Holovis, a leading experience designer, will present the latest generation of its social gaming system, 360Golf, at IAAPA Expo 2024 in Orlando, Florida, from 19 – 22 November.
Since its inception, 360Golf has transformed mini-golf through cutting-edge tracking and automated stroke-counting technology integrated into the golf balls. By incorporating innovative gamification features, the system increases player engagement and provides a smooth experience by replacing traditional scorecards with real-time digital tracking. This technology, embedded in each golf ball, automatically tracks and displays scores on interactive screens throughout the course, enabling players to fully immerse themselves in the game.
This year, Holovis will showcase the “second generation” of 360Golf, which has just launched at three new courses within the popular British resort, Butlin’s. These revamped courses feature advanced technology, offering a more seamless and enjoyable experience for guests and operators alike.
Demo 360Golf on the show floor
For the first time, IAAPA attendees can experience a demo course at the Holovis booth (#1878). The 360Golf team has designed a signature hole that highlights the seamless integration of technology and interactive gameplay, which defines 360Golf.
360Golf has already entertained thousands of players around the globe, including at Level X sites in Glasgow and Middlesbrough, UK. Each installation is continuously monitored via the company’s DeepSmarts data analytics platform. This offers operators an intuitive dashboard that displays player statistics, such as player volume, game duration, and high scores, along with operational metrics like course usage, uptime, and maintenance schedules.
Holovis is currently finalising two of its largest courses yet, marking the first of 11 planned installations throughout the GCC, with openings set to commence later this year. These courses promise to redefine mini-golf design, featuring 15-foot-high ball trajectories that introduce an extraordinary level of scale and ambition to the game.
Clients can select from a wide range of existing 360Golf course designs or work with the creative team to create custom courses specifically suited to their venue, theme, or brand.
Ben Fry, marketing manager, says: “360Golf is truly reinventing the game. Our automated stroke-counting and tracking technologies, combined with exciting course designs and gamification elements, have created a golf system like no other. We’re especially excited to be bringing this brand new hole design to IAAPA and can’t wait for visitors to get their hands on the technology!”
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