Alterface, a leader in interactive technology, has launched new service packages that will support clients in the development of innovative interactive experiences.
Stéphane Battaille, Alterface CEO, says: “With the introduction of our new service packages at IAAPA Expo 2024, Alterface is bringing the power to engage guests with interactive technology, cutting-edge experience design and immersive storytelling within the reach of more operators, producers and creatives.
The Imagination Playground
Alterface has been providing the attractions industry with interactive experiences and immersive entertainment for 20 years. The company is presenting its new offerings at the IAAPA Expo at booth #1083.
Known as Alterface’s Imagination Playground, the booth features demonstrations that showcase Alterface’s ongoing innovation and dedication to client partnerships, as well as presenting the company’s new, flexible service packages.
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The new service packages have been developed to help integrate the company’s most recent technology and tools for immersive experiences, dark rides, and walkthroughs and offer options that support the experience design process from conception to delivery and beyond.
Clients can choose the best Alterface services for their particular projects thanks to customisable options spanning gameplay design, technical support, and continuing maintenance. A new prototyping service aims to remove the guesswork from attraction design.
Battaille says: “By integrating our services during the design stage, clients can benefit from the company’s holistic approach, developed to ensure seamless interactivity with the entire experience.
“We work directly with designers to determine the ideal experience for guests and then develop or modify the perfect technology to achieve that.”
Implementing optimal solutions requires rigorous testing, validation, and a collaborative, iterative approach.
Alterface provides interactive concept design for clients that are just starting to create an attraction, incorporating interactivity into the numerous intricate systems and elements right from the outset. The seamless integration of numerous dynamic systems is the foundation of successful attraction storytelling, and the concept design services concentrate on bringing those components together thoughtfully and consistently before a project goes into production.
Seamlessly integrated interactivity
Advanced tools support these new service options, simplifying the creation and operation of interactive attractions.
“We’re continually expanding the range of tools available and honing our proven technology for ever greater efficiency and next-generation experiences. This is why Alterface continues to be a reliable choice for interactive technology solutions,” says Battaille.
Alterface’s latest technologies include the CartBox system, an onboard controller for ride vehicles that supports various interactive gadgets and audio feedback systems, resulting in highly configurable and coordinated soundscapes.
The GunBox technology simplifies maintenance and calibration, enabling operators to test and fine-tune interactive systems efficiently, even during business hours. Furthermore, a virtual machine technology upgrade to Alterface’s technical backbone has enhanced efficiency, redundancy, and reliability. This also both reduces expenses and is more sustainable.
These offerings demonstrate Alterface’s commitment to partnership and co-creation as well as its ongoing investment in R&D and innovation, underlining the company’s aim to support the development of authentic, captivating, and interactive visitor experiences.
Battaille says: “At Alterface, interactivity isn’t an add-on – it’s the core of the experience. Interactivity actively engages guests and immerses them in the story. Our goal is to ensure that interactivity is seamlessly integrated across all elements from the very beginning of the project.
“We believe our approach opens up exciting new possibilities for the industry and represents an unprecedented, new level of service. The potential applications are vast, and we’re eager to collaborate with visionary clients to bring these concepts to life.”
Alterface revealed details of its custom-built Imagination Playground Expo booth last month.
“The Alterface Imagination Playground is designed to challenge established ideas of what interactive attractions can be,” said Battaille. The Imagination Playground will feature four stations where guests can experience new applications of Alterface’s signature interactive technology.”
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