Golf Saudi has teamed up with US-based Topgolf Callaway Brands to open new Topgolf venues across Saudi Arabia.
As part of the partnership agreement, Golf Saudi plans to build three Topgolf destinations in the kingdom by 2028.
These will be owned and operated by Golf Saudi, which has the option to open another two locations in the future.
In addition, Callaway Golf, Odyssey, TravisMathew and Ogio will become the official equipment and apparel brands for the Saudi national golf teams.
New market in the Middle East
Golf Saudi will also serve as the exclusive distributor of Callaway Golf, Odyssey and Ogio products in Saudi Arabia.
“We’re excited to enter another market in the Middle East with three venues in Saudi Arabia,” said Ben Sharpe, managing director and president of EMEA for Callaway Golf, and former Topgolf chief franchise officer.
“We have found a strong partner in Golf Saudi to help us bring our modern golf brands – Topgolf, Toptracer, Callaway Golf, Odyssey, Ogio and TravisMathew – to the region and help transform Saudi Arabia into an exceptional golfing nation.”
Topgolf is a technology-enabled sports and entertainment company with more than 100 venues across the globe. Its facilities offer Toptracer golf range technology, technology-driven games, and F&B.
Saudia Arabia is investing in myriad attractions and entertainment experiences as part of the Public Investment Fund’s Vision 2030, which aims to diversify the economy and reduce the kingdom’s reliance on oil.
Since opening to tourism in 2019, the kingdom has become one of the fastest-growing markets globally.
Images courtesy of Topgolf Callaway Brands
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