Tim Burton‘s Beetlejuice Beetlejuice (2024) is coming to life as a pop-up immersive experience in Los Angeles in August.
Available on 23 August at LA’s Ovation Hollywood shopping centre, ‘Beetlejuice Beetlejuice: The Afterlife Experience’ is a creepy collaboration between Warner Bros. Discovery’s themed entertainment division and Fever, a live entertainment discovery platform.
The 11,000-square-foot experience is launching ahead of the theatrical release of Beetlejuice Beetlejuice, the sequel to the original film, on 6 September.
Guests will be immersed in the world of the recently deceased, enjoying recreated sets, live entertainment and photo opportunities.
“Inside the experience, guests will knock three times to reveal a portal and cross the threshold into the afterlife, where the one and only Beetlejuice awaits alongside a cast of eclectic ghosts,” a press release says.
“Grab an exclusive passport and take a seat in the waiting room next to a pair of ghosts; take your place on the cover of the Handbook for the Recently Deceased; come face to face with a legendary sandworm; and so much more.”
There will be themed F&B at the venue’s Afterlife Diner, and limited-edition merchandise and collectibles inspired by Beetlejuice Beetlejuice will be on offer at the Afterlife Souvenir Shop.
Film and TV brands in LBE
Beetlejuice Beetlejuice – the long-awaited sequel to 1988’s Beetlejuice – stars Michael Keaton, Winona Ryder and Catherine O’Hara. They are joined by new cast members Justin Theroux, Monica Bellucci, Arthur Conti, Jenna Ortega and Willem Dafoe.
Warner Bros. Discovery’s themed entertainment arm creates, develops and licences live events, exhibits and theme park experiences based on the biggest franchises and characters from Warner Bros. film, TV, animation and games studios.
The company’s LBE portfolio includes the Wizarding World of Harry Potter at Universal theme parks around the world, Warner Bros. World Abu Dhabi and the Game of Thrones Studio Tour.
Image courtesy of Fever
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