Mousetrappe, an award-winning media design and production company in Los Angeles, has consistently led the way in creating innovative digital content for the world’s top theme parks, museums, and immersive attractions. The company is now introducing a new three-tier service model to make its expertise available to a broader spectrum of clients, accommodating varying budgets and project sizes.
This strategic change enables Mousetrappe to effectively support small, mid-size, and large clients while maintaining its well-known dedication to storytelling and high technical standards.
For years, Mousetrappe has set the gold standard in media production within the themed entertainment and museum industries through its work in projection mapping, immersive media, and customised storytelling.
“We’ve built our reputation on delivering awe-inspiring, epic-scale experiences, and our clients recognize that,” says Daren Ulmer, founder and creative officer at Mousetrappe.
“But we also know that powerful storytelling isn’t just about scale. We’re expanding our services because we believe that same emotional impact—‘that gut punch’—can resonate in an intimate gallery or a small event space just as deeply as it does on a grand scale. Now we have even more solutions to deliver that Mousetrappe magic!”
The outcome is a tiered service model that delivers Mousetrappe’s hallmark quality and storytelling across media projects of any scale. This guarantees that every client taps into the full potential of the team’s craft, customised to their distinct requirements.
See also: Media innovation at Mousetrappe: 20 years of making experiences better
The three tiers
Mousetrappe’s new model features three distinct service levels: Signature, Premium, and Express. Each level is tailored to meet diverse client budgets and project requirements.
At the top of the model lies the Signature Tier, tailored for clients requiring the utmost creative and technical expertise. These projects typically have budgets ranging from $2.5 million to $6 million or more and include significant theme park clients, premium museum experiences, and large-scale international events.
Signature projects feature skilled specialists overseen by Mousetrappe’s in-house team, usually lasting between 6 and 24 months. The Signature Tier empowers clients to bring complex visions to life through a meticulous, detail-focused approach that utilises top-tier resources and in-house production.
The Premium Tier serves clients with moderate budgets ranging from $750K to $2.5M, such as mid-sized theme parks, regional museums, zoos, aquariums, immersive attractions, and brand centres. By focusing on quality and cost-efficiency, this tier enables Mousetrappe’s skilled team to create engaging media experiences that closely align with client objectives.
From initial concept to final production, Mousetrappe guarantees that every project adheres to the highest standards, effectively bringing client visions to life and captivating audiences. Premium Tier projects usually span 3 to 9 months, carefully balancing quality and cost to produce impactful media within established budgets and timeline constraints.
The Express Tier offers Mousetrappe’s services to clients with limited budgets or short deadlines, including cruise lines, resorts, art installations, and regional cultural attractions. With budget ranges of $150K to $750K, this tier delivers quick yet effective solutions while preserving Mousetrappe’s core creative, design and technical oversight. Small teams of adaptable generalists manage production within shorter timelines of 2 to 4 months.
The Express Tier meets the rising demand for efficient yet high-quality media solutions. It enables clients to accomplish their project objectives without needing large budgets or prolonged production periods.
Maintaining quality and value across tiers
Mousetrappe’s tiered service model ensures consistent value and quality in media production at all levels. No matter the budget, every project benefits from Mousetrappe’s creative skills and dedication to excellence. This comprehensive approach allows organisations of any size to obtain professional, engaging digital media content tailored to their requirements and resources.
With the launch of this new model, Mousetrappe is focusing on building partnerships, broadening its network of artists and technical collaborators, and enhancing its internal processes to cater to the varying needs of each tier.
“By broadening our network of talented partners, we can ensure we’re delivering tailored media solutions that align with each client’s vision,” says Stormie Miller, director of production. “This approach allows us to be flexible and responsive, which is essential in an industry where client needs and technologies are constantly evolving.”
The company is implementing targeted marketing campaigns to highlight the advantages of each service level, helping clients see how Mousetrappe can support them in achieving their objectives.
Expanding collaboration with design studios
Mousetrappe also aims to highlight its consistent role as a proactive partner and collaborator in media design. Working closely with leading design studios, the team helps clarify concepts and designs before production begins. This collaborative approach allows clients seeking integrated design and production services to understand better the time and costs involved in reaching their goals.
Mousetrappe is enhancing its influence through a dynamic three-tier service model and a strong partnership emphasis, enabling it to reach an increasingly diverse clientele and various industries. This strategy amplifies the effectiveness of Mousetrappe’s creative media services and reinforces its enduring legacy of excellence as it continues to “Build a Better Mousetrappe!“
Attendees at IAAPA Expo 2024, taking place in Orlando from 19 – 22 November, can meet the Mousetrappe team to discuss how they can work together.
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