Innovative Attraction Management (IAM), a provider of creative management services and strategic growth solutions for the entertainment and leisure sector, has announced the acquisition of Diggerland USA. This unique theme park allows guests to operate real construction equipment in a family-friendly setting. The acquisition represents a key milestone in IAM’s expansion strategy as it aims to continue delivering memorable experiences for visitors of all ages.
Diggerland USA, situated in West Berlin, New Jersey, provides a fun and interactive experience where visitors can operate diggers, backhoes, and other heavy machinery with guidance from skilled staff. Since it opened, the park has drawn families seeking an exciting and educational experience that is a little different from a typical theme park day out.
Supporting the park’s growth
By acquiring Diggerland USA, IAM will leverage its attraction management expertise to support the park’s growth while maintaining an engaging visitor experience. IAM intends to invest in the park’s infrastructure, launch innovative attractions, and enhance the guest experience with advanced technology and personalised service.
“We are thrilled to welcome Diggerland USA into the IAM family,” says James Harhi, CEO of Innovative Attraction Management. “Diggerland represents an incredible opportunity to expand our portfolio with a unique and niche offering in the family entertainment space. We are committed to preserving its fun and educational appeal while also bringing new, exciting elements to the park.
“This acquisition aligns perfectly with our vision of creating world-class experiences that inspire joy and wonder in visitors.”
Solomon Partners served as financial advisor to Diggerland.
In 2021, Diggerland USA added a water park. The Water Main features construction-themed splash pads, water slides, an aqua ball, a new shaded eating area, a café, and personal lockers for storage. Spacious shaded personal cabanas are also available for rental.
See also: Getting hands-on at Diggerland USA
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