Red Raion, the CGI studio for media based attractions, and Wonderla Holidays, India’s largest amusement park chain, are celebrating the premiere of Adventures of Chikku – Wild Ride. This brand-new CGI film features Wonderla’s much-loved mascot, Chikku, who has also been reimagined with a new avatar to engage younger generations.
Chikku’s new look and the interactive film were unveiled at Wonderla Kochi at an event with special guests, including Wonderla’s Arun K. Chittilappilly, managing director; Dheeran Choudhary, chief operating officer; Ravikumar M.A., park head for Kochi, alongside Salvo Fallica, chief operating officer at Red Raion.
The film debuted at Wonderla amusement parks in Bangalore and Hyderabad, transforming the Adventures of Chikku ride with a captivating new storyline and cutting-edge visuals.
New adventures with Chikku
The narrative invites audiences to embark on an exciting adventure as Chikku and companions discover a futuristic skateboard that spirals out of control, leading to hilarious mishaps, suspenseful twists, and thrilling escapades. With eye-catching visuals, energetic characters, and coordinated special effects, this engaging experience highlights the values of teamwork, friendship, and enjoyment, reinventing the enchantment of Chikku’s journeys for a modern audience.
Chittilappilly says: We are delighted to introduce Adventures of Chikku – Wild Ride, a testament to our commitment to offering unique and world-class entertainment tailored specifically for Indian audiences. With consumer preferences rapidly evolving, we recognize the need to create experiences that resonate deeply with today’s demanding and dynamic audiences.”
“By collaborating with a global renowned brand like Red Raion, we’ve been able to bring Chikku to life in an extraordinary way, setting the stage for a new era of immersive storytelling and merchandise opportunities that cater to Indian families and thrill-seekers alike. Adventures of Chikku – Wild Ride offers great potential for the development of further storylines as the Wonderla brand grows, making it an enduring part of the Wonderla experience.”
“A new golden age” for Wonderla
Fallica adds: “We found a precious partner in Wonderla. They deeply understand the power of storytelling and value their guests immensely, committing to offering them memorable experiences that mean something to them. This is why they chose to bring their mascots to life and asked Red Raion to create content that specifically speaks to their parks’ audiences of all ages, building a generational fil rouge, as today’s parents are yesterday’s park kids.
“The content we created comes along with a new golden age for their parks, laying the foundation for their new experiences. We at Red Raion are immensely proud to support Wonderla in their crucial journey of growth and development as a leader in the LBE market in India.”
The launch event showcased a special film screening, interactive mascot interactions, and engaging family activities, celebrating the start of Chikku’s exciting adventure as Wonderla’s new ambassador.
Earlier this month, Red Raion announced it is working with Pradera Islands on a new attraction, The Secret of Arayat. Located inside a massive volcano in the Pradera Islands, a new theme park being built in the Philippines, this indoor dark ride will immerse visitors in an exciting adventure with the park’s beloved mascots.
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