RocketRez, the end-to-end cloud ticketing platform for tours and attractions, has announced a new partnership with Mount Washington Cog Railway, the world’s first mountain-climbing cog railway. This partnership seeks to enhance the railway’s ticketing system and broaden its upselling potential by leveraging advanced dynamic pricing and analytics.
The Mount Washington Cog Railway, renowned for its picturesque train rides to the highest peak in New England, aims to modernise its operations and improve the customer experience. With RocketRez’s all-in-one platform, the railway plans to implement advanced pricing strategies and upselling features, allowing it to better optimise ticket sales for different train car categories.
Addressing challenges
The RocketRez solution for Mount Washington Cog Railway includes dynamic pricing. This means the operator can bring in price banding based on ticket sales, enabling automatic pricing changes as train car availability decreases. It also creates opportunities for targeted upselling during the booking process, such as premium train car seats and optional donations.
Customer credit management tools allow for the import of existing customer credits as gift cards while continuously assessing outstanding credits. Additionally, operators will benefit from improved call centre integration, utilising RocketRez Relay chatbot technology to streamline customer inquiries effectively alongside a traditional call centre.
See also: Relay by RocketRez: seamless & personal guest communication
Additionally, the system provides partial refund options. Allowing cancellations as store credits increases flexibility for customers.
Minimising operational friction
Former systems at Mount Washington Cog Railway struggled with scalable access and upselling opportunities alongside a fragmented inventory management process. RocketRez’s all-in-one platform aims to address these challenges, minimising operational friction while improving customer satisfaction.
“We are excited to harness RocketRez’s technology to not only refine our ticketing process but also to elevate our guest services,” says Quinn Tule, director of IT at Mount Washington Cog Railway. “Their dynamic pricing and advanced analytics will enable us to better meet the needs of our customers and improve our operational efficiency.”
Sean Harvey, chief revenue officer at RocketRez, adds: “Our collaboration with Mount Washington Cog Railway will help create a more dynamic and guest-oriented experience. We are committed to helping them achieve significant gains in both revenue and customer satisfaction.”
RocketRez also recently announced a new collaboration with The Swim Club at The Elmont, a premier waterpark destination in El Paso, Texas. By introducing a comprehensive package of services, including dynamic pricing, cabana rentals, and daily passes, this partnership is expected to transform the waterpark’s ticketing system and improve the overall visitor experience.
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