WhiteWater, a leading waterpark manufacturer, is celebrating an exceptional year for its Endless Surf product, marked by prestigious project announcements as its advanced wave technology becomes increasingly successful.
Following its launch in Munich in the summer, Endless Surf is gaining significant traction heading into 2025 and making headlines worldwide, with stories from the Australian Gold Coast to the beaches of Brazil and Cabo.
Endless Surf wave pools are becoming increasingly popular as anchor attractions for operators aiming to meet the needs of contemporary visitors, as interest in the sport grows worldwide.
Adaptability for an expanding market
Mick Fanning, a three-time world surfing champion, recently announced Palm Valley, Australia’s first surf and golf resort. Endless Surf’s cutting-edge wave technology will power this project, which will be located seven kilometres from Main Beach at Parkwood International Golf Club. With a combination of a championship golf course, a luxury resort, and a high-performance surf lagoon, the attraction is set to become a key centre for outdoor and leisure tourism in Australia.
Palm Valley’s Endless Surf lagoon will offer adjustable wave settings to accommodate surfers of all ability levels, making it a welcoming place for both novices and experts. The facility is expected to open in the middle of 2027, positioning it as an elite training ground for surfers getting ready for Brisbane 2032. There is also the potential for Palm Valley to host Olympic events.
Fanning says: “Surfing has given me everything. Palm Valley is my way of giving back, creating an inclusive space that showcases the future of surf parks.”
Endless Surf is also set to power the new Cabo Real Surf Club in Los Cabos, which combines surf and luxury living. The community will be the first in North America to feature a private Endless Surf wave basin, along with other sports and health facilities. Cabo Real blends Endless Surf’s sophisticated wave technology with the region’s natural beauty and dynamic culture to offer a world-class surfing experience.
The development is expected to open in 2026. Building work has now commenced and $50 million in homesite sales have already been achieved.
In collaboration with Brasil Surfe Clube (BSC), Endless Surf has launched two innovative surf lifestyle hubs: BSC Costa Verde and BSC Região dos Lagos. These projects will have the biggest wave pools in the Southern Hemisphere, leveraging Endless Surf’s ES48 technology to generate over 750 waves per hour. The clubs are set to open in 2026 and aim to transform surf culture in Brazil by bringing together surfing, wellness, and the arts in dynamic community spaces.
Ricardo Laureano Siqueira, CEO of BSC, says: “These projects represent a new era for surfing in Brazil. With Endless Surf’s world-class technology, we’re creating destinations that celebrate Brazil’s passion for surfing while strengthening communities.”
These recent announcements demonstrate how surf parks can be adapted as anchor attractions across several business models. Each location is leveraging surfing’s international appeal and versatility to support its unique master plan, from Palm Valley’s fusion of sport and leisure to Cabo Real’s property-driven strategy and Brazil’s membership-based community hubs.
These projects show how the market for surf parks is expanding and how developers may take advantage of this worldwide trend to cater to almost any kind of venue.
Global growth
Endless Surf opened its first surf lagoon, which has been described as a pure-play surf park, at O2 SURFTOWN MUC in Germany earlier this year. SURFTOWN has experienced significant success, as evidenced by its sold-out sessions, events, and festivals. The surf park is proving the viability of locations that are exclusively focused on surfing and is a prime example of the adage “if you build it, they will come.”
Endless Surf is also gaining traction in the themed entertainment industry. The company’s second project is close to completion in Qiddiya City, Saudi Arabia. Here, an Endless Surf lagoon will be a prominent attraction for the Aquarabia water theme park.
Endless Surf’s momentum is evident as the firm wraps out an outstanding year. It is in a strong position to continue influencing the inland surfing movement globally, thanks to its international debut in Germany and prominent locations in Australia, Mexico, Brazil, and Saudi Arabia.
With over a dozen projects in progress, Endless Surf is positioned to grow globally in 2025. The technology is leading the way in inland surfing and enabling developers to capitalise on the growing interest in the sport worldwide.
WhiteWater recently shared insights into the impact of its new product launches at IAAPA Expo 2024, where it revealed more new products than ever before and was recognised with two Brass Ring Awards.
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