Maurer Rides, a leading designer and manufacturer of roller coasters and transport solutions, has announced it has received B Corp Certification, making it the first coaster manufacturer worldwide to have done so. This milestone underscores the company’s dedication to social responsibility, environmental awareness, and sustainable business methods.
Maurer Rides CEO Jörg Beutler says: “We pursued B Corp certification to better structure our diverse sustainability efforts and identify further areas for improvement. Sustainability is a personal priority for me, and I firmly believe that everyone benefits from it – our company and employees, our customers, and society as a whole.”
The B Corp certification, granted by the nonprofit B Lab, recognizes companies that adhere to exemplary standards in social responsibility, environmental sustainability, transparency, and corporate governance. Maurer Rides has completed this demanding certification process, proving that economic prosperity and responsible conduct can coincide. More than 9,000 B Corp companies exist globally, with just over 100 based in Germany.
Setting a new standard
By obtaining this certification, Maurer Rides establishes a powerful benchmark for the amusement industry’s future. Historically, producing amusement rides requires significant resource usage. As a B Corp, Maurer Rides is dedicated to consistently enhancing its environmental impact, focusing on sustainable material sourcing, energy-efficient products, and resource-conserving designs.
Maurer Rides is dedicated to being responsible—caring for the environment, promoting social justice, and ensuring ethical business practices. The B Corp certification highlights that the company is not only creating cutting-edge roller coasters but is also committed to fostering a more sustainable and equitable world.
Maurer Rides’ B Corp certification can inspire the amusement industry. By focusing on sustainable practices and responsible business, the company leads the way and sets new standards for a more sustainable future in amusement parks.
Last year, the company showcased its revolutionary ASM (Adaptive Spike Motor) technology.
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