IAAPA Expo 2024. Team members are involved in educational sessions during the event.

Participants can meet with Tom Zaller, president and CEO; Debbie Donohue, COO and vice president of sales; Shawn McCoy, SVP of business development and creative strategy; Bill Pinkston, SVP of retail; and Chris Christiana, research and design associate.

On Monday 18 November, McCoy will speak during Emerging Trends, Techniques, and Technologies in Experimental Design, which will take place from 4 to 5:30 p.m. in room S320ABEF. He will also present during Transforming IP Into Tangible Magic: The Art of Immersive Attractions on Thursday 21 November from 10 to 11:30 a.m. in room S320ABEF.

Imagine Exhibitions is now Imagine, marking its 15th anniversary with a rebrand that reflects its evolution and forward-looking vision for the future. Recently, we spoke to the leadership team about this milestone anniversary and how the rebrand is heralding an exciting new chapter.

Immotion – booth #1374

Immotion, the global leader in immersive edutainment, will also be at IAAPA Expo 2024. The firm recently won an award at the 2024 Wildlife Conservation Film Festival in the virtual reality category. It also celebrated a new milestone, with over 100 locations worldwide, including zoos, aquariums, museums, and science centres. Its latest affiliations are JAZA and ASTC. The firm is already affiliated with AZA as part of the Commercial Member Engagement Council, as well as EAZA, WAZA, IAAPA and AAM.

The team will be previewing clips of new live-action, on-mission content coming soon in 2025.  Attendees can meet with Rod Findley, president & CEO; Stacy Ignacio, senior partnerships director; Alasdair Ritchie, board member; and Dalia Goldgor, VP of operations. Meetings can be booked by email.

Earlier this year, Immotion announced it is supporting work to protect the pangolin, a highly endangered species. It is doing so by providing funding to the international science-led conservation charity, the Zoological Society of London (ZSL).

Inowize – booth #3874

Inowize, a creative company delivering interactive experiences, will highlight QBIX, the unattended immersive 6-player gaming room. It features six unique games designed for players of all ages. The firm will also debut its latest game addition at the show, Mummy Twist. This is a treasure-hunting adventure in which players dodge the Red Mummy Eye in a race against time. 

QBIX was first unveiled at IAAPA Expo 2022. Since then, it has evolved into a fully realized, unattended multiplayer attraction. The product just requires a card swipe to unlock an immersive game world, which features 5D effects like motion floors and wind blasts for an engaging experience. The different game titles available for the platform offer interactive group experiences and also encourage repeat play.

Last year, Inowize released a new report on the QBIX attraction. This shows that it raises average occupancy rates to 27.2%, with an average of 1961 players a month across its locations. QBIX is increasing repeat visits as visitors return to the memorable attraction.

Attendees can arrange a one-on-one demo or meeting here.

Intamin – booth #3825

Intamin, a creator of record-breaking amusement rides, will share its latest news and projects during the show. The year 2024 marked some exciting developments for the company. SeaWorld San Antonio celebrated the launch of Catapult Falls, the first Flume Ride worldwide featuring a booster launch and the steepest flume drop at 53 degrees. Elsewhere, Linnanmäki in Finland welcomed guests to its new Gyro Swing, Swingi.

Significant enhancements were made to the new Hot Racer, Mahuka, at Walibi Rhône-Alpes in France. It has a refined chassis for improved ride comfort and track fit. Carbon fibre lap bars contribute to a lighter train and lower centre of gravity, ensuring a smoother ride experience. In July, Drayton Manor also introduced Gold Rush, the most innovative Family Launch Coaster, with a multi-experience layout configuration.

Intamin joined Dreamworld to announce a new thrill ride, King Claw, at IAAPA Expo Europe. It was also revealed that the new attraction will replace The Claw, one of Dreamworld’s most famous rides.

Attendees can book meetings via email.  

Kraftwerk Living Technlogies

Kraftwerk Living Technologies (KLT), a leading-edge AV systems integrator,  is also heading to Orlando for IAAPA Expo 2024. The team is ready to connect with industry professionals and discuss the latest innovations in immersive attractions.

While not exhibiting this year, the KLT team will be there to share insights into its expanding portfolio and explore new collaboration opportunities in media-based entertainment. Renowned for high-quality audiovisual and media engineering, KLT has played a key role in creating some of the world’s most thrilling attractions, from recently launched Flying Theaters in the US, such as FlyOver Las Vegas, FlyOver Chicago, and SkyFly: Soar America in Pigeon Forge, to cutting-edge Hybrid Sphere Theaters and bespoke high-end attractions.

To schedule an on-site meeting with the KLT team, visitors can email Kevin Murphy, senior vice president of sales and business development. (c) SkyFly: Soar America, Dynamic Attractions

Kristall Turm – booth #4062

KristallTurm, a quality provider of high ropes courses and other play equipment, will also exhibit at IAAPA Expo 2024.

Earlier this year, the company shared details of an array of new projects in Korea, Taiwan, the Philippines, Romania and Shanghai, and the installation of its first Playletter for Bavaria Filmstadt in Munich, Germany.

The Playletter is the latest product to join the firm’s portfolio. This also features KristallTurm’s signature hexagonal climbing towers, as well as a varied range of products from the sports and play sector, including unique playgrounds, adventure and ninja courses.

At the booth in Orlando, attendees can meet Heinz Tretter, managing director; as well as members of the sales team Corinna Schlosser, Judith Yong, Michael Gascha and Julia Krinner of the marketing team.. Appointments can be arranged by email.

Lagotronics Projects – booth #1862

Lagotronics Projects, the media-based attractions specialist, invites visitors to IAAPA Expo 2024 to explore the latest interactive entertainment at its booth. Attendees can discover new advancements in dark rides as immersive walkthroughs, as well as state-of-the-art audiovisual technologies.

A highlight will be the redesigned Atlantis Themed Gamechanger. This innovative small-footprint dark ride features a rotating platform that takes guests on an immersive journey to discover the legendary lost city of Atlantis. This compact attraction, which enables dynamic scene changes and customised gameplay, is also accessible and adaptable to any venue.

Additionally, visitors to the booth can learn about upcoming projects, including the Gameplay Theater at Paultons Park, set to open in 2025.

CEO Mark Beumers, CTO Jacco Groen in ‘t Wout and sales representatives Tom Bouwens and Michael Thiesen will be at the booth to answer questions. Meetings with the team can also be booked by email.

Leisure Development Partners – booth #764

Leisure Development Partners (LDP), a leading economics and strategy consultant, will attend IAAPA Expo 2024. LDP is celebrating its 15th anniversary this year and says it is proud to have grown from strength to strength to become the global market leader in leisure economics.

LDP continues to work frequently with key clients in the Gulf, such as Qiddiya and Miral. Some of its recent projects, such as teamLab in Abu Dhabi, will be opening soon. New clients, such as Gaylord, continue to expand its footprint in the US. Overall, LDP says that it sees more new projects picking up in Eastern Europe and is excited about the region’s market growth.

Attendees can meet with Michael Collins, Yael Coifman, James Kennard, Natalia Bakhlina, Kathleen LaClair, Isabel Gross and Frea Nunn and can contact the team by email.  

Legacy Entertainment

Legacy Entertainment, a leading theme park and resort design company, has recently unveiled details of two megaprojects totalling more than $500m in investment. It also revealed that several of its previously completed projects have hit impressive performance milestones. 

Uzbekistan’s capital, Tashkent, will soon be home to Central Asia’s largest and most luxurious entertainment venue, The Grand Serai. The 287,000-square-metre (70-acre) resort, designed by Legacy and inspired by the country’s rich cultural past, will include a next-generation water park, hotel, and immersive retail promenade.

Legacy recently won an international tender to design Beijing Haichang Ocean Park, dubbed “The Aquarium of the Future.” This project will be adjacent to Beijing’s Universal Studios resort in China, traditionally Legacy’s strongest market.

Additionally, the Legacy team is working on several outstanding, as-yet-unannounced experiences and worldwide destinations. This includes an IP-based theme park, a sports park and a safari park, as well as a snow park.

Legacy also recently celebrated the first anniversary of the Chimelong Spaceship’s launch in Zhuhai, China. The Legacy-designed attraction spans 379,000 square metres (4,000,000 square feet). It holds seven Guinness World Records, including the largest aquarium and indoor theme park in the world. The venue also provides a second gate suitable for all weather conditions for the neighbouring Chimelong Ocean Kingdom.

lililillilil

lililillilil, a designer and producer of immersive exhibitions, will also be present at IAAPA Expo 2024.

Attendees can learn more about Imagine Paris, the company’s new immersive exhibition. This touring show invites visitors from all over the world to experience the beloved city of Paris in a completely new way. The exhibition plunges visitors into Paris’ most transformative era, with the World’s Fairs, the construction of iconic landmarks like the Eiffel Tower, and the innovations of the 19th century.

See also: lililillilil: pioneering immersive art experiences

This latest immersive art experience from lililillilil follows the internationally acclaimed touring exhibitions Imagine Van Gogh, Imagine Picasso, Imagine Monet, and Imagine Da Vinci. lililillilil is a pioneer in immersive technology and art, engaging audiences with its innovative approach to telling stories using digital media. 

Annabelle Mauger, co-founder & artistic director, will attend the event. Meetings can be scheduled via email.

Magic Memories

Magic Memories, a global leader in experience capture for the attractions industry, will be on hand to talk about its solutions. During the show, attendees can meet with Chris Warhurst, CEO; Jessica McNaull, VP of customer satisfaction; and John Wikstrom, founder.

Recently, Magic Memories unveiled details of its extended collaboration with Layered Reality to enhance the visitor experience at Jeff Wayne’s The War of The Worlds: The Immersive Experience in London.

The firm also partners with Layered Reality at the immersive attraction Gunpowder Plot: A Tower of London Immersive Experience, which transports guests to the centre of one of England’s most notorious conspiracies.

Martin Aquatic Design & Engineering – booth #2854

Martin Aquatic Design & Engineering, a world-class aquatic firm, will meet with clients and show a scaled model of a brand-new indoor waterpark that it is announcing. The form will also highlight its Blue Mar Basins technology for large aquatic amenities. This technology will be used for major surf parks and large resort amenities. It will debut soon with the 2025 opening of Carnival’s private destination in the Bahamas, Celebration Key (pictured).

Team members present will include Josh Martin, president and creative director; Matt Kent, vice president of business development; and Alessandro Orio, vice president of Blue Mar Basins. Meetings can be booked by email.

Also, Josh Martin will speak twice during IAAPA. First, in Hasbro: Innovating the Waterpark on Tuesday 19 November at 8:30 a.m., and second, during Creating Waves: A Conversation about Surf on Wednesday 20 November at 9:35 a.m.

Martin Aquatic recently won a Leading Edge Award at the WWA Annual Conference. It also won a Dream Designs Award from Aquatics International.

Mobaro – booth #3204

Mobaro, a provider of online maintenance and safety solutions, will return to IAAPA Expo this year, the 10th anniversary of the combined CMMS, training, and ride operations platform, which operates in over 25 countries and more than 300 visitor attractions globally. 

Over the last 10 years, Mobaro has become a valuable partner to over 300 theme parks, waterparks, zoos, aquariums, and other visitor attractions worldwide. These organisations use the firm’s software to streamline procedures, improve safety, and increase efficiency.

Visitors to the Mobaro booth can see the firm’s advanced tools, including powerful enhancements for ride optimisation as well as sophisticated data analytics tools for maintenance management, among other new functionalities and upgrades. 

Martin & Vleminckx – booth #4420

Martin & Vleminckx, a leader in the design, manufacture, fabrication, and installation of thrilling attractions, will showcase cutting-edge attractions during the event. This includes G-Storm, a unique attraction that swings passengers back and forth on a large gondola while traversing a track between two towers.

Meanwhile, the towering SkySpire invites passengers to enjoy breathtaking 360-degree panoramic views in climate-controlled gondolas while riding to the top. Also on show will be the one-of-a-kind Thrillwheel. This elevates the experience of a standard observation wheel and combines it with the high thrills of a swing ride.

The gravity-defying Polercoaster attraction changes the typical roller coaster experience by going vertical. It delivers an intense coaster adventure within a compact footprint.

Martin & Vleminckx is celebrating its 40th anniversary in 2024. Over four successful decades, Martin & Vleminckx has become synonymous with roller coasters and amusement park attractions.

To ensure they get the most out of their visit, attendees can schedule a meeting ahead of time by email.

P&P Projects

P&P Projects, a provider of turnkey design-build services for themed entertainment and leisure experiences, will share an exciting collection of news and updates at IAAPA Expo 2024.

As it celebrates its 35th anniversary, P&P Projects has announced various new developments. These include world-class projects, major organisational milestones, and expansion, and more are yet to be revealed. In addition, the firm has marked the anniversary with a new company film.

The P&P Projects team has recently completed several unique projects. Among these is the Doloris Anoma Maze in Utrecht, Netherlands, which opened at the start of the summer. The team also contributed to the recently launched D-DEX experience at the War Museum Overloon in Overloon, Netherlands.

P&P Projects’ long-standing collaboration with Grupo Vidanta continues to develop into a series of distinctive themed entertainment projects. Grupo Vidanta recently offered a first look at VidantaWorld’s BON Luxury Theme Park. This will open at the Vidanta Nuevo Vallarta Resort in Mexico. VidantaWorld and partners will hold a press conference during the expo on Tuesday 19 November at 12:45 p.m.

This year’s IAAPA Expo Europe in Amsterdam represented an important milestone for P&P Projects. During the show, the firm announced the formation of a new company subdivision, ThemedMotion. This specialist branch will concentrate on designing and manufacturing animatronics and advanced animated figures.

ProSlide – booth #2241

ProSlide Technology Inc., an industry leader in water ride manufacturing and design, will begin the week with a milestone event on Monday. Rick Hunter, ProSlide president and CEO, will be officially inducted into the IAAPA Hall of Fame.

On Wednesday, guests will mix and mingle at the annual water park social at Universal’s Volcano Bay, sponsored by ProSlide. Guests will connect at one of the world’s most iconic water parks, home to renowned ProSlide water ride features. This includes the Double TornadoWAVE 60 and HydroMAGNETIC ROCKET.

Looking ahead to 2025, ProSlide is set to showcase various breakthrough projects and technologies worldwide. In North America, visitors can look forward to a sneak peek of never-before-seen attractions heading to Zoombezi Bay at Columbus Zoo. Also on the horizon are projects with OKANA in Oklahoma, Great Wolf Lodge in Connecticut, and Six Flags Hurricane Harbor in Texas.

Internationally, ProSlide will introduce revolutionary water ride technology to Asia Pacific, including Inspire Splash Bay in South Korea. Innovations are also planned for Spain, Saudi Arabia, the Philippines, Punta Cana, and beyond.

Attendees can meet Hunter at the show, as well as Ray Smegal, chief commercial officer; Jeff Janovich, senior VP of global strategic partnerships; Phil Hayles, VP of business development and strategic accounts; Nik Paas, VP of business development and strategic accounts; Steve Avery, VP of business development – APAC; Philip Baker, VP of business development – MEA; and Aaron Wilson, VP of business development – Europe. Meetings can be booked by email.

RES RIDES – booth #4009

RES RIDES, a leading developer of amusement rides, will unveil its latest products and highlight some world-first installations coming in 2025. These include the eagerly awaited Air Loop, a patented interactive coaster, and a Wave Twist flat ride.

Established in 2015, the company is committed to innovation and customer-focused design, delivering solutions that meet industry trends and clients’ needs. Its founding vision was to bring something “new, different, and exciting” to the global attractions industry.

As the firm approaches its tenth anniversary next year, it is launching a strategic rebrand, shifting its identity from Ride Engineers Switzerland to RES RIDES AG.

Meetings can be booked here.

Reverchon – booth #4015

Reverchon, a leading roller coaster and water ride manufacturer, will exhibit at IAAPA Expo 2024. A pioneer in spinning coasters, Reverchon constantly strives to improve the ride’s experience safely. To this end, it has released new individual safety bars that are flexible for each passenger and adapted to early ride versions.

While upgrading rides, operators can also redefine the cars’ theme, as Reverchon’s creative team is ready for a makeover. Meanwhile, on the water ride side, a new generation of Flume rides will be launched during IAAPA Expo.

Reverchon recently announced the US launch of its new Spinning Coaster Stall Turn Power. This advanced model was created to provide new sensations for Spinning Coaster fans while meeting the highest standards. It features a Power Lift option that enables the lift to accelerate to eight meters per second, with a redesigned layout based on calculations at five million cycles per the most recent EN13814 requirements.

Attendees can book a meeting with Nicolas Reverchon, CEO, by email.

RocketRez – booth #4662

RocketRez, a leading ticketing and operational software provider, provides an all-in-one platform for attractions looking to manage tickets, memberships, retail, and more in one place. At its booth, it will showcase its newest product offerings. This includes Insights, a full reporting suite for attractions, and a new product that will be released before IAAPA.

Earlier this year, RocketRez also announced a new collaboration with Wings and Waves Waterpark, a popular family attraction in Oregon, US. With this partnership, RocketRez brings in a sophisticated ticketing and operational management system to enhance guest services and improve the water park’s sales efficiency.

The RocketRez sales and marketing teams will attend, and meetings can be booked here.

Roto – booth #469

Roto, a leading planning and design-build firm, will return to this year’s IAAPA Expo. It will showcase its latest work created for institutions like Orlando Science Center, Dollywood, One Times Square, and more.

Since 2004, Roto has created genuine human connections in the built environment through nature, play, creativity, multisensory immersion, and more. This year, as part of its 20th anniversary, the firm is celebrating milestones as well as setting the stage for the next era of experience design.

Attendees can schedule a meeting at the Roto booth to discuss bringing their new vision into reality. Maurice Twomey, president/CFO; Dana Russell, partner/VP of brand and culture; Neil Baker, partner/art director; Allan Boerger, partner; Ian Jones, project manager; and Rachel Escusa, marketing director, will all be present.

RWS Global – booth #1366

RWS Global, a leading producer of live experiences,  will present its extensive portfolio of services.

This year, RWS Global elevated Halloween experiences for industry giants like Six Flags, NBCUniversal, and Parque Warner. It has created, fabricated, produced, and cast 40 haunts worldwide. This makes the Company not just the largest producer of groundbreaking live, in-person entertainment but also one of the largest haunt producers in the world. 

Other recent projects include creating, producing, and operating immersive experiences for CAMP, including BBC’s Bluey x CAMP, Disney’s Encanto x CAMP, Universal’s Trolls x CAMP, and more.

The company continues to envision, design, produce and operate several guest experiences across Hersheypark, Idlewild, Story Land, Idlewild, Legoland, Kentucky Kingdom, Marella Cruises, MSC Cruises, Azamara, Cunard, Marella and the Holland America Line fleet, including multiple live shows, musical acts, interactive parties with guests, lights shows, decor and F&B experiences, as well as games, children’s activities and immersive art creations.

For the 2024 holiday season, RWS Global is producing activations, décor, and live entertainment worldwide. Details on the company’s continued growth will also be announced at a press conference on Wednesday 20 November at 10:20 a.m. at the Innovation Stage.

Appointments can be booked via email.

Sub Sea Systems – booth #1654

Sub Sea Systems, Inc. (SSS), a company specialising in immersive, memorable and hands-on encounters that educate through entertainment, will present Aquaticar (coming to Aquarabia, Qiddiya) and new Aquaticar theming in collaboration with Eddie Sotto of Sotto Studios. The team will reveal a custom model with the new theming at the show. 

It will also show the SeaTREK helmet diving and SeaTREK Adapted. This is a custom underwater wheelchair program, and a wheelchair will be on display. In addition, attendees can discover the custom bubble blaster, a patented o-ring blaster for gamifying SeaTREK and Aquaticar, with a model on display. The firm will highlight other products too including SolarCat, DIVR+ VR snorkelling, Kaimana, and Dive Bell.

Team members present include Jim Mayfield, president and CEO; Hannah de Bie, VP of marketing and communication; Kyle Mayfield, VP of production; Keenan Mayfield, VP of operations; Carl Hanson, director of water safety; Vic Rempel, VP of global business; Myles Thompson, director of 3D arts; Ad van Tuijl, regional director, EMEA; and Javier Fortunato, regional director for Latin America and the Caribbean. Meetings can be scheduled in advance.

Sunkid – booth #2678

Sunkid, a leading provider of attractions for the whole family, will exhibit its product portfolio and also present something new during the show.

The company recently shared details of its project to retrofit a vertical raft return conveyor at Aqualibi water park in Wavre, Belgium. The water park’s centrepiece is a slide tower with four unique water roller coasters. At the end of 2023, a vertical raft return conveyor was installed to provide visitors with a memorable and comfortable experience without carrying the cumbersome slide rafts.

The park operator appointed Sunkid to plan, manufacture, and install the conveyor within slightly more than four months.

See also: Sunkid: family attractions with evergreen appeal

Emanuel Wohlfarter, CEO; Christoph Gastl, sales and product manager for family rides; and Johannes Wiedorfer, head of marketing, will be present.

Themed Entertainment Association – booth #1869

The Themed Entertainment Association (TEA), a non-profit that represents compelling places and experiences worldwide, will also be present at IAAPA Expo 2024. In addition to its booth, the TEA will have a new members-only space this year, TEA Central, room N210A.

Members can enjoy complimentary coffee while connecting with like-minded professionals. They can also elevate their visibility with daily rentals of Tabletop Exhibits or reserve semi-private meeting tables by the hour.

Meanwhile, the annual TEA International Mixer will be held on Tuesday 19 November at 6.30 at SeaWorld Orlando. This is a chance to connect with industry leaders and fellow enthusiasts. The ticketed event will include a buffet-style dinner, live music, and the announcement of the 2025 Thea Award Winners.

Last month, the TEA appointed Melissa Oviedo as its new chief executive officer.

THG Creative

THG, a creative agency specialising in developing attractions for theme parks, museums and brands, will sponsor Lunch and Learn: Qiddiya – SEVEN Story, Transforming the Industry with Groundbreaking Attractions on Monday 18 November. In addition, its VP of people, Rani Bal, will speak at the Women in the Industry networking lunch.

The company recently revitalised Rockefeller Center’s iconic Top of the Rock experience. In early October, it announced a partnership with the Children’s Museum of Manhattan as it prepares to move to its new location on New York’s Upper West Side. In addition, THG’s work on The Priddy Family Foundation Freedom Theater at the National WWII Museum in New Orleans earned two Gold Muse Awards. 

Triotech – booth #1359 & #1361

Triotech, an award-winning creator of media-based attractions, will make exciting announcements during IAAPA Expo 2024. This includes its collaboration with SEVEN, a key player in Saudi Arabia’s entertainment sector. Together, they will introduce a large-scale project featuring a popular intellectual property (IP) set to expand across multiple locations in the Kingdom. This will be detailed in the Triotech press conference on 19 November at 3:30 p.m. in booth #1361.

Another highlight will be the Into the Deep interactive dark ride, debuting at Six Flags Qiddiya City in Saudi Arabia, the first Six Flags park outside North America. This 2400 m² turnkey attraction in Discovery Springs is brought to life by bespoke media from Triotech’s Montreal studio, offering a truly immersive experience.

Additionally, Triotech will present several other global projects. This includes the innovative Primordial interactive dark coaster at Lagoon Amusement Park, the dynamic platform installations at Puy du Fou SAGA City of Light Experience in Shanghai, and the Dynamic Explorer at the Malta National Aquarium.

On the family entertainment side, Triotech will showcase its new SuperBlaster coin-op simulator. This is designed to deliver non-stop fun for families while offering a high return on investment (ROI) for operators. Alongside other attractions like the XD Dark Ride interactive theatre, the interactive coin-op VR STORM simulator, and the Typhoon coin-op game, SuperBlaster features an extensive content library and an attendant-free format, making it an ideal addition to any venue.

Visitors are also invited to arrange a meeting with Triotech’s team here. 

Vekoma – booth #5124

Vekoma Rides, the Dutch roller coaster specialist, has announced that Siren’s Curse, a Vekoma Tilt Coaster, is opening next year at Cedar Point. This record-breaking Tilt Coaster combines the firm’s innovative seesaw track element (at 160ft up in the air) with several ride elements, featuring 13 weightless airtime moments, two 360-degree, zero-gravity barrel rolls and a high-speed “triple-down” element with twisted and overbanked track, all through more than 2,966ft of track.

A press conference will take place at the booth on Tuesday 19 November at 2:10 p.m.

Vekoma and Grupo Vidanta will also present a unique and surprising new roller coaster. This will rise at the brand-new theme park VidantaWorld in Nuevo Vallarta, Mexico. The ride will offer visitors a thrilling and exceptional experience, with a high level of theming and surrounded by nature and a lush landscape.

Valo Motion – booth #4879

Valo Motion, a pioneer in combining interactive technology with physical activities, will unveil ValoPark at IAAPA Expo 2024. Designed for leisure park operators, ValoPark revolutionises location-based entertainment by transforming retail spaces into mini-amusement parks. It combines immersive experiences with intuitive, automated operations, offering high-impact, easy-to-run attractions for diverse audiences.

The new ValoPark entertainment solution seamlessly blends physical sports with engaging video games. Therefore, it delivers an active, immersive experience perfect for families, private groups, or corporate events. ValoPark features Valo Motion’s signature attractions. These are recognised in over 75 countries globally and more than 30 states in the US. There are 1,350 installations worldwide and over 230,000 plays daily.

In addition, Valo Motion will showcase its complete lineup of mixed-reality attractions: ValoClimb, ValoJump, and ValoArena. It will also reveal three new active games: Photobomb, Climball Legends, and Dunk It!

On Wednesday 20 November at 12:20 p.m., Valo Motion will hold a press conference at the booth to officially introduce ValoPark to the North American market. The team at the booth includes Dr Raine Kajastila, CEO; Eldad Givon, head of business development; Marisa Garis, US business development manager; Marissa Kiella, sales manager—North, South, and Latin Americas; and Prakhar Sharma, content marketing specialist and media contact.

For a personalised experience, attendees can also schedule a meeting here.

Zamperla – booth #2024

Zamperla, a leading ride manufacturer, will announce an important new project involving Family Thrill Launch at IAAPA Expo 2024. The firm will also bring a large team to the show.

The company recently celebrated opening its latest Family Coaster, Tim’s Runaway Grain Wagons, at Vala’s Pumpkin Patch in Nebraska, US. The ride launched on 31 August, ahead of the busy fall period. It has since become one of the venue’s most popular attractions. The Family Coaster system was launched in 1999. This year, Zamperla is celebrating both the 25th anniversary of the model’s debut and the installation of more than 55 Family Coasters across six continents.

Zamplera was honoured with two awards for its Family Coaster at IAAPA Expo Europe. Jeepo Dino at La Récré des 3 Curés in France was highly commended in the Park Excellence Award’s Best Roller Coaster-Limited Budget category, and Papa Wutz’ Achterbahn at Peppa Pig Park in Germany received the European Star Award for Europe’s Best New Family Attraction.

Zero Latency – booth #3686

Zero Latency, a global leader in VR entertainment, has announced that its new 6-player turnkey arena will make its show floor debut at IAAPA Expo 2024.

Visitors to the booth will have the exclusive chance to demo the newest AAA VR experience, Space Marine VR—Defenders of Avarax, in this compact, plug-and-play 6-player arena designed specifically for multi-attraction entertainment centres. The 1055-square-foot arena allows groups to be transported to outer space with free-roam gameplay in a system that offers effortless operations for venues.

Zero Latency will also celebrate key milestones, having recently surpassed 100 global locations and 4 million plays. The team, including CEO Tim Ruse and CGO Daniel Littlepage, will fly in from around the world to attend the event.

Attendees can skip the queue by pre-booking their slot and unlocking exclusive perks here.

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