IAAPA Expo Europe 2024 will take place in Amsterdam, The Netherlands, from 23 to 27 September, with the trade show floor open from 24 to 26 September. The event, organised by IAAPA, the global association for the attractions industry, will be hosted by the RAI Convention Center in the city centre.
Throughout the event, there will be a variety of education sessions. This includes workshops and panel discussions as well as insightful presentations from industry leaders. In addition, networking events will enable professionals to meet, exchange ideas, and build valuable connections. Meanwhile, over 650 exhibitors will be on the 18,500-square-metre trade show floor. They will demonstrate a range of innovative products, services, and solutions.
Peter van der Schans, executive director and vice president for IAAPA Europe, Middle East, and Africa, says:
“This year’s IAAPA Expo Europe is an absolute must-visit for everyone involved in the attractions industry. I’m delighted to see it returning to my home country, The Netherlands, with its rich cultural history in theme parks and vendors. We are excited to showcase the latest innovations, delve into diverse educational programs, and foster new connections.”
Pre-conference tours and sessions
Several ticketed events are taking place before the conference starts. This includes the IAAPA Institute for Attractions Professionals on Saturday 21 September and the IAAPA Safety Institute on Sunday 22 September.
Meanwhile, Monday 23 September has a full schedule of ticketed EDUTours, such as the Water Park Day, Safety Day and Sustainability Day. During the Indoor Entertainment Day, Graham Speak from Speak Consulting will present a session on IP partnerships, brand collaborations and retail propositions.
There are also trips to Efteling, Avonturenboerderij Molenwaard and local science centres and edutainment venues.
Then, the IAAPA Expo Europe 2024 begins in earnest on Tuesday 24 September with the opening ceremony at 9 am. This will include performances honouring Dutch culture, such as traditional music and dance acts that reflect The Netherlands’ rich legacy. Throughout IAAPA Expo Europe 2024, Amsterdam’s culture and history will seamlessly blend with the Dutch leisure sector. This unique experience is designed to inspire delegates with a combination of tradition and innovation.
The show floor opens after the opening ceremony, at 10 am.
Top picks from the IAAPA Expo Europe 2024 agenda
Educational sessions throughout the week cover a wide range of topics. For instance, sustainability, guest experience, AI, storytelling, health and safety, immersive technologies and much more. Here are some of the highlights from a packed agenda.
Tuesday 24 September
One session not to miss on Tuesday morning is Kick-off: One Year Since Vienna—What are the Hot Trends, Topics, and Gossip? A panel of industry experts will share insights on what lies ahead for the attractions industry in the coming year. They will also link key topics to sessions later in the week. In one opening session, attendees can gain valuable market insights and build their personalised conference schedule for the week.
The panellists will be Yael Coifman of Leisure Development Partners, Bart Dohmen from TDAC BV, Charles Read, managing director of blooloop, Paul Moreton of Merlin Entertainments and IAAPA’s Jakob Wahl.
Sponsor Spotlights
A series of Sponsor Spotlights follows. Firstly, Ben Thompson of Storyland Studios will speak in Storyland Studios, Inc. – Secrets of Storytelling. Any attraction can increase its appeal by using storytelling to guide decisions about strategy, interaction, and layout. Thompson will share the secrets of good storytelling and will also give examples of experiences driven by compelling narratives.
Storibox – Disruptive Changes in Experience Photography will be led by Mike Weber of Storibox. He will run through the changes that have happened in experience photography since its initial launch in the 80s. He will also explore current challenges and future potential in the industry.
Özgür Küçükateş from DOF Robotics will then lead DOF Robotics – Next-Gen Amusement: How AI and DOF Robotics Are Transforming Attractions. This will provide insights into how AI is currently applied in the amusement industry. It will also spotlight how DOF Robotics is leveraging AI to push the boundaries of what’s possible in the sector.
Competitive socialising, multi-sensory attractions, and a commitment to sustainability
Social Entertainment and Competitive Socialising: The New Trend promises to be an interesting session. In our increasingly digital world, location-based entertainment (LBE) excels in fostering real-world connections. But what if the future of social interaction lies not in escaping technology but in embracing it socially?
Speakers include Mike Walton of Topgolf Dubai, Michael Harrison from Gravity Active Entertainment, Gavin Huges of Lane7, Peter Cliff from Conductr and Bart Dohmen of TDAC.
The impact of emotional engagement in creating unparalleled visitor experiences will then be explored in The Fifth Sense – Multisensory Experience: Elevating Attractions with Smell, Sound, and Visuals to the Next Level.
In this session, Walt Disney Imagineering’s Michel den Dulk, Monty Lunde of Technifex, Elke Kies from Magic Box, Lewis Brown of Brown Creative and Simon Spitzbart from Fantasiana will reveal the secrets behind designing attractions that not only entertain but also evoke strong emotional reactions, making every visit more memorable and shareable.
Then, Andreas Andersen from Liseberg and João Fiães from BUAS will speak in How Future-Proof is the European Attractions and Theme Parks Industry’s Commitment to Sustainability? Continuing the sustainability theme, Sarner International’s Ed Cookson will talk with Dr Susanne Nawrath in Sustainability at Klimahaus Bremerhaven 8° Ost.
Artificial Intelligence and insights from CEOs
In the afternoon, Andreu Tobella Brunet of PortAventura World will lead AI—the Present. This will be a session on practical solutions for industry professionals.
This year’s IAAPA CEO Talk follows, where industry leaders share their innovative strategies and groundbreaking initiatives. The panel includes Reinoud van Assendelft de Coningh of Van Assendelft en Partners, Consultant Leisure & Culture, Europa-Park’s Michael Mack, Zeina Dagher of Dubai Holding Entertainment, and Scott O’Neil of Merlin Entertainments.
Verónica Celis-Vergara from Maurer Rides will lead a session called Sustainable Innovations for Manufacturers and Suppliers. In this session, attendees can learn how Maurer Rides works toward a more sustainable future in the attractions industry.
Smart Parks: Leveraging Digital Tools for Unforgettable Experiences will show how both theme parks and zoos can leverage digital tools to create personalised, interactive, and seamless visitor experiences. The panellists are Jeff Havlik from PGAV Destinations, Óscar García Oltra of Parques Reunidos, and Sarah Venning from Merlin Entertainments.
Co-creation and Middle East sports entertainment
Later on Tuesday, Heather Doggett of Immerse Universe, Daniel Kerscher, and Raven Sun Creative‘s Louis Alfieri will speak in Co-Creation – What is it and how can we prepare our audiences, teams, and facilities to leverage this game-changing paradigm in experiential entertainment?
This will explore the paradigm change in the role of the audience from passive observer to active participant. Attendees will learn how to deploy this active audience role in their experiences, teams, and facilities. They will also understand the pros and cons and what to look out for in designing and delivering these types of experiences throughout the entire project life cycle, from design to daily operation.
Game On: Integrating Sports into the Middle Eastern Leisure and Entertainment Experience includes insights from Faisal Al Dossary of Dyno Climbing Center, Olivia Wyrick from Aquarabia Water Theme Park, Dr Ray Tinston of Identity Middle East, H.E. Omar Faisal Alhegelan of the Saudi Arabian Olympic Committee, and Travis Kline from The Royal Commission for AlUla.
Then Strandzuid, a waterside restaurant at the back of RAI Amsterdam, will host the opening reception in the evening. It offers outdoor seating with a view of the RAI harbour and various international dishes, finger foods, and drinks.
Wednesday 25 September
Wednesday at IAAPA Expo Europe 2024 begins with the ticketed Leadership Breakfast. This is an exclusive event for C-suite executives in the attractions industry. It will examine the challenges as well as innovative solutions shaping the sector. Speakers this year are Jean Gelissen, general manager of Toverland and Gerro Vonk, director at Driestar Investments.
Events and nostalgia
One session to note on Wednesday morning is TEA Presents – Designing Experiences Beyond Opening Hours. This will discuss how attractions increasingly offer both before- and after-hours openings to maximise the use of their venues and expand upon the range of experiences available to guests.
The panellists, Edd Musgrove of Themedd Europe, Henk Janssen from Toverland, Danielle Tato of RWS Global, and Kieran Stanley from dan pearlman, will look at how to design for these nighttime and early-morning pre-opening experiences, ensuring they stay true to an outstanding guest experience.
Elsewhere, Can We Innovate While Honouring Tradition? will explore the delicate balance between modernising and maintaining nostalgic charm. Attendees will hear from Laura Baxter of Blackgang Chine, Morgan Fix from BoldMove Nation, Travis Kline of The Royal Commission for AlUla, Andy Hygate from Blackpool Pleasure Beach, and Dominic Wray of Vectis Ventures.
Then, Eric J. O’Rourke of FORREC will join Ida Troive from Parks and Resorts Scandinavia, Bryan Adams of Ph.Creative, Hisham AlAali from Aquarabia – Qiddiya City, Simon Spitzbart of Fantasiana, and Hind Galadari of Miral Experiences in The Power of a Strong Employer Brand. This session features strategies to build a compelling employer brand that attracts and retains top talent.
Sponsor Spotlights
Wednesday also sees more Sponsor Spotlight sessions. Firstly, Anne-Mart Agerbeek and Rob Steens from Vekoma will speak in Vekoma Rides Manufacturing – The life of your Vekoma ride. They will outline how the company can ensure that the entire lifespan of a ride – from the initial decision to eventual dismantling and re-use – is as effortless and worry-free as possible.
Later, in Brogent Technologies, Inc. – Explore cutting-edge media-based attractions where technology and creativity converge, Stefan Rothaug of Brogent Technologies will present the firm’s technological advancements. He will also show how they are setting new standards in next-generation entertainment.
CEOs in the spotlight
Next is CEO TALK II, a new addition to IAAPA Expo Europe 2024. This will explore the leadership journeys of three CEOs who have recently taken the helm of their companies. CEO Talk II is an opportunity to gain an insider’s view of the real-world experiences and leadership philosophies shaping the industry landscape. The speakers are Carl Lenaerts of Plopsa Group, Anne-Mart Agerbeek from Vekoma, and Wouter Dekkers of Momentum Leisure.
In the afternoon, Maximising Revenue and Engagement: Expanding Water Park Operations to Include Night Events will present concrete strategies for navigating the unique challenges of nighttime operations. It will include insights from Jeremy Gray of WhiteWater, Leander de Wit and Olivia Wyrick from Aquarabia Water Theme Park, Roel Van Den Berk of Ocean Park Corporation, and Daan Duijm from Qiddiya.
Attendees can also dive into the forefront of immersive entertainment with Matt Dawson, RWS Global, in Trends in Immersive Entertainment.
In Dark Rides: now, wow and awe Experiences, Dr Wim Strijbosch and Dr Pieter Cornelis will explain how their three years of intensive scientific research on dark rides translate into practical implications. The presentation will include key components shaping the dark ride experience, including emotion, imagery, and narrative-related states such as narrative transportation, presence and flow.
Guest flow and future-proofing attractions
Delegates will learn how to shorten queues by effectively shifting attendance from busy days to quieter ones, enhancing the overall guest experience in Mastering Flow: Strategies for Capacity and Queue Management. They can also learn practical techniques and tools to balance crowd distribution and maximise operational efficiency. Panellists include Michael Höfig from Movie Park Germany, David Jungmann of accesso, Neil Wilson from Universal Verification Ltd, and Egbert de Jong of Walibi Holland.
Future-Proofing Attractions: Digital Transformation Exchange is presented by ReWork’s Sarah Bagg. This will allow attendees to come together to explore the timely topic of digital transformation. The goal is for participants to gain fresh perspectives and innovative ideas, as well as practical solutions they can implement in their work.
Landscaping, a crucial element often overshadowed by rides, attractions and other elements in a leisure park, is also on the agenda on Wednesday afternoon. How Green Landscaping Shapes Guest Experience, Brand Extension, and Climate Resilience will tackle sometimes controversial statements about landscaping and unlock new perspectives. The speakers are Cale Heit of FORREC, Carl Vergauwe from Studio Plopsa, Pieter van den Berk from Van den Berk Nurseries, and TDAC’s Bart Dohmen.
Tours and receptions
Wednesday afternoon also offers more ticketed EDUTours. These include Culture and Art—It’s all about Rembrandt, Amsterdam city experiences, and an F&B tour.
The IAAPA Foundation Charity Action is also scheduled for Wednesday afternoon. Attendees can bid on exclusive theme park experiences. All money raised will support the IAAPA Foundation Charity for Future Talent. IAAPA will match all contributions to this cause. The auction includes lots from Efteling, PortAventura World, Walibi Belgium, Parc Astérix, Holiday Park, Toverland, Blackgang Chine, and IAAPA EMEA.
The Zoo and Aquarium Reception, Middle East Reception, Supervisors and Team Leaders Reception, and Young Professionals Reception will all take place in the evening.
Thursday 26 September
Interesting sessions on Thursday morning at IAAPA Expo Europe 2024 include IAAPA Research and Investment Analysis: Do the Numbers Justify the Investment?
Based on robust IAAPA research, this session will help attendees navigate demographic and tourism statistics, avoiding common analytical pitfalls. It will dissect project success components from investment planning to operations, offering benchmark ranges for the entertainment, wildlife, and education/museums sectors. Speakers include Kelly Repass of IAAPA, Jos Klerx from Rabobank, Mark Wijman from AEDP, and Linda Zou of Merlin Entertainments.
This year’s Iconic Ride Spotlight session is about Symbolica at Efteling. The team behind this beloved attraction will talk about its creation, design, and operation. The panellists are Efteling’s Jaap den Bleker, Sander de Bruijn, Hein Oomen, and Stan Dingemans.
In the afternoon, Ashley Fletcher of Rollover Ltd, James Barlow of Rainbow Productions, Lennard Otto from Global Leisure & Entertainment, Terry Monkton of Simworx and Annabel Rochfort from Blacklist Experiences will present A Holistic Approach to LBE.
In the afternoon, ticketed events include an EDUTour to Artis Zoo, the Food and Beverage Reception, and the new Leisure and Holiday Parks Reception.
On Friday 27 September, the final day of IAAPA Expo Europe 2024, attendees can purchase tickets for an EDUTour of Toverland and the Tech Forum at the Breda University of Applied Sciences.
Meet the exhibitors at IAAPA Expo Europe 2024
Attendees at IAAPA Expo Europe 2024 will have the opportunity to meet suppliers from across the attractions industry. On the trade show floor, they can discover the latest products and services catering to a wide range of sectors.
501 Fun – booth #8370 & 8470
501 Fun, a global leader providing engaging and innovative social entertainment systems, will be at the Sega booth during the trade show. Here, the team will showcase its new new social replay product, in addition to a new game.
Social Replay is a game-changing package for darts systems designed to elevate the player experience. This cutting-edge device includes a camera that records and plays back exciting moments from the game, triggered by certain situations. After the session, a customised Social Replay Story is then sent straight to the guests’ phones.
Earlier this year, 501 Fun unveiled a new darts game, Battlefields. This latest release is expected to become a favourite with players worldwide. It tests players’ ability to defend and extend their territory in a fast-paced, dynamic contest.
Attendees can meet with Jonny Powell, CEO; Dan Wilson, CTO; Jamie Crawford, head of sales; Jolyon Head, head of strategy; Aleesha Jassi, head of marketing; and Nadia Christie, key account manager. Meetings can be booked via email.
7thSense – booth 8624
7thSense, the multi-award-winning media solutions specialist, will support Experience UK with technology displays at IAAPA Expo Europe 2024. Established in 2004, the firm specialises in pixel generation, processing and management by providing a toolkit of advanced products that enable storytellers worldwide to fulfil their vision. As a team, their dedication to performance and innovation allows them to push the limits of storytelling consistently.
Following last year’s opening of the world-famous Sphere Las Vegas, with its interior and exterior LED display panes powered by 7thSense technologies, 7thSense’s media serving tech will be on the show floor driving displays on the Experience UK stand.
Just a few of 7thSense’s recent technology installations include Chaos Karts (UK, UAE), Titanic Museum (Belfast), Museum of the Future (Dubai), The Formula 1 Exhibition (multiple locations), Puy du Fou (Les Epesses, France) SeaWorld Abu Dhabi, Parc du Futuroscope (Poitiers, France), New York Aquarium and The National WWII Museum (New Orleans, USA)
Matt Barton, chairperson and co-owner, and Andy Bates, senior technical sales engineer, will both be present. To arrange a meeting with 7thSense at the show, attendees can send an email.
Aardman – booth #8624
Aardman, the award-winning UK studio, will showcase its portfolio of interactive outdoor events. Working with partners around the world, the team uses the studios’ multi-award-winning characters and creative talent to bring unique storylines and experiences to life.
Encouraging audiences to enjoy the great outdoors, Aardman is rolling out interactive, app-based augmented reality and sculpture trails featuring popular family IP Shaun the Sheep and new kids’ favourite Lloyd of the Flies to attractions across the UK and Australasia. This follows the international success of the first Shaun the Sheep AR app, Hide & Sheep, and recent charity city-wide sculpture trails.
Aardman collaborates with Wild in Art to offer Find the Flock. This is a licensed trail package of decorated Shaun the Sheep sculptures, to venues and attractions.
Fun with the Flock enables partner venues and attractions to create Shaun the Sheep-themed augmented reality pathways. This draws tourists and encourages families and kids to explore with their favourite characters. Stratford Cross’s Royal Entomological Society Insect Garden attracts families and insect enthusiasts with the Lloyd of the Flies Bug Hunt app, allowing users to ‘shrink’ to fly size and experience the world through insect eyes. A Wallace & Gromit interactive AR trail experience: All Systems Go is also in production. .
The company will be at the Experience UK Pavilion during the show.
accesso – booth #12104
accesso Technology Group PLC, a leading technology provider for attractions worldwide, will bring the latest innovations to its suite of industry-leading and globally trusted solutions.
This year, accesso will showcase advancements in ticketing, point-of-sale, virtual queueing, and guest experience management, highlighting the powerful capabilities of accesso Freedom and accesso Horizon. These cloud-native solutions empower operators to unify operations, streamline transactions, and unlock new revenue streams. They also deliver a seamless and unforgettable guest experience.
This summer, accesso collaborated with the Philadelphia Museum of Art to enhance the visitor experience at the Mary Cassatt at Work exhibition. The museum uses accesso’s acclaimed LoQueue virtual queueing system to accommodate the enormous demand for entry to the exhibition. This means that visitors do not need to stand in long queues. Instead, they can explore the museum while waiting to see this important collection of works by the famed Pennsylvania-born artist.
The company also partnered with Powerscourt Estate and Gardens in Ireland, to create the Powerscourt Gardens audio tour app. This app aims to enhance visitor engagement and support the estate’s sustainability efforts.
To pre-schedule a meeting at IAAPA Expo Europe 2023, please contact the team via email.
ART Engineering – booth #11005
ART Engineering, an amusement ride manufacturer that develops roller coasters, dark rides, carousels, water rides and more, will present its latest innovations and projects from this year.
This includes installing four Wild Swings at Tripsdrill, Futuroscope, Family Park and Majaland Gdansk. Additionally, the company completed a family roller coaster at Traumland auf der Bärenhöhle and retrofit projects at Drayton Manor and Nigloland. Here, the team built a new coaster train for a former stand-up coaster and revitalised the monorail.
See also: Wild Swing: thrills for the whole family
New projects and products are also on the horizon. For example, ART Engineering recently revealed that its new Family Spike Launch Coaster will open at Potts Park in Minden, Germany, in 2025. To find out more, attendees can meet the team at IAAPA Expo Europe. They will be on hand to answer any questions and also discuss how the company’s solutions can meet their needs.
Owners Oliver Pierling and Georg Behringer will be in attendance, as will Sascha Budde from the sales team. Meetings can be booked via email.
Attractions.io – booth #8551
Attractions.io, a leading creator of mobile visitor apps, will offer attendees a blend of insightful discussions, exclusive research, and opportunities to unwind.
For operators interested in launching a mobile app for their attraction, the Attractions.io team will provide personalised insights and guidance. They will explain how a mobile-first approach can help attractions increase second-gate spend and F&B order values, drive repeat engagement and loyalty, and reach their sustainability goals by eliminating paper maps, tickets, and passes.
Attractions.io, in partnership with Cinchio Solutions, is also releasing an independent research report during the show that delves into the future of technology in attractions. Featuring insights from over 1,000 guests in the US and Europe, as well as 200 operators, the report highlights the gaps between guest expectations and operator plans for digital investments. It explores how operators can address them over the coming months.
The company’s annual hAPPy Hour takes place on Tuesday afternoon. Before heading to the opening reception, this is a chance to relax with fellow attendees and enjoy two exclusive beverages—Attractions.io’s Wayfinder Weizen and Virtual Brewing IPA.
To book an appointment, contact the team via email.
BattleKart – booth #8602
BattleKart, which combines physical driving with dynamic AR projection mapping, will also be exhibited at IAAPA Expo Europe 2024. With a patented localisation system and advanced game management software, the karts interact in real-time with both projected scenery and other players. This allows for unique, life-sized video game fun for everybody.
Earlier this year, BattleKart, announced the opening of BattleKart Dubai, marking the firm’s 31st location. BattleKart Dubai is located in a newly built venue in Dubai Investment Park 2 near the city centre and provides an unparalleled gaming and karting experience.
The company also recently launched its new BattleColor game mode. The environment and mood now have a Disco theme. This means the track can become a massive dance floor where players light up as many squares as possible to win the game.
Beckhoff Automation – booth #11023
Beckhoff Automation will demonstrate its PC-based control technology and automation software for the entertainment and leisure industries at the show.
Whether it’s a subproject, a series product for entertainment functions, complex theatrical machinery, or a complete theme park, PC-based control from Beckhoff offers reliable, industry-proven technology to help tackle a wide range of creative challenges.
Using a variety of interfaces and communication standards, sceneries can be perfectly illuminated on a fully automatic basis, LED walls can be controlled with pixel precision, or video animations can be moved with the hovering movers of Beckhoff’s XPlanar drive system.
Projects implemented globally in the entertainment industry using Beckhoff technology prove that PC-based control is ideally suited to an industry that strives to surpass itself, or the competition, constantly, to offer new attractions. For example, the company’s technology is being used backstage in Hollywood by Rigging in Motion, a firm that specialises in the automation of stage technology.
It also supports the synchronised movement of the 1,216 glossy, copper-plated aluminium raindrops that form the Kinetic Rain sculpture at Singapore’s Changi Airport. The challenge of moving 1,216 servo axes synchronously was solved using EtherCAT, TwinCAT, and compact Servo Drives in Bus Terminal format.
Balich Wonder Studio
Simone Merico of Balich Wonder Studio, a global entertainment group that creates award-winning ceremonies, brand experiences, immersive shows, and destination experiences, will also attend the show.
Balich Wonder Studio recently partnered with Fondazione Arena di Verona to present an immersive concert with three-dimensional projections to celebrate Antonio Vivaldi‘s iconic Four Seasons, coinciding with the composer’s masterpiece’s 300th anniversary. The show celebrated the music with Fondazione Arena di Verona and state-of-the-art technology from Balich Wonder Studio.
Other notable projects include last year’s family immersive Disney: The Castle festival in Riyadh, Saudi Arabia. This was presented by The General Entertainment Authority/Sela Company and produced by Balich Wonder Studio.
Earlier this year, Gianmaria Serra, co-founder and group executive president at Balich Wonder Studio and director of the Destination Experience Unit, spoke to blooloop about some of the significant developments that have shaped the company’s trajectory.
Capturelife
Capturelife will be on the ground at IAAPA Expo Europe as the souvenir photo partner for the conference. Attendees can experience the Capturelife platform firsthand by getting their photos taken by one of Capturelife’s official photographers throughout the show. They can also view their pictures within the official IAAPA Expo mobile app, IAAPA Connect+.
See also: Capturing memorable moments at IAAPA Expo 2023
While photos are free for attendees at the expo, the Capturelife platform helps attractions create, manage, and enhance souvenir photo sales. This includes new features like automated background removal and enhanced on-site sales tools. There is also additional functionality for multi-size automatic printing, post-visit marketing, and e-commerce sales.
From the company’s space next to the Registration Counter at Entrance F, the team will be on hand to explain how attractions across Europe and beyond leverage the Capturelife platform to increase revenue while enhancing the guest experience for souvenir photos. Meetings can also be booked via email with Alex Pudney, managing director.
Clip ‘n Climb – booth #12831
Clip ‘n Climb, an international leader in the fun climbing market, and sister company Fun Spot, will also exhibit at IAAPA Expo Europe 2024. Attendees can connect with the dedicated sales team, who bring over 50 years of leisure industry experience, including extensive expertise in managing active entertainment centres, making them true experts in their field.
The team will present the latest offerings from Clip ‘n Climb and Fun Spot. They will also explain the next steps in launching a new active entertainment venture. As a leader in fun climbing, Clip ‘n Climb is a proven, profitable, and growing global brand, offering savvy investors an exciting commercial opportunity. Meanwhile, Fun Spot is the one-stop shop solution for indoor leisure facilities. It provides everything operators need to open and manage a profitable leisure centre.
This summer, Clip ‘n Climb created custom climbing walls for shoppers in London and Birmingham in partnership with Selfridges, one of the UK’s leading luxury department stores, to commemorate its 100-year legacy of sporting spectacle. The firm also recently launched Artifact, the latest addition to its catalogue of fun climbing challenges. This visually appealing and accessible addition offers four climbing lines of varying difficulty.
Meetings can be booked by email ahead of the show.
Convious – booth #8143
Convious, a leading eCommerce platform for the leisure industry, will launch its new innovation, Convious AI, at IAAPA Expo Europe 2024.
This is a revolutionary online concierge that integrates with WhatsApp, websites, and other channels to enable visitors to buy attraction tickets using text-based conversations. The technology is currently undergoing beta testing and will premiere at the trade show. This advanced chatbot enhances the guest experience by making ticket purchasing more accessible and convenient, leading to increased conversion rates.
AI-powered WhatsApp and web chats provide round-the-clock support for ticket purchases, amendments, reissues, and other customer service needs. This innovation streamlines the purchasing process and eliminates the need for additional apps. It also creates opportunities for personalised engagement.
The chat feature can be used to upsell and cross-sell other services. For example, restaurant bookings and bike and clothing rentals. It can also offer personalised pricing or seasonal discounts that boost customer visits. The chatbot can answer frequently asked inquiries, improving the customer experience and freeing up employees for other tasks. It supports multiple languages and caters to a global customer base.
Visitors at the Convious booth will be the first to see the Convious AI chatbot in action. The demonstration will allow industry professionals to interact with the chatbot, test its features, and discuss how it may be used at their attractions.
DOF Robotics – booth #12516
DOF Robotics, a producer of dynamic simulation platforms, will showcase products including the Hurricane 360 VR which has a new theme.
In addition, the DOF Robotics team will present AIQ, the company’s new queue management machine. AI-powered queue management photo machine AIQ creates interactive and engaging user experiences. It lets users shoot images with AI-powered themes and edit them live. The machine prints and digitalises customised images instantly. This makes it ideal for events like trade exhibitions where engagement and rapid gratification are key.
By developing new technologies and creating memorable experiences, DOF Robotics continues to raise the bar in the visitor attractions industry. Last year, blooloop spoke to Baydaliev to learn more about the company’s mission to create unforgettable experiences and some of its upcoming developments.
The company recently won the IAAPA Brass Ring Best Exhibit Award at IAAPA Expo Asia 2024. It was also recognised with the International Manufacturer Award 2024 at the 25th IAAPI Amusement Expo in Mumbai.
Embed – booth #11320
Embed, a leading worldwide supplier of point-of-sale and revenue management systems, will present its advanced technologies, including its mobile wallet, smartTOUCH+, KIOSK+, game cards, RFID wearables, and more, at IAAPA Expo Europe 2024.
The company’s Mobile Wallet 2022-2023 metric results from its customers show a 5x increase in average reload value compared to cash and credit card. 60% of reloads happen before guests arrive at the FEC. With STATS, powered by Amazon Web Services, operators have real-time visibility to their FEC data, such as game performance, revenue prediction based on retro data, inventory, and even manpower allocation.
See also: The results of Embed’s Mobile Wallet: creating new opportunities for FECs
Known for its tech partnership with Apple, Google, and Amazon Web Services, the solutions provider will exhibit its system’s reliability at the show – from its solutions to its payment processing gateway.
Embed is also raising awareness of the revenue loss caused by paying published rates instead of effective rates. The firm helped a customer save US $56,000 a year by helping the business transition to another payment gateway provider.
Attendees can discover the supercharged smartTOUCH+, with 512 MB DDR3 RAM, faster 528 Mhz processing power, supersized 4 GB storage, a super signal at 23 dBm, and data transmission at 2.4 and 5 Ghz; the game-changing space-saver KIOSK+; game cards; RFID wearables; and more.
ETF Ride Systems – booth #10625
ETF Ride Systems, a leading ride designer and manufacturer, will launch the Dynamic Mover during the trade show. Since introducing the first trackless ride decades ago, ETF has set the standard for versatility, reliability, and technological advancement in the attractions industry.
The Dynamic Mover represents the next generation of movement freedom and performance. It is designed to push the boundaries of what’s possible in modern attractions.
Founder Ruud Koppens, who retired on 1 July 2024, led the creation of the high-end trackless vehicle.
The new Dynamic Mover features omnidirectional movement, wireless navigation, enhanced performance with higher maximum speeds and faster rotations, sustainable power, and versatile capacity. These enhancements make the Dynamic Mover a game-changing addition, offering an innovative ride experience and tangible benefits in terms of operational efficiency, sustainability, and guest satisfaction.
ETF Ride Systems also recently celebrated 25 years in the attractions industry and announced US and European projects.
Frontgrid
Frontgrid, an expert in adventure leisure and virtual reality attractions and the creator of ParadropVR, the world’s first under-canopy flying experience, will be attending. The team can discuss its new range of sensational flying experiences, launched earlier this year at SEA Expo.
The company, which has been in the market since 2017 and now has installations in 15 countries around the world and counting, is on a mission to give flight to the spirit of adventure, enabling people to explore in a way that they have never been able to before and taking location-based flying to new heights.
To book a meeting with CEO Matt Wells, click here.
Greenspan Projects – booth #8686
Greenspan Projects Ltd., a creative design and build specialist, will show its Puttify and Greenspan models at IAAPA Expo Europe 2024. The team will also be able to talk about recent projects. For example, Homestead Adventure Park, Stonebridge Adventure Golf, King Pins Mini Golf, and The Heritage Private School play.
Attendees can meet Rod Morton, CEO; John Whitehead, project consultant; Garth Elkins, business development UK; Andriani Vladimirou, business development EMEA; Nathaly Riaño-Gómez, business development US; Shannon Traynor, marketing and events coordinator; and Mat Hall and Anthony Lovell from Puttify. Meetings can be booked by email.
Earlier this year, Greenspan Projects Ltd. shared details of its Las Vegas-themed mini golf course for Austin’s Park in Texas, US. Putt Vegas Mini Golf features 12 holes representing famous buildings and landmarks, such as the Sphere and The Sphinx. It also has quirky props, dramatic lighting, and digital scoring.
Holovis – booth #8729
Holovis, a leading experience designer, will present its innovative 360Golf product at IAAPA Europe Expo 2024. This marks its expansion into the family entertainment and social gaming markets.
360Golf reinvents mini-golf by integrating seamless tracking and stroke-counting technology into the golf balls. Guests can register their teams at self-service kiosks and receive golf balls assigned to each player. Once on the course, sensors recognise who’s playing, and the advanced ball technology automatically tracks each player’s strokes. The course is also designed with added excitement through “SuperShot” bonuses, penalties, and other challenges.
The 360Golf experience is now available at two Level X sites in the UK and on Norwegian Cruise Line’s latest ships. Each location is monitored in real time using Holovis’ DeepSmarts data analytics system. This gives operators access to key metrics such as player volumes, game lengths, high scores, and course usage, as well as maintenance reminders and equipment health status.
Holovis is also preparing to launch two of its largest courses to date as part of a series of 11 installations set to open at an undisclosed location later this year. The company promises that these new designs will offer unprecedented ambition and scale in the mini-golf world.
Click here to book a meeting at the show. Team members in attendance include Dean Wright, head of creative, Matt Dobbs, head of business development for 360Golf, and marketing manager Ben Fry.
Intamin – booth #12504
Intamin, a creator of record-breaking amusement rides, is sharing some exciting developments from 2024. This includes the launch of Catapult Falls at SeaWorld San Antonio, the first flume ride worldwide featuring a booster launch and the steepest flume drop at 53 degrees, and the new Gyro Swing, Swingi, at Linnanmäki in Finland.
Significant enhancements were also made to the new Hot Racer, Mahuka at Walibi Rhône-Alpes. This has a refined chassis for improved ride comfort and track fit. Carbon fibre lap bars contribute to a lighter train and lower centre of gravity, ensuring an even smoother ride experience. Plus, in July, Drayton Manor introduced Gold Rush, an innovative Family Launch Coaster with a multi-experience layout configuration.
Meetings with the sales team can be booked via email.
Jora Vision – booth #12416
Jora Vision, a leading design and production company, will host three reveal events at its booth during the show. On 24 September at 2 pm, Jora Vision will present the upcoming Enchanted Greenhouse dark ride in Six Flags Qiddiya. Together with partners Alterface, ETF Ride Systems and a spokesperson from the Six Flags park, the team will unveil something special.
Later the same day, at 4 pm, the new Dutch theme park Bommelwereld will take centre stage. Together with all ride suppliers, Jora Vision will reveal all upcoming attractions this indoor theme park will boast.
On Wednesday 25 September, Jora Vision will present the Smurf dark ride in Holiday Park. Together with Plopsa and LifeFormations, the firm will share new details on the dark ride. It is rumoured that an esteemed guest from the world of the blue creatures will visit the booth.
Click here to book a meeting with the team.
Lagotronics – booth #11213
Lagotronics Projects, the media-based attractions specialist, will unveil the world’s first Gameplay Theater, scheduled to open in 2025. A press conference detailing this will be held on Tuesday 24 September, from 11:40 a.m. to 12:05 p.m.
The highlight of the firm’s booth will be a large LED display that is fully interactive with its trigger devices. This way, visitors can discover firsthand how Lagotronics technology can transform any space into an engaging, dynamic environment.
Recent projects include Dino Mission, a new interactive walkthrough at Adventure Valley Durbuy that opened its doors this August. The team has also been involved in constructing the world’s first Ferrari esports arena at Ferrari World in Abu Dhabi, managing the technical aspects of the arena’s audiovisual and lighting installations. The arena features fully programmable lighting systems and several high-resolution LED walls. There is also an impressive 63-meter-long ribbon LED wall that wraps around the exterior.
Earlier this year, Lagotronics Projects also revealed details of its collaboration with The Chocolate Factory in the Netherlands.
Since IAAPA Expo Europe 2024 is in the company’s home country, the booth will host a full team of directors, sales representatives, technical experts, and project managers, all eager to explore the latest industry trends and connect with clients. CEO Mark Beumers, along with sales representatives Tom Bouwens, Michael Thiesen, and Ralph Holzapfel, will be at the booth to answer all the questions.
Meetings with the team can be booked by email.
Lamberink Ferris Wheels – booth #11505
Lamberink Ferris Wheels is a leading specialist in the manufacturing, renting, and refurbishing of Ferris wheels. Family-owned for over 30 years, it creates and maintains iconic wheel attractions around the world.
The team will highlight its Ferris wheels at IAAPA Expo Europe 2024, including the RL33 and RL33 De Luxe with enclosed gondolas as well as the RL43 (which can be assembled on three semi-trailers) and the RL46 with enclosed gondolas.
Taking a custom approach to every project, Lamberink Ferris Wheels offers a variety of solutions to fit the needs of any client, event or space. A dedication to safety is at the core of each installation. With Lamberink’s unique design, wheels can be assembled and disassembled efficiently, making them the perfect travelling model. Lamberink Ferris Wheels can also be purchased as permanent installations.
Attendees can book meetings with Jan Lamberink, Kokkie Kroon, Julisa Lamberink, Sebastiaan Lamberink, and Whitney Lamberink by phone at +31 596 566 319.
LCI Productions – booth #8624
LCI Productions, a leading multimedia show design and production company, will exhibit at the UK Experience booth. Here, it has crafted a dynamic projection mapping experience that will animate a 3D sculpture of Aardman’s Shaun the Sheep, provided by Wild in Art.
The animation, developed by LCI’s talented team of character artists and animators, will be overlaid with Union Jack textures. This offers a uniquely British experience that blends creative storytelling with cutting-edge technology. It will be facilitated by three DWU1100-GS Christie projectors. In addition, content is powered by a 7thSense Media Server, showcasing the best of UK technology.
Last year, LCI Productions worked on a water-based projection display in celebration of the 60th anniversary of Doctor Who.
Meetings can be booked by email with Rob Paul, design director.
Mack Animation – booth 10112
Mack Animation, a leading animation studio for films and high-quality media productions for theme parks & amusement parks, will present from the same booth as Mack Rides during the show.
The team recently completed work on the It’s Africa flying theatre film for Brogent Technologies. It was the first to use Mack Animation’s new ultra-high-resolution camera technology to produce at 10k or more. Currently, the team is also producing another flying theatre film with the same high-resolution technology. In addition, it is in pre-production for future films coming in the next years.
One significant project for Mack Animations is the animated feature film with the Europa-Park mascots Ed and Edda. This will be released in the summer of 2025.
Attendees can book a meeting with Lars Goldenborgen, business development and producer, by email.
Martin & Vleminckx – booth #10035
Martin & Vleminckx, a leader in the design, manufacture, fabrication, and installation of thrilling attractions, invites participants to explore cutting-edge attractions that have inspired trade show attendees from around the globe.
This includes the revolutionary Unicoaster, the awe-inspiring Skyblazer, the gravity-defying Polercoaster, the adrenaline-pumping G-Storm, and the unique Thrillwheel. Renowned for its collection of thrill rides, Martin & Vleminckx offers amusement parks and tourist destinations attractions that keep guests coming back for more.
Earlier this summer, Martin & Vleminckx celebrated the 10th anniversary of the Time Traveller coaster at Hot Go Park in Fushun, China. It also recently shared details of its restoration project on the wooden roller coaster at Playland at the Pacific National Exhibition (PNE) in Canada.
Martin & Vleminckx encourages attendees to engage with the team, ask questions, and see how the company’s attractions can elevate their venue. Meetings can be booked ahead of time by email.
Mobaro – booth #8448
Mobaro, a provider of online maintenance and safety solutions, is celebrating its 10th anniversary while showcasing its latest innovations at IAAPA Expo Europe 2024.
Over the past decade, Mobaro has become an indispensable partner for more than 300 theme parks, waterparks, zoos, aquariums, and other visitor attractions worldwide. The company’s software helps teams streamline processes, enhance safety and improve efficiency.
Earlier this year, Mobaro shared details of its successful implementation at Folly Farm in South Wales. The solution has transformed how safety procedures, maintenance, and operational management are addressed. Mobaro has been successfully implemented at numerous UK attractions, and Folly Farm’s digital adoption began in 2018.
Booth visitors can expect to see enhanced collaborative tools, such as powerful additions for ride-optimised operations and cutting-edge data analytics tools for maintenance management, to name a few of the many new features and improvements.
No Mobaro booth would be complete without the company’s Mobeero beer. After exploring the expo, visitors can stop by the Mobaro stand to enjoy a brew and discuss industry trends with the team.
Park Playground – booth #8947
The Park Playground, a unique VR franchise, will be at the show to introduce Carnival Showdown, a brand-new competitive multiplayer VR experience, to attendees and discuss the company’s latest news announcements, including its recent expansion with its newest franchise venue opening in Porto, Portugal, and further venues opening across Europe this year.
Visitors will have the opportunity to demo Carnival Showdown. This multiplayer VR experience brings to life all the fun and familiarity of amusement park games in a series of immersive mini-games. Designed for families and audiences of all ages, the games will test players’ aim, reaction speeds and more.
The team will also be on hand to discuss the company’s turnkey solution, The Park VR System. First introduced at last year’s IAAPA Expo Europe, the system, since adopted by Center Parcs Germany, allows any leisure location to quickly and easily integrate The Park’s fully mobile, free-roam VR experiences into its own entertainment portfolio.
Earlier this year, The Park Playground launched ‘The Park VR Tournament’, a customisable experience for team-building events and group visits. Blooloop also recently caught up with Peter Vindevogel, CEO of The Park Playground, to hear his insights into what makes a truly successful VR experience.
P&P Projects – booth #10410
P&P Projects, a provider of turnkey design-build services for themed entertainment & leisure experiences, will return to IAAPA Expo Europe on the company’s home front in Amsterdam.
The company has enjoyed a successful year since last year’s expo in Vienna, where it won first place in the 36-54 square meters category in the Brass Ring Best Exhibit awards. The team recently completed Doloris’ Anoma Maze in Utrecht, the Netherlands. P&P Projects was responsible for this immersive art maze’s creative development and overall production. This included show sets, interiors, scenery-theming elements, AVL, and special effects.
Furthermore, the P&P Projects team has continued bringing to life world-renowned IPs. These materialise in a selection of large projects in partnership with market leaders in the United States. Moreover, P&P Projects’ long-term collaborative partnership with Grupo Vidanta is flourishing into a string of unique themed entertainment concepts.
This year, P&P Projects celebrates its 35th anniversary. The company promises a variety of announcements, one of which is a brand-new production facility expanding its capacity.
During IAAPA Expo Europe 2024, on Tuesday 24 September at 10:20 a.m., the P&P team will hold a press conference at the company booth to reveal a brand new product. With so many developments in the recent past and on the horizon, the company says it is looking forward to connecting with industry colleagues, partners and attendees at the trade show.
Meetings with the P&P Projects team can be booked here.
Purematic – booth #8140
purematic, a provider of visitor management and evaluation software solutions for the attractions industry, is inviting attendees to learn more about the possibilities for their park or test the live waiting times at one of their attractions directly for three months at the price of only 1 Euro.
The company is a leading provider in the calculation of live waiting times, visitor analyses, and guidance in theme parks. With customised technologies, purematic supports amusement parks in optimising processes and gaining valuable data. In addition to classic visitor guidance, the system can also be used to implement targeted energy-saving measures easily. Customers include Europa Park, Rulantica, Djurs Sommerland, Liseberg, Fort Fun, and more.
Michael Post, CEO, will be in attendance, and meetings can be booked by email.
RemarkaBall – booth #12500
Now that Jora Vision has launched its social entertainment product suite as a standalone brand, its interactive mini golf RemarkaBall will have a booth of its own at IAAPA Expo Europe 2024.
One of the brand’s tech-infused skill games and an electrifying mini golf hole will be at the booth, ready for play. Operators interested in the game’s flow can test the lightning-fast registration process with an RFID wristband or automatic high score screen.
Click here to book a meeting with one of the mini golf consultants.
Reverchon – booth #12032
Reverchon, a leading roller coaster and water ride manufacturer, will showcase the brand-new Spinning Coaster Stall Turn Power, which has just been launched in the US.
This innovative version offers a Power Lift option, allowing an acceleration to reach an eight-meter-per-second speed on the lift. The layout has been redesigned according to the latest EN13814 standards with calculations based on five million cycles. This new attraction is designed to offer unique sensations for Spinning Coaster enthusiasts.
Creativity is the key word for this year and 2025, as the company’s research and development department is continuously committed to creating new attractions, both for existing rides and prototypes. Reverchon upholds a family-oriented vision in the creation of its attraction.
For its SAMC branch, 2024 marks the 20th anniversary of its partnership with Parc Astérix and Disneyland Paris. SAMC specialises in the maintenance of all types of attractions. It also provides several specific services, such as technical solutions, maintenance, development, and rehabilitation. SAMC is currently creating prototypes for a confidential project, and more information will be available in the following months.
Reverchon’s CEO, Nicolas Reverchon, will be present at the booth. Meetings can be booked via email.
ROLLER – booth #5144
ROLLER, the ticketing, CRM, and POS specialist, will showcase key industry benchmark and trend data and an innovative online checkout demo tool, as well as its new Analytics product, built in collaboration with Google Cloud Big Query.
Earlier this year, ROLLER announced that the platform has surpassed $10bn in total transactions since its launch. This significant achievement demonstrates the platform’s robustness, as it now serves over 1,700 clients in more than 30 countries.
A diverse team from ROLLER, including industry experts like Luke Finn, CEO; Rich Steers, CPO; Brett Sheridan, ex-CMO of iFly; Greg Spittle, founder of Active8; and Alyse Sklover, ex-IAAPA, alongside members from sales, customer success, and training and implementation, will be attending IAAPA Expo Europe 2024.
Attendees can book meetings here.
Rocky Mountain Construction – booth #8016
Rocky Mountain Construction (RMC), a world-leading roller coaster manufacturer, will also exhibit at the event in Amsterdam.
The team will share current and recent projects and can speak to attendees about their future coaster needs.
Earlier this year, the company shared how its services can help attractions extend the life of their coasters and increase ROI. It offers a one-stop shop for services which supplement in-house and local availability. This user-friendly approach aims to help parks of any size operate efficiently. Services include accelerometer testing, feasibility studies, track surveys, structural analysis and inspection, ride inspection, bolt tightening, installation, ride removal, expedited onsite labour, and ride consultation or troubleshooting.
To book a meeting, please click here.
Semnox Solutions – booth #8570
Semnox Solutions, a technology provider for the entertainment and amusement industry, will present its range of innovative solutions, including the Klassic Kiosk, complete with a 22-inch touch screen and theming control to match attractions’ branding, the Kompact Kiosk, with its lower footprint and price, and the IAAPA Brass Ring Award-winning Klaimprize Kiosk, which can be integrated with the inventory and redemptions module.
Other products on show will include the Parafait Beam Reader, featuring a 3.5″ colourful display, animations, and multilingual support; the water-resistant XTER Reader; the 3-in-1 XCESS Reader, which supports and accepts RFID, barcode, and fingerprint; the Lumin Reader with multi-language support and a range of audio options with a user-friendly interface; and the LuminOS Reader, a Linux-based reader that allows multi-gameplay features with a 4.5” screen and dual frequency support.
Attendees can also discover the firm’s POS Machine, an all-in-one POS system that weaves all sales into a single channel, and the Tablet Waiver, a secure, contactless, and cloud-enabled digital waiver management system that offers seamless integration.
In addition, the company’s portfolio features the Radian Wristband, an innovative time-keeping wristband to automate the venue’s time-defined activities, and Kwick Fun, a game deduction mobile application designed for amusement venues.
Kiran Karanki, CEO; Umesh Prabhu, director; Ashish KS, business head for parks; and Vinayaka Kamath, business head for Europe, will all be present. Meetings can be booked here.
Shuffly – booth #8922
Shuffly is a leading creator of shuffleboards for the leisure and entertainment industry. The Netherlands-based team is passionate about creating innovative social entertainment experiences that unite people. Since its founding in 2013, Shuffly has quickly become the go-to manufacturer for premium shuffleboards in Europe. It has installed over 150 boards across Europe and North America for a wide range of clients.
Game Volt, the product division of CONDUCTR, the UK-based innovation studio, will showcase its Supercharged Shuffleboard alongside fabricator Shuffly at booth #8922. This product gives the traditional game a technological twist by integrating advanced technology, including automated scoring, multiple game modes, and regular content updates.
This blend of tradition and technology has proven incredibly popular, with Game Volt recently becoming the largest tech-powered shuffleboard provider globally. It celebrated its 75th installation this month, and over 3 million pucks have been thrown across Supercharged Shuffle installations worldwide.
This milestone reflects the rise of competitive socialising destinations, which are transforming how people interact and spend their leisure time. Game Volt will be on hand to talk to operators about how they can harness this lucrative business model to increase footfall, dwell time, and secondary spending on F&B products at their venues.
Attendees can book meetings with the Game Volt team here, including Matt Daly, partnerships manager; Peter Cliff, CEO; Jos van der Steen, COO; and Dan Wright, marketing executive.
Simtec Systems – booth #11227
Simtec Systems, a leader in motion simulation, presents the FUNRIDE motion-based attractions family, interactive dark rides, and the HEXaFLITE and HEXaFLITEmini.
The FUNRIDE OCS TR (On Track) is a special FUNRIDE version. The motion system is mounted on a platform that allows it to move through or into a dome theatre. The combination of 2D or 3D images, motion impressions, and additional special effects such as rain, heat, wind, scent, and seat vibration takes the guest on an unbelievable journey.
Meanwhile, Simtec’s engineers developed the HEXaFLITEmini to meet the needs of customers with limited space for a flying theatre. They developed it especially for low ceiling heights of approximately six metres. The system is available with an electric or hydraulic 6 DOF motion system. It is ideal for venues such as FECs, museums and cruise ships.
The first HEXaFLITEmini will be part of a major visitor attraction in Malta. Sarner International Ltd and Mercury Towers by Zaha Hadid Architects will bring Malta’s history and beauty to life in a unique new attraction that combines the HEXaFLITEmini flying theatre ride with a dark walk exhibition.
Last year, Simtec Systems also announced the expansion of the Simtec Manufactory at its headquarters in Braunschweig, Germany.
Attendees can meet Andreas Stickel, CEO; Timo Hoeppner, bid management; and Eckart Schulz, consulting, and can book meetings via email.
Simworx – booth #11113
Simworx, the dynamic media attractions specialist, will continue to market its AGV dark ride and Pegasus Flying Theatre. The team will also discuss the firm’s work on the C360 stadium pods.
The company opened the Barbie Ultimate Road Trip this summer, in partnership with IP2 Entertainment, at Mission: Play! By Mattel at The Galleria Al Maryah Island in Abu Dhabi. It also looks forward to numerous upcoming project installations, including a Pegasus Flying Theatre, to a development in Istanbul.
The team also looks forward to installing a custom-project-designed VR attraction in Pigeon Forge, Tennessee, and Branson, Missouri. This attraction will feature a narrative-driven experience with a pre-show elevator simulator, motion seats, VR elements, and special effects.
Katie Baker, digital content producer; Matt Clarkson, lead creative; Terry Monkton, CEO; Claire Monkton, sales and marketing coordinator; and Ralf Schipper, business development director, will be present. Meetings can be booked by email.
Smeetz – booth #8420
Smeetz, a provider of smart all-in-one ticketing software for leisure and cultural attractions, will also exhibit at IAAPA Expo Europe 2024. The focus will be on the new AI-powered solutions available across the Smeetz solution. The team will present a new product line, an end-to-end Chat agents solution that enables visitor attractions to build and configure their own chatbot agents, that are deployed across their website.
The possibilities are broad, as clients have the possibility to configure customer service-oriented agents, and sales-oriented agents.
The company recently announced a new multi-year partnership with the Swiss Museum of Transport in Lucerne. A sophisticated unified commerce platform that provides cutting-edge technology and extensive functionality replaces the museum’s former system.
Elsewhere, Smeetz has enetered the Belgian market with the rollout of five KoJump sites, a trampoline park franchise. The five Belgian sites launched over six weeks during the summer. An additional site in Paris, had already been operating for a couple of months, allowing the company to fully optimise and prepare before the broader launch.
Other recent projects include Peak Wildlife Park, in England, which will adopt the firm’s Unified Commerce solution, covering online, onsite sales as well as retail and f&b on-site. The Musée Miniature & Cinéma, a well-known cinema museum in Lyon, France, will also transition to the Unified Commerce solution.
At the booth, attendees can chat with Alexandre Martin, CEO; Liza Tripet, CRO; Nick Fenton, UK sales director; Sarina Erni, sales director DACH; Jean-Marc Tillé, country manager France & Belgium; and Jorge Lopes, strategic sales manager. Meetings can be booked here.
ThisPlays – booth #8162
ThisPlays International, a leading provider of photo booth products, will be attending IAAPA Expo Europe for the sixth year in a row. This follows a period of massive growth for the Holland-based company, which now has over 250 machines running all over Europe in various zoos and attractions. The company works with Disney, Merlin Entertainments, Parques Reunidos, Compagnie des Alpes, and more.
The company’s model is 100% revenue share based. This means it invests, installs and maintains the photobooth. Meanwhile, the location only has to facilitate the space, and then shares the gross revenue. This means a brand new revenue stream and social media booster in one for attractions and zoos without having any capex, cost or risk. The average revenue per location is €61K, besides the unique photos being shared over and over again on social channels.
ThisPlays also offers a free trial period.
This year, it will present the ZooBooth as well as its model specifically designed for attractions and museums. Its innovations with AI-driven technology create a truly unique experience; one guest at a time. The ZooBooth for example is using AI for an even more authentic experience. This is key for these locations whereas attractions are more focused on vibrant content full of special features like filters, morphing and other highly sharable content.
All the booths have one thing in common; a 100% custom build, on screen experience and unique final photo product. From its cabin build to the look and feel and from the content to its final photo souvenirs, everything is custom within ThisPlays. It offers a hassle-free operational model, handling everything from design and construction through to maintenance and retheming.
Triotech – booth #10331
Triotech, an award-winning creator of media-based attractions, will present its range of innovative attractions for amusement parks and FECs, and projects including SAGA City of Light at Puy du Fou Asia in Shanghai, Into The Deep at Six Flags Qiddiya City in Riyadh, and The Deep Explorer at Malta National Aquarium.
In addition, Triotech will showcase the SuperBlaster at the Bandai Namco Amusement booth, #8373. This is an interactive coin-op simulator suitable for all ages.
Recently, Triotech announced that it has reached 3,000 installations for its Typhoon coin-op simulator. The achievement, which fell on the 15th anniversary of the popular attraction’s debut, evidences Typhoon’s ongoing popularity with a broad range of audiences over several years.
To book a meeting with a member of the Triotech team, please click here.
Valo Motion – booth #12250
Valo Motion, a pioneer in combining interactive technology with physical activities, will bring its trio of crowd-pleasing mixed reality attractions to IAAPA Expo Europe 2024. For attendees, this is a chance to try ValoArena, ValoClimb, and ValoJump in person.
The team will present three exciting game releases for 2024, designed to advance Valo Motion’s mission to get people of all ages moving. This includes Photobomb, a fun photo challenge game for ValoArena. Competing to strike the most outrageous poses, players aim to score maximum points by being the most visible “star” in each snapshot.
Another new title is Climball Legends, an upgraded climbing game for ValoClimb. This is a
sequel to the viral sensation Climball, which received over 250 million social media views worldwide during its 2016 launch. Climball Legends enhances the original pinball-meets-air-hockey-meets-climbing concept with freeform hitting mechanics, challenging climbers to outmaneuver their opponents and score goals.
Last month, Valo Motion revealed a new mixed-reality game for the ValoJump attraction: Dunk It! This basketball-themed game provides an immersive experience for both small kids and young adults and turns players into slam-dunk superstars.
Valo Motion also recently shared details of its straightforward retrofitting solution. This enables trampoline parks and active indoor play areas to easily update their offering with the ValoJump Air interactive trampoline game platform.
To book a meeting with the team, click here.
Vivaticket – booth #10004
Vivaticket, a ticketing and access control solution provider, will be offereing live demos showing the potential of its ticketing system. Founded in 1999, Vivaticket now has offices in 21 countries and installations in 50 countries. It specialises in providing technological solutions and services that enhance the visitor attraction experience. The team worka with museums, cultural venues, theme parks, zoos, water parks, theatres, trade shows, sports venues and more.
This summer, Vivaticket announced the acquisition of Tecteltic On-line SL, a Spanish ticketing operator with an innovative cashless payment solution. Tecteltic, founded in 2013, owns the two brands Entradas a tu Alcance and Safety Global.
Earlier this year, the company also joined forces with Mashfrog Group to release Ticket Wallet. This is a completely customisable solution enabling sports teams to control venue access digitally. The two organisations have joined forces to promote new digitalisation opportunities in the sports market.
Attendees can book a meeting by email.
Zamperla – booth #10132
Zamperla, a leading ride manufacturer, will showcase its Integrated Rides. It will also highlight two exciting coaster projects set to debut in 2026, in Asia and in Europe.
Recent installations include Snoopy’s Tenderpaw Twister, a Zamperla Family Coaster 155, at Knott’s Berry Farm’s new Camp Snoopy world as well as Papa Wutz’s Achterbahn (Daddy Pig’s Roller Coaster), at the recently opened Peppa Pig Theme Park in Germany. Zamperla has also created Daddy Pig’s Roller Coasters for the Peppa Pig Theme Park in Florida, which debuted in 2022, and the new Peppa Pig Theme Park in Dallas.
The sales team will be present and available for meetings, including Marco Mazzucchi, sales manager UK – EU South; Charles De Bruyne, sales manager EU; Ludmila Goiciu, sales manager CIS; Marco Antoniazzi, sales manager MEA; and Adam Sandy, roller coaster sales and marketing director. To book a meeting, click here.
Zero Latency
The team from Zero Latency, a global leader in VR entertainment, will be walking the show floor at IAAPA Expo Europe 2024, catching up with partners, industry colleagues and establishing new connections.
Since opening the world’s first free-roam VR venue in 2015, Zero Latency is celebrating several exciting milestones. The company recently opened its 100th venue, which is in Paris. It has now entertained more than four million players worldwide.
Zero Latency’s VR new groundbreaking AAA title is called Space Marine VR: Defenders of Avarax. This will also be playable across the 100 venue network from 25 September 2024. Set in the Warhammer 40,000: Space Marine universe, Zero Latency uses immersive technology so that players embody a Space Marine, a merciless and incredibly powerful super-soldier in the most expansive and intricately detailed VR world ever conceived.
Zero Latency also recently revealed new flexible arena sizes for location-based entertainment centres.
To meet with Daniel Littlepage, chief growth officer; Alberto Marcos, venue development manager; or Nacho Alvarez, venue development manager, at the show, attendees can contact the team by email.
The post Top events, education sessions & exhibitors at IAAPA Expo Europe 2024 appeared first on Blooloop.