Quantcast
Channel: Blooloop
Viewing all articles
Browse latest Browse all 2050

The world’s top immersive art experiences

$
0
0

Immersive art experiences are a burgeoning trend in the attractions industry, with groups such as Meow Wolf, Culturespaces and teamLab combining either art and technology or art and entertainment. Essentially, these immersive attractions display art in new ways, often digitally.

Some locations bring famous artworks to life, while others use digital projectors, holography, and virtual reality (AR). At some venues, visitors can enjoy secret passageways, interactive art, and installation rooms.

We take a look at the very best immersive art destinations – including Area15, Superblue, Wake the Tiger, and Frameless – in alphabetical order.

Area15, Las Vegas

area15

Area15, an experiential art and entertainment complex in Las Vegas, is a space for art installations, state-of-the-art technology, retail and F&B. The venue’s art experiences include a permanent gallery called Art Island that showcases artwork inspired by festivals and an ever-changing Japanese maple tree and canopy with more than 5,000 LED lights.

“It’s a cool space; it’s entertainment, it’s amusement,” said Area15 CEO Winston Fisher. “We are a storytelling company. It’s a word that you hear a lot, though only a few people actually do it with authenticity.”

“With Area15, at the end of the day, we’re building an imagination box,” added Fisher. “It’s a place of wonder, a place of excitement, where creativity is not scared to flourish. We don’t go for perfection, but for creativity of expression.”

Gallerie 360 Inside The Portal is an immersive audio and visual experience within Area15’s 360-degree projection mapped room, while Shogyo Mujo by Bart Kresa Studio and Joshua Harker is an interactive giant skull covered in 3D projection mapping. The Spine is a dynamic corridor featuring art installations and F&B. 

 

Wink World: Portals to the Infinite comes from Chris Wink, the co-founder of Blue Man Group. The art and entertainment project boasts six infinity mirror rooms, each featuring a production number with black light and dynamic stage effects, as well as the Aliume 3D Psychedelic Art Gallery.

Lionsgate’s John Wick Experience is inspired by the John Wick franchise, which has taken over $1 billion at the global box office. The films star Keanu Reeves and are directed by Chad Stahelski.

The immersive cinema and dining experience Fork n’ Film recreates dishes from classic movies and serves them at the exact moment they appear on screen. It also uses cutting edge visuals and surround sound to provide a fully immersive, multi-sensory environment.

“We set out to design something that has never been built before – a vast bunker to house the burgeoning experience economy,” said Michael Beneville, chief creative officer at Area15. “By creating and curating best-in-class experiences and partnering with immersive artists and makers at the vanguard of this movement, we have witnessed our vision come to life.”

The Las Vegas-based district, a collaborative venture between Fisher Brothers and creative agency Beneville Studios, is expanding by 20 acres. The anchor tenant will be Horror Unleashed, a brand-new, year-round horror entertainment attraction from Universal Destinations & Experiences, inspired by Halloween Horror Nights.

Fisher said the attraction is going to be “incredible and standout”. Universal’s Halloween Horror Nights, he told blooloop, is a “30-year concept that has incredible brand awareness… It’s edgy, it’s cool, it’s fun. It’s the right concept to be part of the Area15 district. It’s exciting.”

The new development will extend to over 450,000 square feet. This includes almost 110,000 square feet for Universal’s attraction as well as a range of flexible food and beverage and retail spaces from 1,000 to 60,000 square feet. In addition, a scrapped Boeing 747 airplane will be used as an event space, with more than 85,000 square feet dedicated to pop-ups and outdoor activities.

In early 2025, the attraction announced that its upcoming expansion is now 60% leased. The development is set to double the size of Area15’s current facility, and will include the Museum of Ice Cream, iFLY indoor skydiving, futuristic space experience Felix & Paul Studios’ Interstellar Arc, and more.

“The caliber of tenants joining us illustrates the scope and scale of the transformative vision we’re pioneering in Las Vegas,” said Fisher.

“These concepts represent just the beginning as we continue to partner with visionary brands to shape an unparalleled destination for exploration and immersive entertainment.”

Artechouse, Washington DC

artechouse beyond the light

Artechouse debuted in 2017 in Washington, DC and now has venues in Houston, Miami and NYC. These innovative digital art spaces show experiential and technology-driven artworks. Artechouse combines art, science and technology to stimulate the senses, and  visitors are encouraged to interact with the exhibits.

“Miami’s art culture has really flourished in recent decades,” said Artechouse co-founder Tatiana Pastukhova. “We saw it as an opportunity for a place like Artechouse, where we can open up the dialogue about the future of the arts and introduce people to the arts and technology.”

 

“There are multiple ways of examining the relationship between art, science, and technology. Our focus is the use of technology in the creation of the new media art,” she added. “Living in a highly digital world, our lives are becoming more and more inseparable from the use of technology.”

In summer 2023, Artechouse launched a new exhibition to immerse guests in NASA’s galactical data captured by the James Webb Space Telescope.

“Conceptualized through many collaborative sessions with NASA’s team of scientists and specialists, ‘Beyond the Lighttakes groundbreaking science and data and brings it to life artistically in a way that’s never been done before,” said Sandro Kereselidze, Artechouse’s co-founder and chief creative officer.

Atelier des Lumières, Paris

atelier des lumieres culturespaces immersive art experiences

Culturespaces, the French foundation specialising in immersive art experiences, was founded in 1990 by Bruno Monnier. 

The group’s mission “is to make art more accessible to a wider and younger public”, said Monnier. “With the creation of our unique inclusive digital experiences, based on video, music and interactivity, we want to invite visitors of all backgrounds for a fascinating immersive journey into the artistic universe.”

It opened its first digital art museum at Atelier des Lumières, a former foundry in Paris, in April 2018. Here, visitors are enveloped by projected masterpieces by the likes of Leonardo da Vinci, Egon Schiele and Gustav Klimt.

In November 2018, Culturespaces expanded its offerings with a second venue in South Korea. The Bunker de Lumières is located in a former bunker on the Pacific island of Jeju. In June 2020, Bassins de Lumières opened in Bordeaux to provide an immersive exploration of Klimt and Paul Klee. Their iconic works of art were recreated by digital artists before being brought to life by more than 100 Barco projectors.

 

Bassins de Lumières offers a totally unique, sensory experience, including projected video, light and sound,” said Augustin de Cointet de Fillain, director of Bassins de Lumières. “The mix of the location, the recreated artwork from Klimt and Klee, and the superb image quality of Barco projectors make this exposition an unequalled experience.”

Barco collaborated with Culturespaces again for Infinity des Lumières at the Dubai Mall. This initially focused on the masterpieces of Van Gogh, as well as Japanese artists Hokusai and Kuniyoshi. “Infinity des Lumières is an inspiring and immersive experiential addition to the UAE’s art and culture industry that will attract both residents and visitors from all over the world,” said Catherine Oriol, director of Infinity des Lumières.

In 2022, Culturespaces launched its first venue for immersive art in North America. In its first installation, Hall des Lumières in New York City displayed enormous luminescent images of works by Klimt.

Convergence Station, Denver

attractions trends 2022

Meow Wolf’s third permanent exhibit, Convergence Station, opened in Denver in September 2021. The attraction is a mind-bending space containing art, portals, rooms and wormholes across numerous worlds.

The four-storey exhibition is home to more than 70 unique installations, rooms and portals. Offerings include the neon metropolis of C Street, the frozen civilisation of Eemia, the labyrinths of Ossuary, and Numina – where space-time can be transcended.

 

Three years in the making, Convergence Station contains artworks from 300 creatives, including 110 artists from Colorado. These include Kalyn Heffernan, Christopher Nelson, Everything is Terrible!, Sofie Birkin and Molina Speaks.

“Our most ambitious project to date, the Denver exhibition is bound to bend minds, inspire creativity, and touch hearts when we open our doors this fall,” said Todd Richins, executive creative producer at Meow Wolf.

In 2019, a new artist-driven dark ride called Kaleidoscape opened at Denver’s Elitch Gardens. “I think people want to have these amazing art experiences,” Montoya told blooloop.

Frameless, London

frameless immersive art experience london

Frameless, London’s first permanent digital art experience, offers immersive interpretations of famous artworks. Rather than just looking at the painting, the venue immerses guests in every brush stroke and every splash of colour. “We’re multi-tech. Each of our galleries is using a different form of technology,” Richard Relton, chief executive at Frameless, told blooloop.

Frameless has plans to launch in major cities across the world in the coming years. The artainment attraction features interactive digital interpretations of iconic masterpieces by Cézanne, Klimt, Kandinsky, Monet, Canaletto and Rembrandt. These are showcased in galleries called ‘Beyond Reality’, ‘Colour In Motion’, ‘The World Around Us’, and ‘The Art Of Abstraction’.

Rosie O’Connor, creative projects lead at Artscapes UK & senior curator at Frameless, said: “For those that are new to art history, your Frameless experience is just the start of your journey. We hope to inspire you to go and see the original works – to learn more and ask big questions. And for those of you who are well versed in art history, we hope Frameless connects you to these artworks with fresh perspectives.”

 

Relton added: “We have over 40 masterpieces now, across four galleries – 28 different artists. It’s a unique move away from the traditional methodology that has been employed around the industry for the last few years.”

Technology can become outdated quickly,” he continued. “We wanted to make sure that every aspect of Frameless was future-proofed so it would have longevity and relevance in the years to come.”

House of Eternal Return, Santa Fe

meow wolf's house of eternal return

Meow Wolf’s House of Eternal Return is an innovative and imaginative ‘fun-house’ in downtown Santa Fe, New Mexico. The unique art experience spans 20,000 square feet and was designed by the Meow Wolf collective.

It is home to more than 70 rooms of immersive art, as well as hidden passages and interactive light and musical objects that visitors can play with. The storyline focuses on the Selig family, who disappeared after a forbidden experiment at their Victorian mansion.

“The story goes that something occurs to the family,” Vince Kadlubek, CEO and co-founder of Meow Wolf, told blooloop.  “An event happens in which time and space get compromised. These wormholes have attached themselves to the house.”

The house is located in the centre of a multiverse, which the public can reach using an array of portals and interfaces.

“That’s the way we designed the project,” said Kadlubek.  “Then we allowed artists to come up with all of the various components of the multiverse.  There is sculpture and painting and audio and interactivity. When audiences go inside, they get to explore and discover things on their own.

“We don’t tell them where to go. We don’t give the maps, or a guide.  All we do is give them total freedom to do what they want to do in a ‘choose your own adventure’ sort of experience.”

“It is totally original,” he added. “The story is original.  The type of experience that people have is original.”

Omega Mart, Las Vegas

blooloop v-expo 2021

In February 2021, Meow Wolf’s second permanent installation, Omega Mart, opened as the anchor space at AREA15. “Whether guests are operating machines in the Factory or transported to the Projected Desert via a trippy portal, Omega Mart is a truly interactive narrative experience,” said Emily Montoya, co-founder of Meow Wolf.

Omega Mart, known as ‘America’s Most Exceptional Grocery’, features four themed areas and 60 unique environments. It brings together purchasable products with art installations, and, at 52,000 square feet, is more than twice the size of Meow Wolf’s House of Eternal Return.

It contains interactive art, installation rooms, and portals to other worlds from artists such as Brian Eno, Amon Tobin, Shrine, Beach House and Android Jones. Items on offer at Omega Mart include Whale Song Antiperspirant/Antidepressant, Nebula Loaf, and Americanized Beef. 

 

Additional attractions in this Meow Wolf location include a Tron-inspired office space set in a labyrinth-style maze called Dramcorp and an interactive playground. It also has a bar called Datamosh, as well as an area known as the Projected Desert that transports visitors to psychedelic realms.

In its first year, Omega Mart welcomed 1,000,007 visitors. It also sold 4,555 ‘Tattoo Chicken’ T-shirts, and more than 3,000 ‘Daikon Pals’ plush toys.

“The process of creating Omega Mart was a monumental undertaking that sourced the work of 325 artists and collaborators over the course of three years,” said Corvas Brinkerhoff, Meow Wolf co-founder and Las Vegas executive creative director.

“Omega Mart is an impressive feat of ingenuity and artful storytelling,” added Jose Tolosa, Meow Wolf CEO.

Radio Tave, Houston

meow wolf houston radio tave

The latest Meow Wolf location, Radio Tave, opened in Houston in late 2024.

This experience expands the familiar themes and characters of the Meow Wolf universe with a new narrative that invites guests to “change their frequency”, said Vinny Nicoletti, Meow Wolf’s chief marketing and revenue officer.

Here, guests encounter an explorable a radio station that has crossed into another dimension, with a huge maze of labyrinthine paths, portals, secret doors and multi-sensory mysteries.

“Radio Tave is a story about a group of everyday colleagues who find their way through an otherworldly experience by embracing new possibilities,” said Spencer Olsen, senior creative director for Meow Wolf Houston.

Radio Tave is one of the immersive art company’s most sound-driven experiences to date. It combines the work of over 100 artists, half of which are from Texas, with Meow Wolf’s pioneering storytelling to create a unique audiovisual experience.

“The visuals and soundscapes of Radio Tave are on another level,” said Meow Wolf senior creative producer Susie Cowan. “Visitors will be immersed in a rich, multi-sensory experience that invites them to explore a world that feels both vast and deeply personal.”

The experience includes a cavernous grotto with living instruments, the ETNL radio station, and the multi-room Obsidiodyssey installation by Santa Fe-based artist Janell Langford, which explores the creative process in multiple dimensions.

It also features Cowboix Hevvven, a surreal restaurant and bar in the afterlife where guests meet a “weeping grief creature”, a pool shark with a disco ball for a head and an “octogenarian armadillo spinning yarns of the bar’s numerous patrons”. Led by artist and creative director Cole Bee Wilson, this space explores and redefines cowboy culture and community.

“Cowboix Hevvven is a love letter from a Texan dreamer,” said Wilson.

“It’s a psychedelic space that puts the ‘all’ in y’all and serves as a self-referential, autobiographical take on my Texan imagination. There’s a seat at the bar for all y’all here in Cowboix Hevvven.”

The Real Unreal, Dallas-Fort Worth

Meow Wolf Grapevine’s The Real Unreal_

The Real Unreal is Meow Wolf’s fourth permanent exhibition, and opened in July 2023. The exhibition has attracted critical acclaim, and won first place in two categories in the 2023 blooloop Innovation Awards.

This experience builds on the Meow Wolf collective’s established themes of houses, portals, and the ‘eternal return’, and features a new storyline by sci-fi and fantasy author LaShawn Wanak.

“The Real Unreal’s narrative journey takes a leap through the spaces between universes, and is the first major step in connecting the Meow Wolf story universe,” said Dale Sheehan, Meow Wolf’s senior vice president and executive creative director.

The Real Unreal is located in the Grapevine Mills shopping mall in the Dallas-Fort Worth metroplex.

“Malls have been such an incredible and weird part of the American story, especially for a lot of us that grew up in the ’80s and ’90s,” said Meow Wolf founder Vince Kadlubek. “It is an exciting thought that these spaces could be filled with incredible art and immersive experiences, opening a new era of opportunity for the creative economy.”

 

The 29,000 square foot experience includes more than 70 installations across 30 rooms, with contributions from over 40 artists, such as Dan Lam, Carlos Don Juan, Yana Payusova, Tsz Kam and Sergio Garcia.

Meow Wolf Grapevine’s general manager Kelly Schwartz, told blooloop: “There are a lot of potential individual adventures. Meow Wolf has made a name for themselves in terms of being able to connect different rooms and different adventures. The more you explore, the more you’re going to find.

“The Real Unreal Grapevine goes back to the heart of what Santa Fe delivers well, which is that feeling of getting lost. There are not a lot of linear connections within our space; the journey very much doubles back on itself. We have a lot of guests who will open a portal and say, ‘Have I been here before?’

“You do lose your sense of direction and get a genuine feeling of being lost. I think that is quite incredible.”

The Real Unreal is also home to the Matt King Mystery Center, a multipurpose space for art and creativity. The centre will be used to deliver community events, and is dedicated to the late Matt King, a Meow Wolf co-founder and artist.

Seismique, Houston

seismique immersive art

Seismique is an innovative and experiential art museum in Houston, Texas. It is billed as a tech-driven ‘intergalactic playground’ with over 40 unique ‘galaxies’ set across 40,000 square feet.

Inhabited by extra-terrestrial beings, the attraction features artificial intelligence (AI), immersive experiences, gamification, projection mapping, sculptures of aliens, and “dazzling displays of light, color, and sound”.

Seismique is the brainchild of Steve Kopelman, principal and COO of Escape the Room, the largest escape room company in the US. “Seismique will transport locals and visitors alike to an entirely new and unforeseen universe of creative inspiration and artistic manifestation,” Kopelman said.

“The galaxies are designed to stimulate imagination, heighten curiosity, inspire wonder and, most importantly, deliver an extreme dose of fun.”

 

“We’re trying to ensure that Seismique offers so much that you really can’t take in everything in one visit. So, that gives you a good reason to come back,” Kopelman told blooloop.

Seismique also offers spaces for meetings, events, and live performances. To support the creative community in the local area, 12 of the attraction’s 40 galleries were reserved for Houston-based artists. The venue provides technology-driven educational workshops for students from local schools with a focus on STEAM subjects (science, technology, engineering, arts, mathematics).

“We’ll have artists throughout the US,” said Kopelman. “And we’ve reserved at least a quarter of the spaces for Texans and people from our community. I think it’s a great stepping-stone to the traditional art gallery. Because most of the artists that will be involved won’t have great notoriety currently.”

“I think we’re going to tie in well with the experience economy,” he added. “Especially if we let the artists be artists and do their thing, and give what they feel. And we’ll add the technology and put different spins so that people will see something they’ve never seen before.”

Superblue, Miami

superblue miami

Superblue Miami opened in Florida in 2021 with installations including an immersive environment by Es Devlin, a transcendent digital experience by teamLab, and a light-based Ganzfeld work by James Turrell.

“Each of these artists provokes us to see our relationship to the world and each other in completely new ways,” said Superblue co-founder and CEO, Mollie Dent-Brocklehurst. “Superblue is at the forefront of how we experience immersive art.”

Superblue allows visitors to enjoy art outside of traditional museums and galleries. It was designed to showcase large-scale works that immerse and engage visitors as part of the art experience, with experiential art spread across 50,000 square feet. The venue also includes a flexible programming and events space, plus an outdoor cafe dubbed Blue Rider.

James Turrell’s AKHU is a large-scale installation that immerses visitors in a room of monochrome lighting, while teamLab: Between Life and Non-Life is a series of interconnected artworks. Es Devlin’s Forest of Us starts as a movie, and visitors can walk through the film into a mirror maze.

 

Superblue is a new company and venture which aims to support artists and engage audiences with experiential art. It plans to expand its art venues in the US and internationally. “Superblue was created in response to the public’s rapidly growing interest in experiential art that provokes new ways of understanding ourselves and the world around us,” said Marc Glimcher, co-founder of Superblue.

Therme Art, which is part of wellbeing organisation Therme Group, has become a strategic investor in Superblue. Therme Art works with artists and architects to commission and develop projects for wellbeing resorts. The company combines digital art experiences with wellness attractions.

In 2022, Superblue launched an innovative mixed-reality art and gastronomy experience. Dishes included a “mousse of roasted hopes” and a “pearl that tastes like the first time you ever bit your lip”. Also featured was a tart that evokes the “whistle that the wind makes through a door lock on a cold autumn afternoon”.

teamLab Borderless, Jeddah

TeamLab-Jeddah-Multi-Jumping-Universe

In June 2024, the much awaited teamLab Borderless immersive art experience launched in Jeddah. This is the art collective’s first museum to open in the Middle East.

The 10,000-square-metre space in the city’s historic district, a UNESCO World Heritage Site, was developed in partnership with the Saudi Ministry of Culture, and contributes to the Kingdom’s Vision 2030 goals.

Visitors can explore over 80 independent artworks that transcend physical borders and interact with one another, creating a borderless environment. Spaces encourage visitors to ‘wander, explore, and discover’ and include the Borderless World, Future Park, Forest of Lamps, EN TEA HOUSE, and more.

The Athletics Forest space, for example, is an innovative and demanding athletics experience with exhibits such as Rapidly Rotating Bouncing Sphere, where visitors jump on rotating spheres of the same colour to create caterpillars; and Multi Jumping Universe, where jumping creates a distortion on the exhibit surface which draws in star dust, eventually creating a black hole.

teamLab founder Toshiyuki Inoko said: “Humans perceive the world with their bodies and think with their bodies. When you explore a complex, three-dimensional world with your own body, you physically perceive the world three-dimensionally and in turn your thoughts become three-dimensional.

“We started this project, Athletics Forest, with the hopes to enhance three-dimensional and higher-dimensional thinking. Spatial awareness is said to be correlated with innovation and creativity. I grew up in a rural area and played in the mountains, but in today’s society and schools, the body is stationary. I think cities are surrounded too much by flat information such as books, TV, and smartphone screens.

“That is why we created a three-dimensional space that excessively demands the physical body. It is a space where people can perceive art with their physical bodies.”

teamLab Borderless, Tokyo

teamlab borderless

teamLab, the global group of artists, programmers, engineers, CG animators, architects and mathematicians founded by Toshiyuki Inoko, explores the relationship between the self and the world through art.

“Physical media is no longer the limit,” teamLab told blooloop. “Digital technology has made it possible for artworks to expand physically. Art created using digital technology can easily expand. So, it provides us with a greater degree of autonomy within the space. We are now able to manipulate and use much larger spaces.”

teamLab Borderless first launched as a permanent museum in Tokyo in June 2018. This was followed by a teamLab Borderless in Shanghai. teamLab SuperNature Macao soft opened in June 2020 at the Venetian Macao. teamLab Borderless Jeddah launched in 2024 in Saudi Arabia. teamLab Phenomena Abu Dhabi, another permanent location for immersive digital art, is opening on Saadiyat Island.

 

Mohamed Abdalla Al Zaabi, CEO of Miral, said the new attraction “demonstrates how Miral is contributing to the evolution of the emirate’s cultural landscape”. teamLab Phenomena Abu Dhabi will use “cutting-edge immersive technology to interpret environmental phenomena”, he added. It will be a “curated experiential space that influences the incredible architecture around it”.

In early 2024, teamLab Borderless moved from its home on Tokyo’s Odaiba waterfront and opened at its new location in Azabudai Hills Modern Urban Village. New works for this location include the large-scale ‘Light Sculpture – Flow’ series, and ‘Microcosmoses – Wobbling Light’, in which wobbling lights move continually through an eternally expanding space.

Takashi Kudo, teamLab’s communication director, told blooloop: “There is no border between the art. There are no boundaries between the artworks and visitors. The visitors’ existence is one with the artworks.

“In its new iteration of teamLab Borderless, there are more artworks and, therefore, more experience. Beyond that, it is more… Borderless.”

Like Superblue, teamLab has also merged art and wellness with TikTok teamLab Reconnect. The experience was an art and sauna exhibition in Tokyo where visitors could experience the artworks while alternating hot saunas and cold baths before entering a neurological state called ‘sauna trance’.

The Tokyo attraction inspired tech investor and museum founder Lars Hinrichs to develop the new UBS Digital Art Museum, set to open in Germany in 2026. The museum’s centerpiece will be a permanent teamLab Borderless exhibition.

The teamLab experience in Tokyo was “technically, the best thing I’ve ever seen”, Hinrichs told blooloop. “Everybody else came out with a smile. Then I had the idea – because of real estate projects in Hamburg – to bring this amazing experience to the city.”

teamLab Planets, Tokyo

teamlab planets new installation

teamLab Planets in Tokyo invites visitors to walk barefoot through four large-scale exhibition spaces and two gardens where they can be immersed in the artworks and ‘become one with the flowers’.

Artworks change when visitors enter the space, blurring the boundaries between the artwork, the individual, and other visitors. The museum’s gardens include 13,000 live orchids and an ever-changing, glowing moss garden.

The attraction welcomed 2,504,264 visitors between 1 April 2023 and 31 March 2024, which broke the Guinness World Record for the most visited museum dedicated to a single group or artist.

teamLab Planets opened a new expansion in early 2025. This increased the venue’s size by 1.5 times and includes F&B and retail as well as new exhibits, such as ‘Athletics Forest’ and ‘Future Park’.

Visitors to the new ‘Catching and Collecting Forest’ use smartphones to capture and examine a variety of species.

Toshiyuki Inoko, founder of teamLab, said: “Physically exploring with others, discovering and catching something, then taking the chance to broaden interests based on what was caught. This is what we have been doing naturally over the long course of human history.

“For humanity, the acts of catching and gathering are fun, educational, and part of life.”

Other new additions include the ‘Orchid Glass House’, where visitors can drink tea surrounded by orchids, the ‘Living Art Store’, and ‘Sketch Factory’.

Wake the Tiger, Bristol

The Ice Cave at Wake the Tiger

Wake The Tiger in Bristol, UK is described as an experiential art gallery, interactive theme park and detailed film set. “You have to see it to believe it,” said Lak Mitchell, Wake The Tiger’s creative director. “Wake The Tiger is an abandoned time capsule of fantastical experiences just waiting to be discovered.”

Wake The Tiger was created by the artistic team behind the Boomtown music festival. The attraction launched in 2022, and includes 27 environments, from underwater worlds, mechanical chambers and secret passageways to forests, temples and ice caves.

 

Visitors enter the world of ‘Meridia’ through a portal, where they find an abandoned factory that previously housed a mysterious community of adventurers. The psychedelic space showcases works by more than 100 artists, poets, scenic artists, robotics experts, fabricators, costume makers, architects, videographers and prop makers.

“We’re now open, but the experience will never be finished,” said Graham MacVoy, Wake The Tiger’s managing director and co-founder. “It’s got to keep evolving. There are tonnes of bits we’re excited about adding. A lot of it will be narrative-based.”

In early 2024, Wake The Tiger opened a whole new level of rooms and installations. The expansion adds 15 new spaces and 1,000 square metres to the experience, and takes visitors on a journey beyond Meridia, passing through The Void to the OUTERverse.

Luke Mitchell, creative director at Wake The Tiger, said: “The new expansion will be a beautiful journey of self-discovery and joy, challenging you to look beyond your own limits and explore alternative ways of thinking, living and thriving.”

WNDR Museum, Chicago

wndr museum san diego

Chicago’s WNDR Museum combines art and technology for a multi-sensory experience where visitors can see, hear, touch and smell the exhibits. The space shows installations by cutting-edge artists, collectives, technologists and designers. Exhibits include Japanese artist Yayoi Kusama’s ‘Let’s Survive Forever’ – the first and only Kusama infinity room in the Midwest

WNDR is expanding across the US, with new immersive art experiences now open in San Diego and Boston.

One of San Diego’s exhibits is ‘Quantum Mirror’ by Adrian Stein, who describes it as a “structural meditation on modern human consciousness”.

 

“It’s an infinity room with over 150 mirrors that touches on our interaction with technology,” he added. “Our obsession with screens, the way that our self-perception has changed as social media has become more popular in our society.”

Kusama’s infinity mirrored room ‘Let’s Survive Forever’ is on show at the Boston location, alongside ‘Glorious Vision of a Rainbow’ by Andy Arkley, Leigh Sachwitz’s work ‘INSIDEOUT’, an immersive 360° video, light and sound experience which evokes the experience of a storm, and WNDR’s signature ‘Light Floor’ from Brightlogic x WNDR Studios.

The post The world’s top immersive art experiences appeared first on Blooloop.


Viewing all articles
Browse latest Browse all 2050

Trending Articles