Valo Motion, a pioneer in combining interactive technology with physical activities, has revealed how user-generated content (UGC) featuring its games is achieving viral success, generating millions of views and engagements across social media.
Players worldwide are sharing their experiences on TikTok, Instagram, Reddit, and Twitter, boosting organic visibility for the ValoArena, ValoJump, and ValoClimb attractions.
@jhongph #floorislava #floorislavachalllenge #thefloorislava #thefloorislavachallenge #fyp ♬ original sound – JOBHEN
Authenticity & trust
In contrast to branded adverts, UGC posts feel authentic and build trust. Research by Stackla found that authenticity is a key factor in choosing which brands to support for 86% of consumers.
This is important for LBE operators as content featuring attractions, such as ValoArena’s ‘floor is lava’ style game Groundfall, can result in greater interest, visitor numbers, and bookings. Operators can further benefit from these organic viral moments by commenting or reposting successful content.
Valo Motion includes a built-in video booth in all its products, making it easy for visitors to share their gameplay and increasing the potential for viral moments. Videos are provided instantly and include the venue’s branding, enhancing visibility and offering an effortless marketing tool for the operator.
Dr Raine Kajastila, CEO of Valo Motion, says: “The built-in video booth in our products is one of the strongest tools operators have for organic growth. When their guests play these unique mixed reality games and get a branded video of their gameplay, their posts appear in front of thousands, sometimes millions, of potential visitors on social media.
“Real players, real reactions, and real experiences create content that feels genuine, something people want to share. You never know if a visitor at your venue will be the one to make your location the next big trend online.
“With Groundfall, we’ve hit a sweet spot in crafting active, enjoyable experiences for groups. It’s designed for those moments with family and friends where fun takes center stage, and I’m pleased it aligns so well with our vision of empowering people to move through the power of play. That’s why people love sharing their moments of fun online after playing it.”
Shareable experiences
Groundfall is one of Valo Motion’s most shared experiences. In this game, up to six players take part in a ‘floor is lava’ style experience using the popular ValoArena mixed-reality playground.
The ValoArena offers a range of mixed-reality games which are designed to bring players together for memorable active moments. Its advanced full-body 3D motion tracking technology, which does not need wearables or dedicated staff, enables players to see themselves inside the game universe on two large screens, while chatting and having fun in person.
Valo Motion’s games, which do not require VR headsets, gloves, or other wearables, offer highly shareable content that players want to post. Videos of these experiences at family entertainment centres (FECs) and other location-based entertainment (LBE) venues show visitors laughing, competing, and celebrating their successes and failures.
The company has a history of user-generated content of its games going viral. Eight years ago, a gameplay clip of Climball for ValoClimb attracted hundreds of millions of views and raised Valo Motio’s profile as a leader in augmented reality sports games. Climball Legends, which launched last year, builds on this success with enhanced gameplay and upgraded ValoClimb tracking technology.
Earlier this month, Valo Motion shared details of its record-breaking success in 2024, with 50 million plays across its attractions.
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