Electrosonic, a leading international audiovisual and technology services company, has shared details of its work on the Johnson Controls OpenBlue Innovation Center in Milwaukee, US.
Johnson Controls is a global pioneer in smart buildings which prioritise safety, health, and sustainability. The OpenBlue Innovation Center in Milwaukee is part of an international network of innovation centres which presents the firm’s smart building technologies through VR, interactive and experiential experiences.
The facility features five portals, a Welcome Wall, the Open Globe, three Pods, and the Theater. Electrosonic partnered with Fivestone, Hyperquake, Nanolumens, Pixera, and others to create this experiential technology solution, which presents OpenBlue as the ‘blueprint of the future for smart buildings’.
Nino Fusaro, senior account manager, Electrosonic, says: “This project is an immersive journey showcasing OpenBlue’s capabilities. It offers a glimpse into the future of smart buildings and how innovation and collaboration shape tomorrow’s landscapes.”
Exploring innovation
The adventure begins as visitors pass through five portals with unique music and light interactions, symbolising the market segments that Johnson Controls specialises in. The main area welcomes guests with personalised greetings on a huge screen, inviting them to explore the world of innovation.
The Open Globe features two curving video walls that capture attention. The left screen showcases products in engaging ‘sizzle reels’, while a touchscreen pedestal takes visitors through levels of content to reveal OpenBlue solutions. An interactive ‘projected book’ next to the right screen provides a hands-on product experience using RFID technology to display animated projections as visitors browse through pages.
Three modular Pods demonstrate the company’s portfolio of products. One Pod offers a virtual reality experience where guests can interact with OpenBlue technologies in realistic locations. Another Pod offers an interactive 40-point touch table for in-depth product exploration.
The Theater features live or pre-recorded presentations about the future of smart buildings. Visitors can take an interactive virtual tour of Johnson Controls’ site to experience OpenBlue technology in action.
Collaboration is key
This challenging project required a team of experience designers, content producers, brand strategists, technology partners, and integrators. Electrosonic brought together contributors’ ideas and technical requirements to produce a technology solution that met the client’s vision. The solution needed to be accessible, sustainable, and perform flawlessly in this live presentation of the client’s capabilities.
The firm selected and acquired the equipment, and then installed and integrated all systems. Effective collaboration and project management ensured timely and cost-effective delivery. In addition, Electrosonic’s comprehensive support and help desk services ensure the solution’s ongoing reliability and efficiency.
With the help of the technological solution for the OpenBlue Innovation Center Milwaukee, Johnson Controls can showcase its extensive product line and global capabilities in an entertaining, immersive, and captivating manner.
In this distinctive, highly customised setting, clients and staff can experience the ‘blueprint of the future for smart buildings’. Collaboration was essential for achieving the project’s ambitious goals and diverse contributions from partners.
Electrosonic recently partnered with Float4 to develop a series of accessible interactive media exhibits for View Boston, a newly opened observatory located on top of the iconic Prudential Tower in Boston, Massachusetts.
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