Embed, a leading worldwide supplier of point-of-sale and revenue management systems, will present its advanced technologies, including its mobile wallet, smartTOUCH+, KIOSK+, game cards, RFID wearables, and more, at IAAPA Expo Europe, EMEA’s largest expo for the leisure and attraction sector.
The 2024 expo is taking place in Amsterdam, Netherlands, from 23 to 27 September, with the show floor opening from 24 to 26 September. Attendees can meet the Embed team at booth #11320.
Powerful SaaS solutions
According to a report by Persistence Market Research, the family entertainment industry in Europe is valued at $1.82bn and is expected to secure a 7.4% CAGR by the end of 2031. Major trends include a growing demand for interactive and tailored experiences using mobile apps and digital platforms, a push for environmentally friendly practices, and effective digital marketing as a key driver of growth to increase visitor numbers.
Renee Welsh, CEO at Embed, explains: “These dynamics are shaping the Europe market and are the reasons why we’ll be demonstrating the power of our Software as a Service (SaaS) solutions at the show.
“Since its launch in 2019, our award-winning Mobile Wallet is still the only Apple and Google-certified FEC solution. This virtual game card is a response to the growing demand for more personalised and contactless means (mobile payments) of transacting with businesses.
“Likewise, as operators seek higher profitability from reloads and return visits, and more business visibility, our STATS business intelligence dashboard enables them to use their games and guest data to design (future-forecasting) better experiences, value, and promotional offers and communicate these more effectively through digital marketing.
“This way, guests can play more with every visit and enjoy the best value while operators can take a step back and enjoy transformational business growth.”
Embed’s Mobile Wallet 2022-2023 metric findings from its clients reveal a staggering five times rise in average reload value ($50.57) compared to cash ($9.90) and credit card ($31.95), with 60% of reloads occurring before visitors arrive at the FEC. STATS, powered by Amazon Web Services, provides operators with real-time visibility of their FEC data, such as game performance, revenue prediction based on historical data, inventory, and labour allocations.
See also: The results of Embed’s Mobile Wallet: creating new opportunities for FECs
Free cost-savings consultations
The firm is known for its technology partnerships with Apple, Google, and Amazon Web Services. At IAAPA Expo Europe, it will demonstrate the reliability of its system, from its solutions to its payment processing gateway.
Jeremy Dickamore, payment gateway guru at Embed, explains: “We are always on the lookout for what hinders our customers’ potential for transformational growth and expansion – and one of them is losses from credit card processing fees or hidden merchant fees from their payment providers. That’s why we are offering free cost-savings analysis/consultations at the show to help operators cut their losses and see the savings they can get from simply switching to another provider.”
Embed is increasing awareness about the revenue loss associated with paying published rates rather than effective rates (which include various, variable costs).
Sara Paz, CMO and growth officer at Embed, says: “We are challenging our partners and operators to stop and think twice about their payment provider.
“This means it’s business as usual even when the internet is down thanks to manual transaction processing; it’s security from fraudulent transactions and chargebacks with 3D Secure 2.2; it’s pricing transparency for effective budgeting; it’s saving money from better rates so you can keep as much of the revenue you’ve earned.
“And, it’s protecting our customers from getting duped by dual pricing schemes (and outsmarting those cons) because members of the Embed family enjoy the most competitive processing rates, highest security measures, and highest reliability.”
“This is the Embed difference,” Renee Welsh adds.
“After decades of being a family-owned company with deep roots in the family entertainment business, we know it’s not enough to offer the best cashless business solution and then watch operators get straddled with a payment processor that absorbs their revenue with hidden merchant fees. We’re doing something life-changing about it! It’s how Embed layers value for our customers – enabling them to maximise their system to transform their businesses.”
Demonstrating its service and dependability, Embed helped a client to transfer to a different payment gateway provider resulting in an annual saving of $56,000 – a game-changing sum.
Reliable technology
In the face of recent global network outages, problems with system integration, and unstable data which have affected industries all over the world, Embed is bringing its flawless track record of system reliability to Europe to make sure FECs receive the best system possible to provide an exceptional guest experience and long-term business viability.
Andy Welsh, CTO at Embed, says: “We partner with the world’s best tech partners so we can deliver a system architecture that’s built to work even during network outages.
“At a time when system reliability is a hot topic in the industry, we are in the strategic position to respond to the need for trusted tech partners. We partner with Amazon Web Services (AWS) for their data centres and tech development and maximise Apple and Google’s pilot tech for our innovations – that’s why we’re confident that the Embed family of FECs is in good hands. Embed is an example that tech partners matter! If you don’t recognise your tech partner’s technology partners, then your business is at risk.”
The Embed team plans to present their latest innovations at IAAPA Expo Europe, including the smartTOUCH+ with 512 MB DDR3 RAM, 528 Mhz processing power, 4 GB storage, 23 dBm signal, and data transmission at 2.4 and 5 Ghz, as well as the space-saving KIOSK+, game cards, RFID wearables, and more.
Last month, Embed announced a series of new sales team appointments in the Americas and Europe.
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