7thSense, the multi-award-winning media solutions specialist, has announced a new distribution agreement with NMK Electronics, A Midwich Group company. NMK Electronics is a leading distributor of professional AV products in the Middle East and a member of the Midwich Group. Thanks to this collaboration, NMK Electronics is now able to provide 7thSense’s whole product line in the GCC, which includes the Juggler pixel processor, Medialon Show Control range, and Delta Media Server.
Leading video brands like Epson, Absen, and Peerless are already housed under NMK Electronics, a company known for the depth and calibre of its product line. With the addition of 7thSense products, NMK will be able to provide its customers with comprehensive solutions, further solidifying its standing as a supplier of the best portfolio of brands in the market.
Driving growth in the Middle East
The biggest gathering of experts in the GCC for entertainment and events, the Saudi Light & Sound Show, was the venue for the formalisation of this strategic collaboration. This location emphasises the partnership’s significance in light of the expanding entertainment and events sector in the area.
“Our mission has always been to drive growth and embrace new technologies in the audio, video, and lighting sectors across the MEA region,” says Neil Carroll, video brand manager at NMK Electronics. “With 7thSense’s innovative products now part of our distribution network, we are uniquely positioned to develop new markets and provide top-tier, integrated solutions to our clients.”
Ed Patchett, commercial director at 7thSense, adds: “We are thrilled to expand our reach in the GCC region through NMK Electronics, whose commitment to quality and market leadership makes this an ideal partnership to pursue our shared goals.”
7thSense was also recently honoured at the Society for Information Display’s (SID) 2024 Display Industry Awards, where it won a Display Application of the Year Award. The firm received recognition for its complex management, control, and pixel processing system at Sphere in Las Vegas, US.
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