Drew Barrymore and Orlando Bloom have new roles at MSC Cruises to promote the upcoming launch of MSC World America.
Barrymore has been announced as the Godmother of MSC World America, MSC Cruises’ new US flagship.
On 9 April, she will officially name the new ship alongside Bloom, who co-stars in a current brand campaign for MSC Cruises.
“I absolutely love to travel – it fuels my soul – and being part of something that helps people set off on incredible adventures is just amazing,” said Barrymore.
“There’s something so magical about cruises; they let you discover the world in this really fun, unexpected way.”
After the naming ceremony, MSC World America will depart on a three-night sailing to MSC’s Ocean Cay private island in the Bahamas.
MSC World America’s new Godmother
Suzanne Salas, EVP, marketing, ecommerce and sales at MSC Cruises USA, said: “We value the important maritime tradition where our Godmother breaks a bottle of champagne on the hull and officially names the ship, bringing good luck and protection.
“Drew is the perfect Godmother for MSC World America, and we are thrilled to continue to partner with her for this campaign.”
Highlights on MSC World America include seven distinct districts, 19 dining venues, 18 bars and lounges, and one of the longest dry slides at sea.
Also, the Harbour is a new outdoor venue on the ship featuring the Cliffhanger over-water swing ride, a ropes course, a water park, a playground, and relaxation areas.
As part of his role at MSC Cruises, Bloom has showcased several new experiences on the new cruise ship, including Cliffhanger and The Harbour.
Bloom also underscored the first-ever Dirty Dancing in Concert at sea, a 90-minute experience with a live band, dancers and singers.
Other offerings to look forward to, according to Bloom, are the first Eataly restaurant at sea, sports and adults-only bars, and new Lego experiences.
“MSC World America has something for everyone, whether you are into thrilling rides, world-class dining, or immersive entertainment,” Bloom said.
“Imagine soaring over the ocean on the Cliffhanger swing ride, dining at the only Eataly restaurant at sea, or enjoying Dirty Dancing in Concert. Every moment is unforgettable.”
Headquartered in Geneva, Switzerland, MSC Cruises is the world’s third largest cruise line.
Its fleet consists of 22 ships, with three new vessels due to be launched in 2025, 2026, and 2027.
Images courtesy of MSC Cruises
The post MSC Cruises casts actors Drew Barrymore and Orlando Bloom in new roles appeared first on Blooloop.