Merlin Entertainments has announced Fiona Eastwood as its new chief executive officer after 10 years with the company.
Eastwood was confirmed as interim CEO of Merlin in late November, when it was revealed that former CEO Scott O’Neil would be stepping down after two years.
In her new role, Eastwood is responsible for implementing the business’ transformational strategy and ensuring it’s well placed to grow at scale.
She is overseeing Merlin’s portfolio of resort theme parks, city-centre attractions and Legoland resorts in more than 20 countries.
“It’s an honour to be chosen to lead Merlin. It is a truly world class company, with remarkable global reach and impact,” Eastwood said in a statement.
“Over the past decade, I have seen firsthand what the business is capable of. My task, as CEO, is to lead Merlin to new heights, with a focus on performance, creativity, operational excellence and guest experience.”
New CEO to ensure growth
Eastwood’s appointment has been made after a search process carried out by Merlin’s board, with both external and internal candidates considered for the role.
She has nearly 10 years’ experience at Merlin, most recently serving as chief operating officer with responsibility for attractions like Madame Tussauds and Sea Life aquariums, as well as the resort theme parks.
“I am grateful to the board for their support – and look forward to continuing to work with an exceptional management team and our colleagues worldwide to implement the business’s transformational strategy,” Eastwood said.
“Together, we will drive growth at scale and help Merlin reach its full potential.”
Roland Hernandez, chair of Merlin, said: “Fiona has a deep understanding of the business, the strategies required for sustainable growth, and the vision to spearhead our ongoing transformation.
“As Merlin’s former chief operating officer, she recognises the significant role each location plays in our ongoing success, and she will be instrumental in bringing our global attractions together into one united business.”
Eastwood’s appointment comes as Merlin prepares for major launches this year, including a new Peppa Pig theme park in Texas and the first Legoland Resort in China.
Images courtesy of Merlin
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