Embed, a leading worldwide supplier of point-of-sale and revenue management systems, is promoting gender equality in the tech industry for International Women’s Day 2025.
A study from the Bureau of Labor Statistics found that at the end of 2023, women held only 35% of tech jobs in the US. At major tech companies, women accounted for 45% of the workforce, and less than 35% of leadership roles. The gap in tech employment of women becomes increasingly prominent further up the corporate ladder.
Renee Welsh, Embed Solutions Group CEO, says: “This year’s global International Women’s Day theme is Accelerate Action, a theme emphasising the urgency of making progress towards gender equality to enable women in reaching their full potential.
“At Embed, we’re proud to be the change we want to see in the world, which is why you can #ExpectHERinTech and everywhere else in the business of fun. At Embed, we believe in the value of diversity in our talent pool.
“We have a shared commitment to gender parity at all levels of the organisation because we believe in the boundless intellectual, leadership, cultural, and commercial strength that results from harnessing and realising the talent capital of gender and cultural equality.
“We take great pride in not only being gender-equal but putting an end to gender inequality in our tech sector.”
Inspiring gender equality
“With a chief executive leadership team made up of 50% women, Embed is proud to be an example of what other companies, large and small, aspire to achieve,” says Sara Paz, CMO & chief growth officer.
Embed has a reputation for collaborating with and supporting women leaders in the FEC industry.
“We’re proud of the sisterhood we have with the industry’s female icons, like Beth Standlee, founder and CEO of Trainertainment and chairman of the AAMA Board of Directors; Holly Hampton, Bay Tek Games VP & director of innovation and chairman of the AAMCF Board; Amy Hedrick, founder & CEO of Cleanbox Technology,” says Paz.
“And industry trailblazers like Lori Schneider, executive vice president of AMOA, Vicky Peek of Tilt Studios; Paula Rinker, merchandise & programs director at Coast to Coast Entertainment, and more… like Joy Park GM of LAI Games, Embed’s sister company.
“We celebrate all these women with gusto!”
See also: Data in a dash: powering the FEC of the future
“We’re also amazed by Embed customers who are new impact players trailblazing in the industry, like Jennifer Donner of Game Over Arcade,” says Welsh. “These accomplishments of women with their unstoppable professional and personal velocity are an example of the change we want to see in our industry”
Meet the team
Embed is celebrating the extraordinary contributions and achievements of women in the sector by giving away exclusive International Women’s Day pins at Amusement Expo International, which is taking place in Las Vegas from 19 to 20 March.
The Embed team will be at booth #1641, where attendees can meet the team and discover the company’s range of integrated hardware and software solutions such as the Mobile Wallet, STATS, smartTOUCHTM+ KIOSK+, TOOLKIT suite. The team will also showcase its game cards and wearable media.
To book a meeting, please click here.
Last month, Embed attended the IAAPI Amusement Expo 2025 at the Bombay Exhibition Centre in Mumbai, India.
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