Semantic, a company that designs and optimises websites for visitor attractions worldwide, has shared some more details about the latest capabilities of its LOOP platform, which was created to offer a fast new approach to getting visitor attractions online or improving their existing online performance.
Recent highlights so far this year include high-impact releases, new client launches, and industry recognition, as LOOP’s innovative attraction website-as-a-service model continues to go from strength to strength.
Latest updates
Earlier this year, LOOP won second place at the blooloop Innovation Awards in the highly competitive Guest Journey category. It has also pushed out two major product releases before the main season.
Regarding clients, the team delivered a seamless complete rebrand for Twycross Zoo within days, using LOOP’s flexible theme system, and has also launched the new Pac-Man Live Experience website. Multiple new clients, from multi-site operators to niche destinations, are also adopting the platform.
These wins are backed by two platform-wide updates focused on performance, flexibility, and giving content teams more control in the run-up to Easter. Updates include multi-brand theming, allowing users to set up separate themes for multiple brands, locations or campaigns, all in one LOOP site.
Meanwhile, the mega menu builder lets attractions bring their brand to life with clear CTAs, highlights, images, and flexible navigation layouts. There are also new and improved content blocks, image and layout options, as well as new daily shows & events listing tools, enabling operators to schedule content that changes by date or season.
This is alongside enhanced SEO & Schema tagging and a full under-the-hood CMS upgrade. The updates are being released across all LOOP sites as core updates within the ongoing subscription.
Helping the industry respond to challenges with confidence
Neil Lewin, managing director of Semantic, says: “Attractions across the UK are facing a familiar but growing set of challenges. For instance, short booking windows, unpredictable weather, and squeezed marketing budgets.
“In response, Semantic has been helping attractions focus on what they can control: a faster, clearer, more engaging online experience; flexible tools for reacting quickly to changes in schedule, pricing, or branding; and smart automation and structured data to support visibility across search and AI platforms.
“Through client workshops, conference speaking slots, and continued investment in the LOOP platform, the Semantic team is helping the industry respond with confidence — and giving marketing teams the tools they need to do more, faster, without relying on developers.”
Recently, Semantic shared a helpful checklist for attraction marketers to work through weekly to level up their websites and deliver better guest experiences.
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