Barco, the technology company focusing on innovative visualisation solutions, has announced a new collaboration with Hilights Group, a leading event solutions company in the Middle East and North-Africa (MENA) region.
Hilights Group has made a major investment in 150 Barco projectors, in a strategic partnership with marks the longstanding relationship between the two firms. This cements Barco’s position as a preferred provider of cutting-edge projection solutions across the region.
Expanding event market in MENA region
Hilights Group is an established leader in the rental distribution sector and, more recently, as a system integrator for permanent installations. It offers a wide range of entertainment systems, including the Barco Event Master image processing solutions. The firm has added the Barco brand to its projector fleet with this investment in 50 4K 40,000 lumens projectors, and 100 4K 12,000 lumens projectors.
Single-chip and three-chip laser projectors from Barco are well-known for their outstanding dependability, versatility, and image clarity. This makes them perfect for a variety of uses, from permanent installations to large-scale events. A number of the Barco projectors will be used for the first time by Hilights Group in an upcoming mapping installation in Egypt.
The event solutions market in the MENA region is rapidly expanding, owing to rising demand for immersive and unique experiences across a wide range of sectors. It is being driven by a thriving events and entertainment market, a flourishing tourist sector, and an increasing number of corporate events and conferences. As the industry evolves, there is a greater emphasis on implementing cutting-edge technologies to satisfy the changing needs of customers and audiences.
Hamed Arafa, chairman and founder of Hilights Group, says: “In addition to strengthening our relationship with Barco, this partnership also marks an important step in further mastering projections solutions in the MENA region as we are the largest supplier for projections in the region. We take the lead when it comes to offering unparalleled projection solutions with 4K resolution to enhance our standards of image quality and service offerings to our clients across the region.”
Wouter Bonte, VP of sales for Barco Entertainment, adds: “We are honored to be chosen as the preferred projection technology provider for such a prominent player in the industry. It not only showcases the superior performance of our products but also highlights the value that Barco brings to the region as this new partnership comes at a pivotal moment, aligning perfectly with the industry’s trajectory towards higher standards of quality, innovation, and reliability.”
Barco recently announced the launch of a new two-part survey exploring museum visualisation technology. This explores the types of visualisation technology used in museums, both for permanent and temporary exhibits. It also includes an in-depth section on projector brand awareness and preference.
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